Leaders are transitioning into the global arena at a greater frequency than ever before. This is the ideal time to address how to approach this transitioning. This article will briefly describe the utilization of cross-cultural transitioning as opposed to mere cross-border transitioning.
It has been stated again and again: most organizations are more global than local. When one considers the vendors with which an organization deals or the employees they hire or the software they utilize, there is a global flavor and dimension to even the smallest enterprise. However, there are legitimate events that occur that cause organizations to begin planning to take their actual operations global. Rising costs of resources, transportation issues, political conflicts, fluid tax regulations and an impoverished talent pool are but a few of the obstacles that may best be overcome by crossing business borders and becoming a truly global organization.
Crossing business borders as well as cultural borders may seem to be a daunting task when it is first approached. That need not be so. Moving to global operations requires some fundamental actions on the part of the manager(s) involved, but it can be accomplished. Briefly, consider the broad, sweeping moves that will be necessary when beginning the new global initiative. Why change operations at all? Identify the reasons behind the global expansion. Reduced transportation costs from factory to end user are a real concern; becoming global just because IBM is global is not a justifiable cause. Where shall the new operations be located? There’s no point in setting up the latest factory in Bangladesh if your customer base is in Switzerland; try moving a little closer. Bangladeshi prices may be just wonderfully affordable but the cost of getting product to consumer will be astronomical — donkeys have to eat as well. Is there a talent resource pool that can be easily accessed or do you have to know the Prince’s son-in-law to get the best people? These are but some of the logistical questions that must be answered when expanding globally. However, global expansion is much more than just spending the money and setting up shop in another land. The remainder of this article will address the most important aspect of global organizational expansion: the cultural crossing.
While crossing business borders can be daunting enough (remember those donkeys), crossing cultural borders is infinitely more exciting, challenging, and rewarding. Nuance plays such a critical role here. Glances and gestures, the position of the eyes or the posture of the body can all be communicative devices if one knows what it all means. Unfortunately, for most North American business people, these things mean nothing; only direct confrontation makes sense. This is understandable as these are the cultural lenses through which most North Americans peer. Though North Americans seem dominant on the global stage; this is often a cultural misunderstanding. In North American business schools and cultures, one is taught to be direct in communication with others. Those who work specifically for one manager are often referred to as “directs.” However, being direct in this manner will often derail an intercultural business proposition before it ever has the opportunity to be examined. In truth, one of the best instructions for North Americans breeching the cultural walls of global business is to “close mouth and listen.”
Having drive and initiative is often a highly desired trait in business. Initiative can actually erect barriers as one enters into global business relationships. Firoz, Maghrabi, and Kim, state, “research indicates that most management techniques are not portable and that cultural-specific training is desperately needed within the ranks of multinational organizations.” In other words, leaders do not rise to the place of global leadership without developing certain techniques that work for them in their current management arena, yet these very techniques may need to be “un-learned,” and new techniques developed in the global business scope. Communication is one place where this variance is clearly noted. Many people in other cultures operate in a “shame” or “face-saving” manner. Direct disagreement will virtually never occur as this may cause the new manager to lose face and cause the direct report to lose face if she is wrong. Instead, indirect communication is likely to take place. For example, the direct report may refer to a non-existent third party in order to place any possible shame on a party that cannot be injured. Again, remaining silent and listening often prove to be the very best means of leading.
Beginning an international venture is much like returning to college. One often learns the most by remaining silent, taking careful notes and practicing excellent listening skills. Additionally, developing intimate relationships with “locals” will give one a mentor to which to turn prior to making a cultural misstep. Global leaders “consciously seek out a sophisticated understanding of how complex data fit together, an understanding that has to be lived, not taught.” Global leaders will value the additional education that is needed to success on this level and will earnestly pursue opportunities that will allow them to improve their global “I.Q.” “Global leaders observe, deliberate, and ponder. They know that reflection, or meditative thinking, ‘does not just happen by itself.’”(Ibid, p 58) It is out of this observation and reflection that global leaders grow and eventually succeed.
By being inquisitive and committed to continual learning, the global leader takes charge of her success and direction. She continually seeks to know more about the culture she inhabits and compares those studies to that which she currently practices. This only happens with intentionality. The global leader understands that “the learning process of individuals in a cross-cultural context requires the creative destruction of barriers to learning and the broadening of access to new sources of knowledge and experience.” Destroying the barriers to learning is often no more than opening up oneself to that which is unfamiliar and agreeing to examine it from the understanding that a difference in leading does not necessarily indicate an inherent wrongness in either approach. It is vitally important for the global leader to allow herself to be a sponge for absorbing the information and cultural clues that will present themselves as she observes the characteristics of doing business in her new culture. By not allowing oneself to exhibit prejudice for one’s own business acumen and understanding that there are numerous ways of doing things across the world; a global leader will develop into one whose specialty is the reinterpretation of techniques so that they may cross cultural barriers and borders. Herein lays the value of the truly global leader: that she can adapt the strategies and policies of her global corporation to the culture in which business is conducted without diluting the strategy or denigrating the culture.
Unending learning will be the global executive’s lifelong associate, servant and guide. It is impossible to place a value on the outcomes that will arise out of this commitment to learning. Developing this habit of continual learning; learning to be found in every circumstance and not halls of education alone, will lead to success in every aspect of life: business, family, and faith. The path toward global leadership must begin at the restructuring of assumptions. One does not reach this level of executive success by virtue of technique, but by a propensity to know what one knows and what one does not know. This follows along the lines of Kolb’s research (1984) concerning experiential learning theory (ELT). “[One] reason to enlist ELT to understand cross-cultural learning lies in its focus on the interactive nature of person and environment in the learning process.” It seems simplistic but often global executive development is of the nature of “diving in and finding out.”
To summarize, the global executive faces one of the most exciting and enduring experiences available to business leaders: that of experiencing a culture different from one’s own and learning to develop one’s technique and style of management within the context of a culture composed of people, laws, governments, and structures that are different by far from what one knows. With this exciting opportunity come challenges and barriers to try the hearts of the strongest individual. By combining the traits of effective listening, experiential learning, inquisitiveness, relational development and pre-developed business and management skills; the global executive will be one of those fortunate few who truly can leave an impression in the global landscape by virtue of their presence. The first step is to close mouth and open ears allowing one to be influenced by her new culture prior to her influencing said culture. There are very few more rewarding experiences than to transform oneself from the selfish and prototypical American business executive into a global executive success.
About the author:
Ralph Johnson is a student at Regent University
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 Firoz, Nadeem, Ahmad S. Maghrabi, and Ki Hee Kim. “Think Globally, Manage Culturally” International Journal of Commerce and Management, 2002, Vol.12 No. 3 & 4.
 Black, J. Stewart, Allen J. Morrison, and Hal B. Gregersen, Global Explorers: The Next Generation of Leaders, New York: Routledge, 1999. Page 56
 Gahfoor, Shahzad, Fukhaia Kaka Khail, Uzair Farooq Khan, and Faiza Hassan, “An Exploratory Analysis of Experiential Narratives and Implications for Management, Interdisciplinary Journal of Contemporary Research in Business, June 2011, Vol 3 No 2
 Yamazaki, Yoshitaka and D. Christopher Kayes, “An Experiential Approach to Cross-Cultural Learning: A Review and Integration of Competencies for Successful Expatriate Adaptation,: Academy of Management Learning and Education, 2004, Vol 3 No 4.