Organizational Culture

“To win in the marketplace, you must first win in the workplace.” – Doug Conant
The wave of globalization in various aspects of business has created a need for global leaders with the ability to create agile, change-ready environments in the business world. Strategic leaders are to be competent and knowledgeable to identify avenues of change that will foster a competitive advantage in their spheres of influence. Strategic leaders can influence decisions that affect the growth or demise of companies, organizations, or nations. One effective trend is influencing and changing organizational culture in global business environments.
As organizations move from domestic environments to global environments, new, crucial skills emerge in the marketplace. The skill of changing toxic organizational culture places a demand on global leaders to create and maintain organizations effectively for business success. Influencing, blueprinting, and implementing strategies that change an organization’s toxic culture is an important skill set for global leaders to possess, in order to successfully manage the daily activities of global organizations.
Organizational Culture Defined
“The thing I have learned at IBM is that culture is everything.” – Louis Gerstner
According to Smircich (1983), organizational culture is the set of meaning that give an organization its own ethos, or distinctive character, which is expressed in patterns of belief, activity, language and other symbolic forms through which organization members both create and sustain their view of the world and image of themselves in the world. [1] In addition, culture is shaped by values and beliefs that affect the way people work together organizationally. In today’s organizations, toxic culture can undermine the movement of an entire organization. The need to create a blueprint for change can be a complex undertaking. As Schein (2010) points out, when leaders try to change the behavior of followers, resistance to change can surface. [2] In addition, departments can be involved in turf wars and communication problems/misunderstanding can pollute the organization.
The culture and values of an organization is a life driving force that influences the way organizations function along with how the people in the organization behave. Organizational culture can be likened to the bloodstream. When the bloodstream is cleansed, oxygen is resident. On the other hand, a dirty bloodstream symbolizes an abundance of waste or carbon dioxide. The same holds true for organizational culture. An organizational culture can either be fluid with movement that produces success and productivity or have a toxicity level that promotes dysfunction in the organization. Transforming a toxic organizational culture requires leaders to assess and evaluate the toxicity of the culture that is already in existence.
In assessing and evaluating the toxicity of an organization’s culture, leaders must be change agents that shift their cultural lenses to observe, discern, detect, and identify ways in which an organization’s culture can be aligned and changed. In observing and discerning the tangible and intangible cultural elements imbedded in toxic cultures, leaders can implement a blueprint with strategies for change needed to enhance organizational performance.
The Three Levels of Culture
“If you have been trying to make changes in how your organization works, you need to find out how the existing culture aids or hinders you.” – Edgar Schein
Toxic organizational culture must be analyzed at several different levels. Schein (2010) explains that the levels range from the very tangible overt manifestations that can be seen and felt to the deeply embedded, unconscious, basic assumptions that define the very essence of culture [3]. Understanding the dimensions of culture is essential for leaders to lead the changing of toxic culture. In addition, when blueprinting change strategies for toxic cultures, leaders must entertain the following questions to build strategy:
- How does the organization view its values in light of the toxicity of the culture?
- What are areas of importance within the organization culturally?
- What is the guiding force(s) of the toxicity?
Leaders can obtain answers to those questions by gauging the three levels of culture. Much like a flower garden, there are times to evaluate and prune the root systems of various plants to encourage beautiful plants and flowers. That said, it is important to note that a toxic culture needs pruning of their values to bring cohesion. Similarly, the pruning of a toxic culture will improve leadership expectations and increase organizational synergy and growth. Hultman and Gellerman (2002) assert that values must be largely shared in order for an organization to forge a direction leading to success. [4] The three major dimensions of cultural analysis are:
- Artifacts
- Espoused Beliefs
- Basic Underlying Assumptions
Artifacts
Artifacts are known as the surface level of an organization’s culture because they are easily recognizable. They are visible organizational structures and processes such as the visible products, architecture, language, technology, style, emotional displays, published values, and rituals and ceremonies. [5] This translates into what employees wear to work, how furniture and offices are arranged, and how employees work and treat one another.
Espoused Beliefs
Espoused beliefs are the values, ideals, goals, strategies and philosophies that impact the deeper levels of organizational culture. An example of this would be an organization that is structured upon the foundational values of integrity, trust, commitment, and dedication to be corporately responsible for the environment. [6]
Basic Underlying Assumptions
Schein (2010) notes that basic underlying assumptions are the unconscious, taken-for-granted beliefs, perceptions, thoughts, and feelings that influence how cultural situations are handled. [7] An example of this would be the rules and policies that are developed within the organizational culture.
These cultural levels all build upon each other as drivers of success in an organization. Understanding the guiding forces of these three cultural levels enables leaders to assess the climate of the organization, as well as the macro and micro cultures operating within the organization. When leaders embark on building their organizational blueprints, understanding all cultural dynamics of their organization enables them to recognize the difference between positive and toxic culture. How well a leader can discern either culture will help them get rid of toxicity to build a healthier culture and organization. Leaders should consider these questions when assessing the toxicity of their organizational cultures:
- What changes can be made to shift the organization back on track to achieve its vision?
- What changes can be made organizationally to achieve higher output of productivity and morale?
- How can I shift the culture to create a synergistic culture that fosters change in all areas of the organization?
Toxic Culture – Signs and Symptoms to Consider
“Change almost never fails because it’s too early. It almost always fails because it’s too late.” – Seth Godin
A toxic culture can be lethal to an organization, its employees, and its overall success in the global marketplace. When toxic organizational culture trumps positive organizational culture, leaders should perform an intervention to detox their organizations to stop the downward spiraling effects on culture and values. Toxic culture is an organizational ‘virus’ that can spread throughout the organization, undermining its reputation and success. Leaders must function as organizational physicians to detect the signs and symptoms of viruses that are toxic to organizational atmospheres. Signs and symptoms of disruptive toxic behaviors take the form of impropriety, interpersonal mistreatment, and disruptive behavior. [8] Other signs and symptoms are gossip, rumors, cliquish behavior, double standards for leadership, and organizational inconsistencies.
These toxic behaviors can also spread as a virus in the form of yelling or raising of one’s voice, abusive language, berating in front of peers, condescension, insults, passive hostility, shaming, turf wars, silos, and team sabotage. [9] These toxic viruses stunt growth and organizational momentum toward organizational goals.
“So much of what we call management consists in making it difficult for people to work.”– Peter Drucker
As the toxic viruses move to paralyze the organizational culture, behavior of toxic employees and other leaders can begin to affect the organization. It is paramount for organizational change to be addressed before cultural viruses and diseases become even more cancerous to the organization. Signs and symptoms of toxic employees and leaders can affect culture by damaging morale, diverting people’s energy from productive work, damaging cooperation and knowledge sharing, impairing hiring and retention of the best people, and making poor business decisions. [10]
In addition, the behavior of toxic employees and leaders can be destructive to a company’s social capital, trust, and relationships within an organization that enable people to work together effectively. [11] Leaders must be cognizant of these changes that decrease organization vulnerability that can flatline the organization. When these behaviors go unchecked, these organization issues erode the culture.
Toxic cultures in organizations create dissonance that calls for leaders to step in with strategies of change as prescriptions to eradicate the viruses for positive organizational culture. Leaders must be well-versed in understanding cultural nuances in their organizations that create viruses that inherently pull down the culture of organizations. Leaders, operating as defibrillators, can give a jolt to the culture of their organizations, sustaining their life for cultural changes that will produce high performance in the global marketplace.
It’s in Your Court – Changing Toxic Organizational Culture into a Positive Culture
“Companies often underestimate the role that managers and staff play in transformation efforts. By communicating with them too late or inconsistently, senior executives end up alienating the people who are most affected by the changes.”
– Harold Sirkin, Perry Keenan, and Alan Jackson
In today’s organizations, there is a need for leaders that lead and collaborate with others to change toxic cultures into positive organizational culture. Bawany (2014) notes that the heart of the leadership challenge for today’s leaders is learning how to lead in cultural situations of toxicity, volatility and uncertainty in globalized environments. [12] Leadership is an art and a science that continually evolves, changes form, and requires creativity.
Leadership is all about leaders possessing the ability to culturally shift organizations, while impacting and influencing others to engage them towards achieving results for cultural change and organizational success. [13] Once cultural toxicity is understood and detected by leaders, it is then time for leaders to create cultural changes that create a new beginning organizationally. Edward Lawler (2006) notes that leaders should not think of change as aberration anymore, but rather think of change as a dynamic stability where leaders can anticipate and be ready for change. [14] That said, leaders as change agents, must in position to plan, blueprint, and implement change strategies to reduce toxicity levels for implementation of positive culture.
For starters, one key to help dissipate toxicity in cultures is for leaders to communicate their plans of change to their employees. This will reduce alienation and encourage engagement and buy-in from employees as leaders work to shift the toxicity levels to normal levels for positive organizational culture. Employees need to see clear advantages for both the company and themselves and how their contributions are a valued part of the overall initiative. [15] At the same time, leaders must model the desired cultural beliefs, practices, customs, and behaviors that support the culture change for employees to follow.
Leaders must be courageous to make change and innovation of culture possible. Courage is vital to challenge conventional thinking and envision new possibilities. [16] When leaders act courageous, it creates courageousness in their followers. Toxicity is exchanged with a more positive cultural flow when leaders lead courageously. In a positive organizational culture, courageous leaders foster an environment where people can collaborate in the decision-making process to strategically shift culture of the organization as it becomes more nimble, entrepreneurial, and aligned with positive values. [17]
Another key for leaders to culturally shift their organizations’ culture from toxicity to positivity is to inspire and unite their followers. Strategic leaders have a great responsibility to create and maintain an organizational culture that creates a spirit of community. According to Kouzes & Posner (2012), inspiring leaders understand that promoting a culture of community fuels the sense of unity essential for retaining and motivating today’s workforce. [18] The process of creating community helps leaders to ensure that their followers feel that they belong to something greater than themselves, while working together toward a common cause. [19] In addition to building strong community to foster a desired culture, toxicity dissipates because leaders develop collaborative goals and cooperative relationship with their followers. [20] The leader/follower relationship creates an atmosphere of collaboration, where everyone involved wins.
As cultural change is implemented, challenges can arise that act as barriers to the cultural shift. To achieve a successful cultural shift, along with organizational success, challenge is the opportunity for greatness, innovation, and movement that turns a toxic culture into a positive culture for growth. [21] Russell (2014) explains that leaders challenge processes in organizations by generating new ideas to fuel growth. [22] Strategic leaders can increase innovation, effectiveness, and efficiency for new cultural ideas by creating a climate that embraces challenges.
It takes time for change to implemented, as well as encountering mistakes when implementing change. Leaders that are not moved by challenges teach their followers to be resilient as change is implemented from one culture to another.
Lastly, to ward against future toxicity, an area of opportunity for leaders is utilizing strategic foresight to forecast futuristic cultural moves. Leaders should be strategic foresight thought leaders that scan horizons for future cultural moves that can either be positive or negative to organizational culture. Leaders that spot futuristic strengths, weakness, opportunities, and threats to future cultural moves can be leveraged and accessed to build relevant future cultural moves that can be implementation for growth.
Conclusion
Today’s organizations need to be agile, change-ready environments in the global economy. Healthy organizational cultures are essential to cultivate these type of organizations. In order for leaders to plan, blueprint, and implement successful cultural shifts, they must understand the dynamics of culture. When leaders seek to shift toxic cultures, they must understand the cultural levels of artifacts, espoused beliefs, and shared assumptions to successfully build positive organizational cultures. Once cultural dynamics are understood, leaders can recognize and gauge the signs and symptoms of toxic culture. It is critical for leaders to support cultural change by leading by example to model cultural values in their organizations. Leaders can work diligently and effectively to shift organizational cultures. It is then that leaders can provide solutions for positive cultures that produce organizational culture that breed success.
About the Author
Nikki Walker is a thought leader, strategist, and organizational change agent. She earned a BA in Business/Accounting from Virginia Wesleyan and an MBA from Strayer University. She provides coaching, consulting, and instruction to businesses and ministries in areas of leadership and organizational development. In addition, she is currently pursuing a doctorate in Strategic Leadership at Regent University.
*Image courtesy of Ambro at FreeDigitalPhotos.net
References
- Smircich, L. (1983). Concepts of culture and organizational analysis. Administrative Science Quarterly, 28, 339-358.
- Schein, E.H. (2010). Organizational culture and leadership. San Francisco, CA: Jossey-Bass.
- Schein, E.H. (2010). Organizational culture and leadership. San Francisco, CA: Jossey-Bass.
- Hultman, K., & Gellerman, W. (2002). Balancing individual and organizational values: Walking the tightrope to success. San Francisco, CA: Jossey-Bass/Pfeiffer.
- Schein, E.H. (2010). Organizational culture and leadership. San Francisco, CA: Jossey-Bass.
- Schein, E.H. (2010). Organizational culture and leadership. San Francisco, CA: Jossey-Bass.
- Schein, E.H. (2010). Organizational culture and leadership. San Francisco, CA: Jossey-Bass.
- Holloway, E.& Kusy, M. (2010). Detox your workplace. Marketing Health Services, 30(3), 24-27.
- Holloway, E.& Kusy, M. (2010). Detox your workplace. Marketing Health Services, 30(3), 24-27.
- Lubit, R.H. (2004). Coping with toxic managers, subordinates and other difficult people, Upper Saddle River, NJ: Pearson Education.
- Lubit, R.H. (2004). Coping with toxic managers, subordinates and other difficult people, Upper Saddle River, NJ: Pearson Education.
- Bawany, S. (2014). Building high performance organizations. Leadership Excellence, 3(11), 46-47.
- Bawany, S. (2014). Building high performance organizations. Leadership Excellence, 3(11), 46-47.
- Lawler, E. (2006). Achieving strategic excellence: An assessment of human resource organizations. Stanford, CA: Stanford University Press.
- Stewart, H. (2014). Executing on change. Training & Development, 41(5), 24.
- Levine, S.R. (2014). Courage is critical to ceo success. Credit Union Times, 25(3), 5.
- Levine, S.R. (2014). Courage is critical to ceo success. Credit Union Times, 25(3), 5.
- Kouzes, J. & Posner, B. (2012). The leadership challenge: How to make extraordinary things happen in organizations. San Francisco, CA: Jossey-Bass.
- Kouzes, J. & Posner, B. (2012). The leadership challenge: How to make extraordinary things happen in organizations. San Francisco, CA: Jossey-Bass.
- Kouzes, J. & Posner, B. (2012). The leadership challenge: How to make extraordinary things happen in organizations. San Francisco, CA: Jossey-Bass.
- Kouzes, J. & Posner, B. (2012). The leadership challenge: How to make extraordinary things happen in organizations. San Francisco, CA: Jossey-Bass.
- Russell, D. (2014). Creating a climate for innovation. Leadership Excellence, 31(7), 25-26.
Changing Toxic Organizational Culture
“To win in the marketplace, you must first win in the workplace.” – Doug Conant The wave of globalization in various aspects of business has created a need for global leaders with the ability to create agile, change-ready environments in the business world. Strategic leaders are to be competent and knowledg
Nikki Walker Articles
This is a short story about a small high tech company that in spite of some developing employee relations issues has been very successful. In order to protect the guilty, we will call this company Wacko Technology.
On the surface everything at Wacko appears to be rather calm. They are making money so little else seems that important. Oh, there are one or two tell-tale signs of trouble brewing beneath the service such as Wacko’s rising 18% turnover rate. Also Wacko’s break room is filled with “toxic gossip” as well as the not too small matter of constant employee gripes and complaints. To say the least, all was not well at Wacko.
While considering Wacko’s situation, I began to get those same uneasy feelings you get when watching a documentary on volcanoes. In the program’s opening scene you are speeding in a helicopter towards a tropical island paradise, surrounded by clear blue water and white sand beaches, covered in softly swaying palm trees and beautiful tropical flowers. But just before the first commercial break your dream of this island paradise becoming your next vacation destination is totally destroyed by the shattering forces of an exploding volcano. The shock is so great to your senses you grab the remote and quickly begin searching for an escape, but you end up settling on another disaster by watching the Red Sox blow a seven game lead in the AL East.
It has not been that good a day. After having spent your entire day fighting fires at work and now to see you vacation dream being consumed by smoke and ash followed by watching another year of the Curse of the Bambino play out on ESPN has about pushed you over the edge.
If you are experiencing pre-volcano anxiety concerning your organization, this may be a good time to intervene with an employee driven organization development program that is based on the principle that, "the person closest to the problem is the best expert on the problem". Don't worry, this solution is not going to replace you. In fact, it will contribute greatly to strengthening your position of leadership at all levels of the organization. The leadership principle at work here is simple. Give your employees a voice by “asking employees their opinion, listening to what they have to say and acting on it”.
You begin by first asking your employees in confidential one-on-one interviews; “What three things, if done extraordinarily well, will have the greatest impact on the quality of work and the quality of work life for you, your fellow employees, customers and your company?” These interviews are best conducted by your HR department or an outside consultant. Once you have completed interviews with each of your employees (or a representative percentage), organize their suggestions in order of importance and provide your employees access to your listing through feedback meetings or by email. This lets employees know you value their opinion. On the front end, if there are any suggestions you will not be implementing, it is very important to let your employees know what you will not be doing and explain why. Don't be afraid to say no as long as you explain why.
Next go to work on a “quick start plan” by announcing and implementing any suggestions that can be put in place quickly and that you feel are critical to addressing employee dissatisfaction. In order to address the remaining employee suggestions create an Organization Development Committee (7 to 9 member committee) made up of a cross section of employees, which should include two or three well respected front line managers. This committee will be responsible for developing, for management’s approval plans and programs that address employee concerns and suggestions taken from the employee OD interviews. The manager’s involvement in the committee is to act as the “boss interpreter” directing the group’s recommendations towards plans that will be accepted by management. Allow the committee to own the process and the chairperson of the OD committee to be responsible for communicating to employees all aspects of the committee’s activity including announcement of action plans and programs developed as a result of employee input. An OD Plan of this type has a six month shelf life so I strongly suggest someone in senior management take responsibility for championing the OD committee work.
By asking your employee’s for their opinion you begin a participative process that will change the culture of your organization. But what is so remarkable about an employee driven OD program is not only will your employees effectively address issues that threaten employee morale and productivity but the program will also empower employees companywide by giving them a voice. Your employees’ voice will be expressed by:
*Creating a belief that they can make a difference by seeing their ideas are valued and implemented.
*Taking greater initiative and action to make things better.
*Taking responsibility to do the right thing and not always waiting for management direction.
*Taking leadership by being willing to help others move in the right direction.
*Becoming self-correcting by making themselves accountable to the standards they set.
*Becoming more confident and proud of the work they do and the organization they work for.
*Working in a more collaborative way to help assure the best thinking and employee support made part by the critical plans as they are implemented.
*Taking responsibility for developing and maintaining a positive employee culture.
Strengthening relationships that are built on trust.
*Expanding of the social circle within the organization where employees feel like they belong to something bigger them themselves.
Creating peer pressure for the majority who are no longer willing to accept difficult, nonproductive employee behavior. These problem employees then become isolated and their counterproductive attitude and behavior will be minimized. These employees will either slowly change for the better or will become so uncomfortable they will leave the organization. This is how you create positive turnover.
Volcanologists tell us that the study of volcanoes is not a perfect science and that there is much more to learn before they are able predict a volcanic eruption. The same may be true for predicting the eruption of employee relations problems, but there is a way to prevent these nasty employee eruptions …. simply give your employees a voice.
About the authors:
Michael E. Hackett is a retired Human Resource executive and management consultant based in Brentwood Tennessee. www.hacketthrconsultant.comj Michael has distinguished himself in the field of Human Resources Management and Organizational Development, with more than 40 years of human resources consulting, management and executive level experience in business, industry, government and healthcare. Michael has served as an Adjunct University Professor for more than 25 years, where he has taught a variety of management, leadership, customer service and strategic planning courses. Hackett has authored a number of management articles; and as conference leader, he has conducted training programs for business, industry, government, hospitals, universities, and professional associations. Michael’s academic credits include a BS and MS degrees from The University of Memphis. You may reach Michael at mehackett@comcast.net
P. Daniel Hackett is a Construction Project Engineer with J. E. Dunn Corporation in Brentwood Tennessee. Dan’s academic credits include a BS degree in Building Construction Science from Auburn University and a MS degree in Sustainable Practices from Lipscomb University in Nashville. Dan was also a intern assistant with Hackett and Assistant while attending Auburn University.
This material is copyright protected. No part of this document may be reproduced, in any form or by any means without permission from weLEAD Incorporated. Copyright waiver may be acquired from the weLEAD website.
A Volcano in the Break Room- Extinguished by an employee driven organization development plan
This is a short story about a small high tech company that in spite of some developing employee relations issues has been very successful. In order to protect the guilty, we will call this company Wacko Technology. On the surface everything at Wacko appears to be rather calm. They are making money so little else seems that important. Oh, there are one or two te
Michael and Daniel Hackett Articles
Let’s be honest, any kind of change, much less corporate change, is difficult, really difficult. Whether a start-up experiencing growing pains, a company faced with increased competition, a floundering company trying to stay afloat, or a successful business attempting to expand into global markets, the path toward change can often be unclear at best and the barriers can seem insurmountable at worst. Yet change your company must if it is going to become or remain a “player” in its market. The question isn’t whether your business must change; that is a given if you want it to survive and thrive. Rather, the question is: Will our company change?
If you answer in the affirmative, there are two more questions that you must ask. First, what will your company change? In the ever-morphing marketplace, there isn’t always clarity on what needs to be changed for a company to stay competitive. Second, how specifically will your company change? It’s one thing to have grand ideas about what changes your company needs to make. It’s an entirely different thing to take those “50,000 feet” ideas and bring them down to Earth.
Though change is always complex, like all complicated processes, it begins with a basic framework that orients and guides the course of transformation. A useful way of framing this process is by what The Trium Group calls “the Six I’s”: intention, inspiration, information, insight, integration, and implementation.
The foundation of any change is intention that change is needed. Intention provides the objective for an initial course of action that will lead to the desired change. For example, “We intend to modify our sales practices to make it more customer friendly” or “ Our intention is to increase our market share by 25% over the next 12 months.” This intention creates a sense of purpose that provides the preliminary impetus for the change.
As the saying goes, though, the road to you-know-where is paved with good intentions. Simply knowing what your company wants just isn’t enough for change to occur. Instead, there needs to be inspiration that puts the wind in the sails to propel the change forward. Because change is so difficult, the motivation to change must come from a deep place within the leadership of an organization and that strong desire for change must then emanate outward and be embraced through all levels of the organization. This inspiration can be grounded in many forms so that it is more readily accessible to everyone involved in making the change a reality, whether due to a sense of ownership, pride in being part of a productive team, personal ambition, or the determination to take the company to the next level. The key is to infect your organization with this inspiration from the corner office to the “boots on the ground.” Without this powerful emotion, any efforts at change are sure to be dead in the water.
One of scariest things about change when it’s first proposed is lack of clarity and its magnitude.
Everyone knows that a change needs to be made, but there are many questions that are left unanswered and the change can seem overwhelming It can feel like you are told to climb Mt. Everest, but without the necessary equipment, route, or guidance. This feeling of “How can I possibly do this?” is where the idea of change collides with the reality of change. And that collision can stop even the most powerful inspiration in its tracks.
The remedy for this feeling of being overwhelmed is information. When everyone in your organization has the relevant data needed to put the required change in perspective, the scope and process of change seem more manageable. You want to answer the what, why, who, where, when, and how of the change. So, my recommendation to you when it comes time to announce the changes through your organization is to follow it very soon after (if not concurrently) with the information that will allow everyone to gain perspective and understand that the change is not only possible, but doable.
Once everyone in your company understands the ins and outs of the proposed change, insight is necessary to take the intention, inspiration, and information and make the change personal. In other words, every team member must understand their role in the organization-wide change. This insight provides each person with a framework and process that will guide them in their particular responsibilities in making the change happen.
One of the most challenging aspects of company-wide change is that your team is expected to make the changes while also continuing to fulfill their normal roles and responsibilities. The stress-inducing question that everyone asks is: “How am I going to do this when I’m already maxed out in my ‘day job’?” This is where you must ensure effective integration of the change process into everyone’s already-busy schedules. The simple reality is that change will not occur if your people lack the time, energy, or resources to do their part in initiating the change. You must be explicit in identifying the when and how of the change for each member of your team, otherwise they are likely going to feel overwhelmed and demoralized, both of which will undermine the company-wide efforts at the needed change.
All of your company’s efforts to this point are in preparation for rolling out the intended change in your company. Everything to this point will go for naught if it isn’t able to take action in pursuit of the change objectives. The final phase of the change process, implementation, is where the rubber meets the road. If you have successfully fulfilled the mandates of the first five I’s, meaning everyone in your company knows the what, when, where, and how, implementation should be, well, not easy, but a natural extension of the earlier groundwork. These efforts will then, over time, produce the intended change and help your company to achieve its goals and find continued success.
About the author:
Jim Taylor a partner at the Trium Group, a boutique corporate consulting firm based in San Francisco that specializes in strategic, organizational, and human transformation and performance. You can contact Jim at
This material is copyright protected. No part of this document may be reproduced, in any form or by any means without permission from weLEAD Incorporated. Copyright waiver may be acquired from the weLEAD website
Real Corporate Change Takes the Six I’s
Let’s be honest, any kind of change, much less corporate change, is difficult, really difficult. Whether a start-up experiencing growing pains, a company faced with increased competition, a floundering company trying to stay afloat, or a successful business attempting to expand into global markets, the path toward change can often be unclear at best and the barriers can seem insurmountable at
Jim Taylor, PhD Articles
If you monitored the United States’ presidential election process or the corporate woes of Nokia and Research in Motion as they try to recover what were formerly massive stakes in the cellular phone market, then you realize that worthwhile change, even when planned, is neither simple nor easy; it is complex and difficult. Organizations struggling most with change, therefore, seem to be the ones that also struggle most with innovative thinking. Successful organizational changes are possible – just not as clear-cut and idealistic as some management books and journal articles would lead you to believe. Many readers can likely recall an encounter with an Organizational Development (OD) consultant ending with a forgotten, polished report. Separated by time and distance from the change implementation process, the projects appeared clean and clear recipes for new life. But, just as recipes are ineffective if the proper ingredients are not gathered in the correct measurements, at the right time, and combined by the proper tools, so change-management plans are also ineffective if misdirected and misapplied.
Organizational leaders, with or without the aid of consultants, are responsible for these spectacular changes or disasters. C-suite leaders are routinely hired and fired with the understanding that they will bring the “magic” that makes change work, resulting in innovation, efficiency, increased brand value and earnings, reduced turnover, and improved talent acquisition. Surely, useful methods for successful change exist and are routinely highlighted by change-management experts. Still, there are also obstacles that hinder change management – some errors of commission, others of omission, and they primarily affect individuals on the receiving end of leaders’ visions for change. Among these obstacles, any which makes or breaks follower buy-in is nonnegotiable. It must be addressed well. When unaccounted for, these organizational booby-traps trip up unaware interventionists and halt progress – to the often repeated rate of 70% failure.[1]
Two coalescing perspectives of the change process have dominated OD: Kurt Lewin’s (1890-1947) three-step approach and, more recently, Chris Argyris’ (1923-) theory of intervention and double-loop learning. For Lewin, change processes consisted of:
1) unfreezing the present condition,
2) changing to a new condition as favorable affections replace affections for the old condition, and
3) refreezing the process by which the new condition becomes established.
Essentially, the need for change is realized, desired, and then consistently pursued after a semblance of acceptance for the change is obtained. Argyris’ theory built upon Lewin’s model by introducing discussion about persistent evaluation. In short, he promoted what is called systems thinking, which examines the foundational issues for why problems arise, promoting change at that level. For instance, in collecting performance data, this would mean not only examining the collected data, but it would also entail critiquing the data collection process i.e. Were the correct data collected and the means of collection proper? The point is that alleviating symptoms is not a long-term strategy for successful OD. Leaders need to address root causes – the metaphorical infection causing the sore throat. Effective leaders manage these change efforts like skirmishes comprising a war campaign. For each, they rally their troops’ morale, negotiate resources and leverage competencies, study the benefits and drawbacks of the environment, and assess costs. Such accounting is needed every step of the way because, if not recognized as an opportunity to be well-prepared, each aspect may become a potential obstacle for followers’ change readiness.
The approach most leaders take, resulting in that dismal 30% success rate, is one of firefighting. They see change as inviting resistance, and so they prepare for resistance and learn to “put out fires” along the way. Their fact-pattern is:
Followers naturally react to change, or the idea of change. It is often a matter of perceived control. Some feel they lose while others feel they can only benefit from the change. Successfully timing change events, therefore, requires leaders to monitor followers’ motivations and evidence of growing dissatisfaction with the present situation and greater affinity for the proposed change (willingness to complete additional work, spend extra time onsite, work jointly in cross-functional teams, etc.). These signs indicate readiness for change. Unilateral action should replace politicking when the coalition in favor of change is strong and vocal.
Leaders do not have to settle for such adversarial change-management scenarios. Those projects will exhaust all factions and exacerbate organizational tensions. Instead, leaders ought to seek improvement in organizational relationships throughout the change-management process. These events bring leader-follower tensions and underlying assumptions to the surface, and so they are prime opportunities to address misalignments and strengthen understanding of the organization’s unifying mission while improving operations. The following list of ingredients for effective change management will increase the likelihood of change “sticking” and the organization improving.[2]
1. Organization assessment
Even novice organizations have endured change efforts, and so leaders can look to history for the strengths and weaknesses evidenced in past events, considering: Are the parties to change the same? What cultural barriers remain or have arisen since? Is this change bigger or smaller in scope than past changes? Is this change necessary? How likely will we survive this change? Are there alternatives?
2. Developed vision
Without guidance, change efforts fail. Leaders are responsible for developing the vision for what change will bring – incorporating the needs and expectations of followers and answering and overcoming their concerns. Visions need to clearly describe the organization’s problem as well as inspire followers in counting the cost of change, concluding what is to come is better and more desirable that what is at hand. Fear is another strong motivator; and, when used honorably, powerful visions of negative consequences for failing to change provide additional motivation.
3. Severed ties
In his seminal work, Reflections on the Revolution in France, British statesman Edmund Burke (1791) wrote, “A state without the means of some change is without the means of its conservation.[3]” His point was that the reform process recognizes institutions’ need for innovation, but such innovations improve institutions only if they uphold the institutions’ purposes. Strong ties to the past are good when anchoring policy decisions, but they must serve the organizational mission. When they do not do that, leaders must help followers disconnect from former ways of operating. As confusion can overtake and divide followers who may wonder whether leaders are hijacking the organization, leaders must be careful. Consider the strife caused by differences in American churches undergoing changes in worship styles. Research shows that shared resolve to change across diverse groups is yoked to successful change implementation.[4] Thus, the more readily the status quo can be questioned by followers, the sooner the organization can adapt to present circumstances.
4. Urgency
In 1949, the infamous Mann Gulch fire took the lives of thirteen smokejumpers.[5] The wildfire was unassuming, until drastic changes in the environment caused it to erupt into an inferno of death. Because of their quick-thinking, three men survived. Organizational leaders must recognize the level of immediacy required not only to motivate change, but also understand and effectively communicate the threshold after which change will no longer be possible without grave consequences (cost-prohibitive, lost market share, lost talent, agreement deadlines, etc.).
5. Strong leadership
Strong leaders effectively motivate followers to change given the particulars of a situation. Such leaders often have know-how related to the change event and are respected by the followers involved in it. They are crucial for gaining followers’ support and preference, meaning that followers give such leaders the benefit of the doubt when judging whether the leaders actually considered followers’ good before recommending and guiding change.
6. Key follower sponsorship
Depending on the size of your organization, the primary leader may need to secure the support of and then charge certain followers to become secondary leaders. The further removed the primary leader is from those immediately involved in the required changes, the more important it becomes to have leaders in closer proximity also actively supporting change. Distance creates uncertainty, which dissolves trust – a key resource leveraged by successful leaders. Leaders closer to the action should be better equipped to secure the necessary commitment. But, such leaders must have strong rapport with their followers, or their involvement will be counterproductive.
7. Clear implementation plan
If followers are persuaded but provided with no details of who is responsible for what tasks and outcomes, when such will take place, and how the effort should proceed, along with clearly defined lines of communication for decision-making and mechanisms for follower-feedback and readjustments midcourse, then they will likely become anxious, disengaged, and frustrated. The best plans generate follower ownership and elicit immediate action, having been co-developed with followers’ input from the beginning.
8. Enabled followers
Smooth change occurs when followers have power commensurate with their responsibility. Have you ever been tasked with a responsibility for which you were not equipped? Such inadequate empowerment results in follower stress. In the United States, stress leads to losses in the hundreds of billions of dollars annually.[6] Leaders, therefore, need to support and champion their followers, providing them with the resources and organizational support to achieve reasonable outcomes. It is an unfair – and likely to be opposed – change effort which expects from followers what they are incapable of providing (not having access to reasonable resources, required authorizations, vital information, key contacts, etc.). Early adopters, properly empowered, can prove decisive as to whether change sticks or slips.
9. Communication, collaboration, and credibility
Socrates’ statement, “Speak, that I may know thee,” illustrates the important role of communication in manifesting intent.[7] Followers look to leaders for direction and encouragement. Leaders must honor this relationship where they are yielded influence by providing reliability and demonstrating integrity in how they manage the change process – telling the truth even when it means conveying uncertainty as well as less-than-flattering news about the change process proceedings. Collaborating with key followers in communication efforts will help the truth permeate follower constituencies so that rumors are ineffective. Additionally, it will improve trust between followers and top leaders, as followers will hear confirming information from the secondary leaders. Leaders should embrace dialogue, especially when it permits them the opportunity to strengthen followers’ clarity about the organization’s mission.
10.Consistent reinforcement
By highlighting successes along the way in the change process, leaders can help cement positive attitudes about the change in followers’ minds. Some followers may be skeptical, but they will eventually support the change if they continually see their peers and leaders rewarded (financially, socially, emotionally, etc.) for positive engagement. Since development entails the idea of continuousness, reinforcement should not focus on the change specifics; rather, it should promote the culture recognizing the need for change and proactively engaging to strengthen the organization given environmental particulars.
Ultimately, leaders must think through their organization’s situation with humility, being open to correction and advice. In doing so, they will earn their followers’ trust and mitigate many concerns about what change means for their futures.
The change-management approach described above is akin to culture-management. The ability to successfully change an organization for greater effectiveness depends on the organization’s ethos – the thinking patterns of its people. Consider this: research shows the failure of change leaders to address this critical concern is listed as a major reason why 80% of corporate mergers and acquisitions fail.[8] The unasked questions driving success or failure in change efforts are: Can we adapt, improve, innovate, and lead? If not, can we become an organization that does? The ten ingredients provided acknowledge this organizational need for leaders and followers who yoke themselves to the future, understanding the times and honoring the past by properly addressing present and future circumstances. In so doing, they create more collaborative environments where change processes produce fruit rather than thorns.
Bibliography
Aiken, C., & Keller, S. (2008, May). The inconvenient truth about change management: Why it isn’t working and what to do about it. In McKinsey & Company. Retrieved October 19, 2012, from http://www.mckinsey.com/App_Media/Reports/Financial_Services/The_Inco nvenient_Truth_About_Change_Management.pdf
Beck, E. M. (1974). Intervention theory and method. Contemporary Sociology, 3(3), 242-244.
Block, P. (2000). Flawless consulting: A guide to getting your expertise used (2nd ed.). San Francisco, CA: Jossey-Bass/Pfeiffer.
Bruckman, J. C. (2008). Overcoming resistance to change: Causal factors, interventions, and critical values. The Psychologist-Manager Journal, 11 (2), 213.
Burke, Edmund. Reflections on the Revolution in France. E. J. Payne, ed. 1990. Library of Economics and Liberty. Retrieved October 28, 2012 from the World Wide Web: http://www.econlib.org/library/LFBooks/Burke/brkSWv2c1.html
Burnes, B. (2004, September). Kurt Lewin and the planned approach to change: A re-appraisal. Journal of Management Studies, 41(6), 977-1002. doi:10.1111/j.1467-6486.2004.00463.x
Daft, R. L. (2013). Understanding the theory and design of organizations (11th ed.). N.p.: South-Western, Cengage Learning.
Ford, J. D., Ford, L. W., & D'amelio, A. (2008). Resistance to change: The rest of the story. Academy Of Management Review, 33(2), 362-377. Doi:10.5465/Amr.2008.31193235
Fulmer, R. M., & Keys, J. (1998). A conversation with Chris Argyris: The father of organizational learning. Organizational Dynamics, 27(2), 21-32.
Goldin, R. (2004, September 23). Counting the costs of stress. In STATS: Take a quantitative leap. Retrieved October 18, 2012, from http://stats.org/stories/2004/counting_costs_stre ss_sep23_04.htm
Haynes, K. (2002). Notes and queries. Literary Imagination, 4(2), 266-271.
Hutton, D. W. (1994). The change agent's handbook. Milwaukee, WI: American Society for Quality.
Jick, T. D., & Peiperl, M. A. (2003). Managing change: Cases and concepts (2nd ed., pp. 177-183). New York: McGraw-Hill/Irwin.
Kotter, John P. (1996). Leading change. Boston, MA: Harvard Business School Press.
Kouzes, J.M., & Posner, B.Z. (2002). The leadership challenge. (3rd ed.). San Francisco, CA: Jossey-Bass.
Leibner, J., Mader, G., & Weiss, A. (2009). The power of strategic commitment. New York, NY: AMACOM.
MacDonald, G. (2007). Who stole my church: What to do when the church you love tries to enter the twenty-first century. Nashville, TN: Thomas Nelson, Inc.
Mariana, P., & Violeta, S. (2011). Opportunity to reduce resistance to change in a process of organizational change. Annals Of The University Of Oradea, Economic Science Series, 20(2), 698-702.
Mott, V., & Watkins, K. E. (1995). Knowledge for action: A guide for overcoming barriers to organizational change (book). Human Resource Development Quarterly, 6(2), 227-230.
Northouse, P. G. (2013). Leadership: Theory and practice (6th ed.). Thousand Oaks, CA: Sage Publications, Inc.
Poza, E. J. (1985). Comprehensive change-making. Training & Development Journal, 39(2), 81.
Senge, P. (1990). The fifth discipline. New York, NY: Currency Doubleday.
Weick, K. E. (1993). The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly, 38(4), 628-652.
Weiner, B. (2009). A theory of organizational readiness for change. Implementation Science, 4(1), 67.
Why corporate change comes hard. (1994). Design News, 50(3), 124.
Wren, D., & Bedeian, A. (2009). The evolution of management thought. (6th ed.). Hoboken, NJ: John Wiley & Sons, Inc.
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About the author:
David Stehlik is an independent strategy consultant and in Regent University’s doctoral program in strategic leadership. He received his B.A. from Hillsdale College in Hillsdale, MI and MBA from the University of Saint Francis in Fort Wayne, IN.
This material is copyright protected. No part of this document may be reproduced, in any form or by any means without permission from weLEAD Incorporated. Copyright waiver may be acquired from the weLEAD website.
Removing the Bitter Taste of Change-10 Ingredients for Organizational Transformation You Can Stomach
If you monitored the United States’ presidential election process or the corporate woes of Nokia and Research in Motion as they try to recover what were formerly massive stakes in the cellular phone market, then you realize that worthwhile change, even when planned, is neither simple nor easy; it is complex and difficult. Organizations struggling most with change, therefore, seem
David Stehlik Articles
Any change to an organization can be disconcerting, but when new leaders come in it can be particularly unsettling.[1] Many times it seems that whenever a new leader comes into an organization, they want to make changes. Whether we like it or not, it is human nature that some new leaders feel an urge to make their mark upon arrival. It is also human nature for the rest of the organization to resist or fear change. Military organizations are no different than corporate America in this regard. It may even be worse given the frequent turnover of leaders. Change has to happen in order for any organization to keep up with the changing world but it is not always a good thing, especially if it is made for the wrong reasons. This essay will focus on change within the realm of Navy shore commands, look at real examples of change, examine costs of changes, and provide recommendations.
Anticipation – What will change this time?
Every Navy command has a Commanding Officer (CO) who is responsible for the safety, well-being, and efficiency of their command and for carrying out the mission. Operational commands such as ships, submarines, and air squadrons normally do not give their COs as much opportunity to institute major changes as shore commands. Operational commands are too busy with carrying out their mission and are guided closely by their type commanders. On the shore command side, it is a little different. There is more flexibility, there may be civilian personnel, and people normally get to go home at night and on the weekend. The tempo of operations is also normally slower at the shore commands. The length of time CO serves in a tour can range from fifteen months to three years. Rarely does a CO serve over three years.
Getting a new Commanding Officer can be an exciting time and an anxious time. Sailors and government workers know a CO rotates on a regular basis and know when to expect the next one. As that time approaches, there will be discussion at all levels of the command. “Have you heard who the new CO is?” “What do you know about him or her?” Members of the command may feel excited to get new leadership, especially if the outgoing CO is not well liked. If the CO was popular, people may feel resentment and concern that a new CO is coming in. But the bottom line everyone wants to know is “How are things going to change around here?” and “How is this going to impact me?”
Congratulations Future Commanding Officers!
This is the greeting prospective Commanding Officers receive in their welcome letters before they attend the Navy’s Prospective Commanding Officer Leadership course. This two-week course provides information on almost anything the COs will need to know for command from ethics to military law to communications. The advice and training received during this fire-hose course runs the gamut and attempts to provide the tools for success. One thing these leaders do not learn is when and how to implement change and the costs of change. However, one old adage passed down in the Navy is whenever you take over a new command; do not make any changes in the first thirty days. This gives the leader an opportunity to see how the command runs. This can be a heady time for the new COs, many who may have worked their entire careers for this moment. Let’s look at a possible scenario using Commander I. M. Newbie:
After graduation from the leadership course and any other training required, the big day comes. Commander Newbie participates in the traditional change of command ceremony, says a few nice words about the outgoing CO, and reports to his new boss. Family and friends cheer and congratulations are spread all around. CDR Newbie is now the CO, responsible and accountable for the new command. CDR Newbie only has a relatively short period as commanding officer and wants to do the best job he can. He receives briefings, talks to key leaders and other command personnel, conducts tours, and makes observations for the first 30 days as advised. Now it is time for change! After all, CDR Newbie is only going to be here for a short period of time. He will most likely be ranked against other COs of his pay grade – how will he break out? What can CDR Newbie do during his relatively short command tour to make an impression that will lead to the kind of fitness report he needs to make Captain and beyond?
Let’s change something!
This urge to make changes and accomplish great things is not restricted just to commanding officers. Navy leaders at any rank may get the urge to make changes just like their counterparts in the civilian world who are put in a new leadership position. We are taught that change is the way to go. Northouse, an organizational change expert, noted “Change, rather than stability, is the norm today. Whereas change once occurred incrementally and infrequently, today it is dramatic and constant.”[2] So CDR Newbie has precedence for coming in and making change. But, is it possible that CDR Newbie and other new leaders like him are making change for change’s sake?
The primary purpose of change is to improve the organization and make it more competitive and responsive to customer needs.[3] Real change requires a reason and strategy for why you want to change, the skills to make the change, and the long-term and short-term tools to support the change. Additionally these areas must be aligned between the leader and the followers or the optimal outcome may not happen.[4] West and Cianfrani (2004) discussed the importance of alignment of the organization’s objectives, leader’s objectives, and individual objectives. All three should work together with their eyes fixed on common objectives. When objectives are not thought through or aligned properly, things can become difficult and frustrating and result in unintended consequences.[5]
A recent military example of this was the change in Army camouflage uniforms. In 2004, the Army issued a new digitized uniform to be worn in all environments. Problems have abounded with the uniform to the point where American soldiers actually stood out in the Afghan landscape instead of blending in. Earlier this year, it was announced that this uniform will be replaced because it does not meet needs. Reports were that Army leaders sped along the decision before testing was complete. All to the rumored tune of $5 billion.[6] How many military awards or civilian bonuses were given out to the perpetrators of this ineffective and expensive uniform? We can only imagine what the additional costs to reinstate new or previous uniforms will be. In this case, objectives were not aligned and this change caused undo frustration and wasted taxpayer dollars.
Making a Mark!
But, let’s go back to CDR Newbie. With all good intentions, he looks to make his mark on his new command and the Navy. However, making a mark may be more difficult than CDR Newbie originally thought. First, most Navy commands are run efficiently and effectively thanks to previous COs who have made needed change. By the time CDR Newbie takes over, there may not be any obvious low-hanging fruit. Yikes! What can he do in his pursuit of that elusive fitness report or evaluation bullet? Let’s look at some examples of real life changes that other COs made:
A commanding officer reports into his new command and decides he does not like the exterior of the building that houses his command. Despite the building being almost as big as a city block, he begins to work to get the exterior of the building redone. Many weeks go into planning, finding funding, and making it happen. To the surprise of command personnel, the CO obtains a considerable amount of funding to put on a new exterior. After several months of disruption to the command, the job is finished leaving subordinates scratching their heads as to why the Navy would spend big money to make a relatively small cosmetic change.
On another base not far away, a new CO reports in. Things must be going well because there are not any significant changes for a few months. Then the new idea for change arises – change the name of the command. People are confused…change the name of the command? Only the Secretary of the Navy can change the name of a command. The new name does make the job of the CO seem bigger and more important, however. It takes over a year, but the name change is approved. Costs include considerable personnel time and effort and the changing of all base signs, highway direction signs, administrative materials, and patches on all enlisted uniforms. More scratching of the head…
Changing Change
Civilian government workers can stay at a command for many years or even their entire career. This gives them an opportunity to see many changes over the years. What can be most frustrating is when one CO comes in and makes a change and then another comes in a few years later and changes the change! These changes are not only costly financially but suck up energy and effort. Then there’s the frustration level of employees. For example:
A long, long time ago, in a far away fleet concentration area, a new regional commander decided to move his headquarters off one base onto a smaller piece of property that was more central to all the nine bases he commanded. Each of those bases had their own CO who reported to him. The thought process behind this move was that the current location not only infringed upon that particular base’s CO but it also appeared to the other base COs that the CO whose base he was on may have special access to him. The move was made, was generally accepted, and appeared to be working well. The move consisted of moving a large staff out of the new location and onto another base. Renovations were done on the buildings and the regional commander’s staff was moved in. A year later, a new regional commander came in and was also pleased with the arrangement. Three years later, another new regional commander took over and decided that his headquarters should be not only back on the base that it originally was on but back into the same building. This required, once again, moving a large staff out of the original building and back to the other property and then moving the commander’s staff back to the other base. The cost of changing the change was enormous – with estimates as high as several hundred thousands of dollars.
Another example in this same fleet concentration area involved the regionalization of several support programs including family housing; morale, welfare, and recreation; bachelor housing; family advocacy; galleys; and family service centers. Several years ago, the regional commander put one CO in charge of these programs which were spread out on nine bases and included over 3,000 personnel. This change was considered a success, saving the Navy millions of dollars and improving service to the sailors and their families. One of the real tests of the success of this effort was the ability it gave the Navy to respond to the devastating attack on the USS Cole. Thanks to the regionalization effort, within hours personnel and resources from around the region quickly mobilized to provide counseling, housing, meals, and a wide range of other services for the hundreds of family members who converged on the USS Cole’s homeport from around the country. Captain Joe Bouchard, the base CO, noted “The families were effusive in their praise. By all accounts, the effort to support the crew of the Cole and their loved ones was a tremendous success-and a testimony to the soundness of the Navy's often maligned and little understood decision to regionalize the management of its shore installations.”[7]
Captain Bouchard was so impressed with the regionalization efforts, he wrote an article praising the process which was published in Proceedings Magazine. To answer the COs who thought regionalization might take some power from them, he reported, “Regionalization is founded on proven, long-standing organizational and command principles commonly used across the Navy. I have no less authority as a commanding officer than did my predecessors…The Navy cannot afford to return to the old way of doing business without unnecessarily diverting scarce resources from personnel, readiness, and modernization.”[8] Later I became a base CO in the region and was equally impressed with the regionalization efforts. A few years later, under pressure from other base COs who wanted more control, the regional commander reversed the regionalization efforts. Total costs to reverse this effort were not documented but are estimated to be considerable. A price could also not be put on the frustration and confusion the 3,000 employees endured.
The fact that changes did not stick even though they were good ideas is not surprising. It has been reported that on-half to two-thirds of major corporate change initiatives fail and that less than 50% of reengineering programs succeed.[9] In giving advice to public service ministers in England, Richard Layard noted: “…many different organizational structures can be made to work equally well. What cannot work is constant reorganization, where nobody understands what is happening, institutional memory is lost, and everybody worries about their future rather than the job in hand.”[10]
What can be done?
The Navy has a great respect for Commanding Officers and their position and generally hesitates to interfere with changes they make unless they are immoral or illegal. Like CDR Newbie, most COs are not completely self-motivated. If they were, it is unlikely they would choose the military for a career due to the personal hardships required and the relatively low pay. Navy officers generally want to do the right thing for the right reasons. Through the Prospective Commanding Officer Leadership Course, the Navy tries to give the COs the tools they need for success. By adding a learning objective on change theory, the COs may be better prepared to address change, determine where it is needed, weigh the costs of change, and the best way to implement it if needed. They should also be made aware that the legitimate function of resistance to change is avoiding unnecessary change.[11]
Avoiding these types of changes by COs in Navy shore commands will require a culture change. Currently, the culture is “what can I do to stand out among my contemporaries?” The other cultural issue at work at all levels and in all organizations is that new leaders feel they have to make change. Cultural change may be the hardest change of all. This is especially true when the culture is not something that is generally talked about. Attention to these issues should be made through open discussion during Navy leadership courses and other avenues. Commanding Officers need to know that carrying out the mission of their command effectively, efficiently, and safely will make them stand out – not change for change’s sake!
_________________________
[1] Ibid.
[1] Gilley, Ann. The Manager as Change Agent. Westport, CT: Praeger Publishers, 2005. 4-5.
[1] Layard, Richard. "No change for change's sake." The Guardian. 13 Jul 2007: Web. 24 Oct. 2012.
[1] De Jager, Peter. "Resistance to Change: A New View of an Old Problem." The Futurist. May-June (2001): 24-27. Print.
This material is copyright protected. No part of this document may be reproduced, in any form or by any means without permission from weLEAD Incorporated. Copyright waiver may be acquired from the weLEAD website.
[1] Half, Robert. "Getting to know you: How to start right with a new boss." Experience. (2008): n. page. Web.
[2] Daft, Richard. Organizational Theory and Design. Mason, OH: South-Western Cengage Learning, 2010. 412-415. Print.
[3] Gilley, Ann. The Manager as Change Agent. Westport, CT: Praeger Publishers, 2005. 4-5. Print.
[4] Carter, Eric. "Successful change requires more than change management." Journal for Quality & Participation. Spring (2008): 20-23. Web. 23 Oct. 2012.
[5] West, J. E., and C. A. Cianfrani. Unlocking the Power of Your QMS: Keys to Business Performance Improvement. Miwaukee, WI: Quality Press, 2004. Print.
[6] Kilmas, Liz. "Huge let down: Army will yank widespread camouflage pattern deemed a 'colossal mistake'." The Blaze. N.p., 26 Jun 2012. Web. 23 Oct 2012.
[7] Bouchard, Joseph. "Regionalization: An insider's view." Proceedings Magazine. Oct. 2001: 83-88. Print.
[8] Ibid.
[9] Gilley, Ann. The Manager as Change Agent. Westport, CT: Praeger Publishers, 2005. 4-5.
[10] Layard, Richard. "No change for change's sake." The Guardian. 13 Jul 2007: Web. 24 Oct. 2012.
[11] De Jager, Peter. "Resistance to Change: A New View of an Old Problem." The Futurist. May-June (2001): 24-27. Print.
Commanding Officers and Change
Any change to an organization can be disconcerting, but when new leaders come in it can be particularly unsettling.[1] Many times it seems that whenever a new leader comes into an organization, they want to make changes. Whether we like it or not, it is human nature that some new
Jeanne M. Mc Donnell Articles
The world is becoming a smaller place. Many businesses, in order to thrive, must enter the global marketplace and become global organizations. As a result, the people in these organizations will cross cultures and encounter all the complications that entails. By providing insight into communicating effectively with people from other cultures, this article will be a help to leaders of emerging global organizations and their people in avoiding culture clashes.
Key to Success – Mindfulness
To communicate effectively, we must be thoughtful and look closely at the unique attributes, attitudes and behaviors of people before making predictions about them. In other words, we must listen and understand from where the other person is coming.
Many of our communications are habitual as we hardly pay attention to our communication behavior. However, when we face a new situation, such as a cross cultural encounter, we seek clues to guide our behavior. As we become comfortable in the new situation, we revert back to more habitual communications, and are no longer mindful of the other. We often categorize people with whom we communicate based upon physical and cultural characteristics, or their attitudes and beliefs. The problem with categorizing is that it creates blinders in us that prevent us from truly hearing and knowing the people with whom we are communicating.
To improve the effectiveness of our communications with all people, in particular, people of other cultures, we need to be aware of how we communicate – we must be mindful. Awareness of our communications and the related competence can be described as a four-step process: 1. unconscious incompetence – we misinterpret others’ communication behavior but are not aware of it; 2. conscious incompetence – we are aware that we misinterpret others’ communication behavior but choose not to do anything to change; 3. conscious competence – we are aware of what we think about communication behavior and modify our behavior to make the communications more effective - we become mindful of our communication behaviors; and 3. unconscious competence – we have practiced the skills of effective communication and it becomes second nature to us.
Cultural Considerations in Communications
Low and High Context Cultures
Some cultures are low context and some are high. This refers to the communication process. A high-context communication process is where most of the information being communicated is in the physical context or in the person and not in the message. A low-context communication process is where the information being conveyed is in the communications – clear and direct. The United States is a low-context culture, where communications are direct and complete. We have sayings such as “get to the point” or “say what you mean” that clearly demonstrate the low-context. On the other hand, Japan, China and Korea are high-context cultures where people make a greater distinction between insiders and outsiders and where the individual communicating expects the hearer to know what is bothering him without being specific. There are advantages to high context cultures in that people raised in high-context systems expect more of others than do the participants in low-context systems. For us low-context communicators, we want things clear and out on the table, and we get annoyed by communications done in an indirect fashion. The point here (and I will get to the point for us low context people) is that it is important to understand the form of communications that predominates in a culture in order to correctly interpret and understand the behavior of those with whom we are communicating.
Monochronic and Polychronic Cultures
A monochromic culture is one where people have involvement in one event at a time. A polychronic culture is one where people are involved in two or more events at the same time. In extremely monochronic cultures, people focus on a single task or project and see anything outside of the task or project as an interruption. Conversely, in more polychronic cultures, people have involvement in several activities, moving back and forth between them easily. In a polychronic culture, an unexpected customer dropping in would be considered part of the normal flow of tasks and not considered an interruption. In Arab nations, it is common for a leader to have several people in his office discussing and working on separate and unrelated tasks. For us monochronic Americans, we have our agendas and work through each item, one at a time. It would be a large distraction to be in an office where we have business to discuss with someone and there are five other people transacting different business, and all happening at the same time. Again, the point here is that it is important to understand the predominate mode of operation in the culture in order to correctly interpret and understand the behavior of those with whom we are communicating, so we can adjust ourselves.
Most Needed – Organizational Glue and An Environment of Trust
Edward Hall says that culture is communications and communications is culture. Whether a husband-wife relationship, a friendship or in an organization, success is dependent in large part by the effectiveness of communications. As can be seen above, adding a cross cultural dimension makes effective communications more challenging. What can leaders do to encourage effective communications? First, they can make sure that their organization has in place a core ideology which brings its people together – the glue that holds its people together. Jim Collins and Jerry Porras in their book, “Built to Last,”, define the core ideology as “that which provides the bonding glue that holds an organization together as it grows, decentralizes, diversifies, expands globally and attains diversity.” The core ideology is made up of two things: core purpose and core values. The core purpose is the fundamental reason for being – the importance people attach to the organization’s work. It is the organization’s identity. Core values are those essential and enduring tenants that have intrinsic value for and are important to the people inside the organization. The core ideology holds the organization’s people together, like glue, no matter from what culture they are, by unifying people toward the achievement of the organization’s purpose.
A second thing leaders can do is to create an environment of trust. Trust is the first and foremost leadership attribute, as determined in the GLOBE Study of 17,000 people in 62 countries. Trust comes from being in relationship, where people see us in action and see that we are not in this leadership thing for ourselves, but that we are pursuing a higher purpose. It is determined by the leader’s communicative and supportive behaviors, as the amount of information received about the job and the organization helps build trust in top management and direct supervisors. Trust takes a long time to build, and it can be lost in a moment by one significant and selfish act. People watch leaders. People are looking for leaders who do what they say they will do – this is integrity. They look for leaders who do the right thing at the right time for the right reason, as stated by . Bruce Winston in his book, “Be a Leader, for God’s Sake.”
Trust theory has established that leader behavior has a great deal to do with creating a culture of trust. It has also established the importance of trust in organizational effectiveness. An important role of the organization’s leaders is the establishment of relationships characterized by confidence, trust and reliance. As determined by Jeffrey Cufaude in his 1999 article entitled “Creating organizational trust”, the following factors are associated with a culture of trust in an organization: the depth and quality of personal relationships; clarity of roles and responsibilities; frequency, timeliness and forthrightness of communications; competence to get the job done; clarity of shared purpose (core ideology); direction and vision; and honoring promises and commitments.
Conclusion
Edward Hall concluded that his many years of study convinced him that the real job is not understanding the culture of another, but that of your own. Culture has a huge impact on how we live our lives. If we are to relate effectively with people from other cultures, then we must know how our culture impacts us. One of the most effective ways to learn about ourselves is to take seriously the cultures of others. By doing this, it forces us to pay attention to the details of our lives and what differentiates us from others. It gives us a sense of vitality and awareness. It keeps us continually learning and growing as people. Effective communications results when we walk in the shoes of another. This means making ourselves vulnerable with other people, something people are more willing to do when they work in a culture of trust.
About the author:
Paul Dumais is Director of Asset Management and Investment Planning at Iberdrola USA, a family of electric and gas utilities serving customers in New England and in the State of New York. He is second year student in the Doctorate of Strategic Leadership Program in the School of Global Leadership and Entrepreneurship at Regent University. Mr. Dumais holds an MBA from the University of Southern Maine. He lives with his wife Kathleen in Webster, New York and may be reached for comment at paul.dumais@iberdrolausa.com
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Effective Cross Cultural Communications – The Leader’s Role
The world is becoming a smaller place. Many businesses, in order to thrive, must enter the global marketplace and become global organizations. As a result, the people in these organizations will cross cultures and encounter all the complications that entails. By providing insight into communicating effectively with people from other cultures, this article will be a help to leaders of emerging
Paul Dumais Articles
As women progressively enter leadership roles and management positions in organizations that traditionally used to be held by men, many pose questions about leadership styles and gender.
The Bureau of Labor Statistics shows that nearly one of four chief executives and one out of twenty top-management positions in Fortune 500 corporations, are women. These statistics are only slightly higher than 20 years ago. (When the Boss is a Woman, 2008)
This statistic draws a question: what is the difference between a man and woman’s leadership style? A few of the most important and valuable leadership traits are: honesty, intelligence, work ethic, decisiveness, ambition, compassion, and creativeness. Is it possible that one could posses more of one trait depending solely on gender?
After history made its own mark on our present, women are no longer loved and valued for just being feminine. The modern-day female has to work as hard as males to deserve any type of respect or appreciation, but at the same time motherhood responsibilities stayed the same. Maybe those are the reasons why it is so difficult for women to make it all the way up political or corporate leadership ladders? Leaders must be tough enough to make difficult, bottom-line decisions that serve the overall needs of the organization.
Biologically females are more sensitive, emotional, and self-critical than men. Can the biological and psychological traits of women make a negative effect on their leadership style? Do women suffer from a lack of authority? Does a society have a cliché that women can’t be tough and fearless?
Women in Leadership and Communication Styles
The study of language and gender provides additional perspective on women’s leadership gaps. Robin Lakoff’s article titledWomen in Power from the New England Journal of Public Policy states: “Women have a different way of speaking from men. Women’s language is rife with such devices as mitigators (sort of, I think) and inessential qualities (really happy, so beautiful)”.
According to the American Psychological Association, a woman’s leadership style is more like mentoring and coaching, while a man’s style is centered around command and control. As a result, women are more likely to be transformational leaders, helping employees develop their skills and talents, motivating them, and coaching to be more creative. This approach can be very effective in today’s world, when costumer service becomes one of the most profitable types of business. At the same time, this kind of leadership style might not be very beneficial in traditional male settings such as military or organized sports.
Studies made by Alice Eagly in an article titled “The Leadership Styles of Women and Men” in Journal of Social Issues show that the difference between men and women leadership styles is small but significant. “Women exceeded men on three transformational scales: the attributes version of idealized influence, inspirational motivation, and individualized consideration. These findings suggest that female managers, more than male managers, manifest attributes that motivate their followers to feel respect and pride because of their association with them, showed optimism and excitement about future goals, and attempted to develop and mentor followers and attend to their individual needs. Women also exceeded men on the transactional scale of contingent reward. This finding suggests that female managers, more than male managers, give their followers reward for good performance.”
In contrast men exceeded women in transactional scales of active management by expectations and passive management by expectations. “These findings suggest that male managers, more than female managers, paid attention to their followers’ problems and mistakes, waited before problems became severe before attempting to solve them, and were absent and uninvolved at critical times.”
According to the Pew Research Center Social and Demographic surveys, women are more honest, compassionate, outgoing, and creative; all important traits those are a few of the most of effective leaders. So why are most of the leaders in modern America men? In one survey, the public cites gender discrimination, resistance to change, and of course “old-boys club” as the main reasons why women have less opportunities and more challenges to make their way up in organizations. Some of the respondents also mention women’s family responsibilities and their shortage of experience as detriments to a successful career. In the mean time the same research shows that 69 percent of respondents say that men and women are equally good leaders.
Alice Eagly, a Professor of Psychology at Northwestern University and let devotee of gender studies states:
“Even though the research found some differences in management style…the sex differences are small because the leader role itself carries a lot of weight in determining people's behavior. Women are in some senses better leaders than men but suffer the disadvantage of leadership roles having a masculine image, especially in some settings and at higher levels. Stripping organizational leadership of its masculine aura would allow psychologists to get a clearer picture of any true differences between men and women.”
As an answer to my question whether there is a difference between men and women’s leadership style is yes. Women leadership styles can be more effective and productive in today’s less hierarchical organizations, but in the mean time can destroy the traditional male setting in companies. A women’s psychological frame of mind can make them look less powerful than men; but in the meantime dismissing any candidate on the basis of gender not only denies opportunity to talented individuals but also can decrease the amount of genuine leaders in an organization.
References:
Bunker, K. A. (2005, September/October). A Question of Leadership. LiA, 25, 14.
Eagly, A., & Johannesen-Schmidt, M. (2001, December). The Leadership Styles of Women and Men. Journal of Social Issues, 57(4), 781. Retrieved June 9, 2009, from EBSCO MegaFILE database.
Laff, M. (2007, March). THE INVISIBLE WALL. T+D, 61(3), 32-38. Retrieved June 9, 2009, from EBSCO MegaFILE database.
McKenna, M. (2007, Special Issue: Women). Women in Power. New England Journal of Public Policy, 22(1/2), 7-16. Retrieved June 9, 2009, from EBSCO MegaFILE database.
When the Boss is a Women. (2006, March 22). APA Online. Retrieved May 29, 2009, from American Psychological Association Web site: http://Psycologymatters.org/womanboss.html
Men or Women: Who's Better Leader. (2008, August 25). PewResearch center publications. Retrieved May 29, 2009, from PewResearch Center Web site: http://pewresearch.org/pubs/932/men-or-women-whos-the-better-leader
About the author:
This article was written by Yulia Vinnytska. She is a Rasmussen College - Eagan, MN business degree student in her senior year.
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Women in Power: Leadership Differences by Gender
As women progressively enter leadership roles and management positions in organizations that traditionally used to be held by men, many pose questions about leadership styles and gender. The Bureau of Labor Statistics shows that nearly one of four chief executives and one out of twenty top-management positions in Fortune 500 corporations, are women. These stati
Yulia Vinnytska ArticlesEliciting excellence in others is the essence of leadership, and one of the most effective means of eliciting excellence is to instill a sense of pride in those around us.
Instilling pride has a myriad of benefits - quality of work and workmanship improves, creativity and innovation increases, collaboration is facilitated more easily, and people are willing to "go the extra mile" to do their best. A team or department instilled with a sense of pride will excel simply to prove to others that things can be accomplished that are otherwise thought impossible.
Let me illustrate the power of professional pride with two remarkable leadership stories. The first story has to do with the achievement of casting the V-8 automobile engine as a single block. Everyone acknowledged that it couldn't be done. But Henry Ford was determined, had assembled a great team of engineers, and had instilled a sense of pride in his team. They worked for six full months with no success. Then they continued to work for another six months with no success. But Ford's determination and his team's sense of pride prevailed. Over the next months they devised a means of casting a V-8 engine as one block, an innovation that revolutionized the auto industry.
The second leadership story was reported in the magazine Fast Company in August, 2003. Mortgage lender Fannie Mae asked more than 550 employees to bring down, move, and start up more than 300 business applications. They had to unplug, wrap, and box 577 computer servers, lay more than 1.8 million feet of copper cable and 35 miles of fiber. Department employees were asked to do their "day jobs" all week and then throw themselves into this new task over 13 consecutive weekends, pulling all-nighters on Friday evenings -- without even the promise of extra pay.
They did it flawlessly, without a single interruption to the company's business. The leader of the initiative inspired them, fed them, and instilled a great sense of pride in them. She served about 1,600 pounds of chicken wings to her crews for midnight snacking, Friday-night themed dinners, ranging from New England clambakes to down-home southern cooking, and full-blown Saturday morning breakfasts with pancakes, eggs, bacon, and sausage.
The leader who spearheaded this task is one of those relatively rare inspirational leaders who is able to get people to do extraordinary things. She is a pride builder: a leader who instills self-esteem in workers and builds unflagging support for remarkably tough assignments through her leadership. Drawing the very best out of people is accomplished by making the emotional bond every bit as important as the monetary one.
So just how do we go about instilling pride in people? As always, I suggest using our own experiences as our best example. In thinking back over the things you've done in your life, what kinds of accomplishments caused you to feel proud?
Here is a sampling of the kinds of situations and accomplishments that may have caused you to feel proud:
* Being part of a winning team
* Accomplishing the unlikely
* Being better than the competition
* Doing something successfully for the first time
* Accomplishing something difficult
Having reflected on the kinds of situations and achievements that create a sense of pride in people, let's examine how our leadership can be used to create those opportunities within our organization. The two most impactful means lie with establishing an appropriate culture and effectively developing people.
Creating a strong, positive organizational culture will attract and retain the right people - people who will be loyal, who will take pride in their work, and who will put forth their best. This culture may be one of success, of excellence, of innovation, of service, or of achievement.
How does one go about establishing a culture? It starts with deciding which values you want the organization to be known for. Don't think of this so much as some written "Mission Statement", but rather a pervasive atmosphere that takes hold. It will define the organization. When someone is considered for employment, they "get" what the culture is. When decisions are made, the culture is used as a yardstick. When promotions are run, when work is evaluated, and when marketing collateral is created, they each reflect the culture. This culture will permeate the organization, and people will either identify with it or will move on to other opportunities. The consequence of identifying with this culture - this "thing" that sets them apart from everyone else - will instill a sense of pride and a sort of esprit de corps.
The result, of course, is that an organization filled with people proud of the work they do and the company they work for will put forth their best.
The other means of instilling pride and thereby eliciting excellence lies in how we go about developing people. By constructively helping people stretch beyond their current abilities, knowledge, and/or level of self-confidence, we help them become more valuable to the organization and to themselves. We create the opportunity to allow them to learn new skills they never had, to achieve things they never felt they could, and to feel a renewed sense of accomplishment. Not only does properly developing people achieve all that, but by our very belief and trust in them, it causes them to become more loyal, more responsive, and more willing to accept additional challenges. In short, our efforts cause a sense of pride to blossom in the individual, which in turn, translates into excellence of effort.
In conclusion, creating a sense of pride within the people in your organization and within the organization itself will ultimately elicit excellence. The ways in which this gets accomplished are through establishing a culture of excellence and through taking advantage of every opportunity to develop people. Incorporating these two strategies into your leadership style will yield excellent results and establish you as an effective leader.
About the author:
Michael Beck is a Business Strategist and Executive Coach. For more articles on leadership, personal effectiveness and personal productivity, please visit www.michaeljbeck.com.
Instilling Pride - A Key to Eliciting Excellence
Eliciting excellence in others is the essence of leadership, and one of the most effective means of eliciting excellence is to instill a sense of pride in those around us. Instilling pride has a myriad of benefits - quality of work and workmanship improves, creativity and innovation increases, collaboration is facilitated more easily, and people are willing to
Michael Beck Articles
We've all been there. You walk into a bank, restaurant, or store and suddenly feel it, that vague sensation that all is not well. It drips from the ceilings and sits in puddles on the floor. The employees are lost in thought, unable to decide whether they'd rather be somewhere else or stay and kill each other. And you're the lucky one bathing in all the poison they can ladle up. Yeesh.
I hope you've experienced the other side, too. You walk in the door and are gob smacked by a sense of well-being. This isn't just a place where people work, it's a place that WORKS. The employees want to be there and they want YOU to be there. You feel your brow relax, and the corners of your mouth head ever-so-slightly north. You don't wanna leave.
So which of these do YOU work in?
Now, which of these environments do you think YOUR employees rather work in?
So you're wondering if that six-headed, chain-smoking, flatulent monster that's been "hiding" in the supply closet is the Beast we're talking about here.
Here Are 9 Symptoms of a Dysfunctional Workplace:
1. People say one thing and mean another
2. People give lip service to new ideas, only to undercut them in private
3. Defensiveness
4. Saying you'll do something and then not doing it
5. Chaos
6. Deflection of feedback and blame
7. People pretending they "missed the memo on that one"
8 Refusal to deal with conflict
9. Gossip and backstabbing
When you think of a dysfunctional organization, you might picture a lot of screaming and yelling. But take a close look at this list. There's very little that has to do with raised voices, and the only mention of "conflict" is the failure to deal with it directly.
You will have conflicts in the workplace. The key is to address it in a healthy and productive way. Yelling at someone isn't the best way to communicate displeasure, but it's a heck of a lot better than whispering behind that person's back, which gets us into the excruciating, crazy-making world of the passive-aggressive.
If I had to nominate just one of thing from the list above as the most destructive symptom of the dysfunctional workplace, there's no contest. It's GOSSIP. A workplace full of whispered gossip is as painful and maddening as a buzzing mosquito at bedtime. It is destructive to the soul of your workplace and the souls of your people who never feel safe and always wonder who is talking behind their backs.
When people gossip about others, you may as well have them bring baseball bats and beat each other. At least that will heal. If a happy and functional workplace is your goal, there are few more productive places to put your energy than the absolute elimination of gossip.
How to End Gossip & Create a Happy Workplace Environment Where People Actually Want to Work
Step one is to recognize that gossip is an attempt at communication—seriously screwed up communication, sure, but communication nonetheless. You can't eliminate the behavior without providing something to replace it—namely a good and healthy way of communicating.
All Jack had to do was to go to Tom and say, “Dude, when you are late with that analysis, I end up on my knees to my boss because then my report is late. Please promise me you'll get that to me on time from now on.” Reasonable. Direct. Easy.
If Jack came to you with gossip, simply say, “Gee, it sounds like you need to talk to Tom directly so you can work this out.” Lather, rinse and repeat until the person wakes up!
Once you establish a zero-tolerance policy for talking behind another person's back, give your employees permission to address conflict head-on, out loud, courageously and honestly. Create a trusting and open environment and watch the dysfunctions in your workplace ebb away.
The Next Step to Ending Workplace Dysfunctions: Build a Shared Vision
Now you've recognized the symptoms and diagnosed the disease. Time for the cure.
Most workplace dysfunctions amount to employees shooting their energy at each other because there's nothing else to aim for. What's needed is a single, shared vision.
Everyone wants to be a part of something bigger than themselves. Everyone wants to feel productive and be happy. Give yourself and your team members a clear and positive picture of where you want to go as a group. Most of them will jump at the chance to be a part of it. When people align around a vision of great service, pettiness and dysfunctional workplace behaviors fall away and people become who they need to be to make it happen.
Will there still be those who stubbornly hold on to their dysfunctions? I guarantee it. And for the sake of the rest of you, gently but firmly encourage those folks to find and follow their bliss elsewhere.
Are you ready to do what it takes to end the dysfunctions and create a can-do culture in your workplace?
About the author:
Roxanne Emmerich is renowned for her ability to transform the "ho-hum" attitudes of leaders, executives, business owners and entrepreneurs just like you into massive results-oriented "bring-it-on" attitudes. To discover how you can get motivated and love your job again, check out her new book – Thank God it's Monday.
at: http://www.thankgoditsmonday.com
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How to Turn the Dysfunctional Workplace into an Environment Where People Actually Want to Work
We've all been there. You walk into a bank, restaurant, or store and suddenly feel it, that vague sensation that all is not well. It drips from the ceilings and sits in puddles on the floor. The employees are lost in thought, unable to decide whether they'd rather be somewhere else or stay and kill each other. And you're the lucky one bathing in all the poison they can ladle up.
Roxanne Emmerich ArticlesFor management writer Peter Drucker, leadership is having followers who "do the right thing". For political historian James MacGregor Burns, leadership is a "calling". For US president Abraham Lincoln, leadership is appealing to the "better angels of our nature". Leadership is also a matter of making a difference. It entails changing a failed strategy or revamping a languishing organisation. It requires us to make an active choice among many plausible alternatives, and it depends on bringing others along, on mobilising them to get the job done.
Leadership is at its best when the vision is strategic, the voice persuasive and the results tangible.
In the study of leadership, an exact definition is not essential; but guiding concepts are needed. The concepts should be general enough to apply to many situations, but specific enough to have tangible implications for what we do. Four frameworks are particularly valuable for company leadership. Their focus is on the individual capacities that have the greatest impact in the broadest circumstances.
The three-part story
Leaders such as Martin Luther King, Margaret Thatcher, Pope John XXIII, Eleanor Roosevelt, Alfred Sloan and Nelson Mandela had an immense affect on society. Our experience in the present century will long reflect what they achieved in the past century. What is the common thread that explains their legacy?
For academic Howard Gardner, the answer lies in their consistent use of a three-part account. Whether with a few supporters or in front of a nation, great leaders consistently offer their vision of both what should be and how it should be achieved. Moreover, they always include a third element: all honour to the people who will build that future. Nelson Mandela, for instance, demonstrated this kind of leadership by declaring that the people of South Africa would create a multi-racial, democratic nation; they would do so through the peaceful transformation of South Africa; and both the black and white people of South Africa would get them there.
The teachable point of view
During nearly two decades at the helm of General Electric, Jack Welch has built one of the leading producers of everything from toaster ovens and jet engines to television programmes and financial services. He transformed a company worth Dollars 12bn in 1981 to one valued at Dollars 560bn today.
When asked to reveal the secret of his success, Welch says it is certainly not knowing which alloys to use in engines nor which shows to broadcast on Mondays. It is, rather, knowing how to pick the right leaders for making those products and then ensuring that the chosen ones master their growing responsibilities and changing markets. And for this, argues academic Noel Tichy, you must have a "teachable point of view", a message that defines what you want the company to achieve and how it will do so, and both must be conveyed in a form that others can readily learn and teach in turn.
The other intellect
Many managers will have known brilliant colleagues who had every answer but no respect. Cognitive intelligence is a prerequisite for most responsible positions, whether a Nasa flight director or an investment bank manager. What distinguishes those who move up to those positions is a capacity that writer Daniel Goleman has called emotional intelligence. It amounts to the following: if you are self-aware and self-regulating, empathetic and compassionate, and skilled at bringing out the best in people around you, you will hear what you need to know and inspire what they need to do.
The 70 percent solution
Some institutions are notorious for deplorable leadership; others are legendary for their excellence at the top. The US Marine Corps is renowned for its leadership abilities and offers insights into what is essential in business. The Marine Corps prepares is commanders to:
* seek a "70-per-cent" solution rather than a 100-per-cent consensus;
* avoid indecisiveness, a fatal flaw that is worse than no decision;
* clearly explain a decision's objectives and then allow subordinates to work out the details;
* tolerate and even encourage mistakes when they generate better performance next time;
* prepare everybody to lead, including those in the front line.
Business writer David Freedman and former McKinsey consultantsJon Katzenbach and Jason Santamaria argue that although companies march to different drummers, their leaders will do well to adapt the best of what the Marines have already discovered.
Leadership changes
Without John F. Kennedy's persuasively articulated vision, human beings would not have walked on the moon in 1969. A powerful vision is a precondition for leading a company or country at any time. It is a persuasive picture of where you want to go, how you want to get there and why anybody should follow.
Herb Kelleher formed Southwest Airlines in 1971 to make flying affordable and the company profitable, and that vision has guided the company ever since. The airline still has some of the lowest ticket rates and highest profit rates in the business, reporting a net income of Dollars 474m in 1999 on revenue of Dollars 4.7bn.
Not only should chief executives articulate a strong vision, but they must do so in the face of new pressures: intensified competition and less time in which to achieve goals. Before AT&T's deregulation in 1984, for example, the chief executive was virtually assured of last year's earnings plus six per cent in the following year. The current chief executive, Michael Armstrong, is not even assured of his job next year. Professional investors and stock analysts are turning up the heat and the internet is requiring rapid-fire action. Wall Street and the City expect people at the top to understand where the market is going, pick a strategy for succeeding in it, and rally a reluctant workforce to master it. Michael Armstrong has to reduce costs and create innovation, but money managers and stock analysts also expect him to divine and shape his future better and faster than anybody else in business.
Vision and strategy are therefore essential, but they have been joined by new critical capabilities:
Leading out: As companies increasingly outsource services, use joint ventures and construct strategic alliances, they require managers who can lead out, not just down. In other words, the skill of sending work downward to subordinates is being supplemented by a talent for arranging work with partners. Such lateral leadership is essential for achieving results when you have no authority to guarantee them. And managers are requiring more of that every year: recent surveys of managers report annual outsourcing expenditures growing by 15 per cent or more.
Consider a senior US manager in a telecommunications company who was responsible for developing outsourcing contracts worth Dollars 1bn for information services. Company executives told him that cutting service costs and reducing management distraction were the purpose and left him to identify which services could be outsourced. He then had to contract the right outside partners to provide the services and convince sceptical internal managers that the deal would deliver what they wanted.
Lateral leadership requires strategic thinking to understand when and how to collaborate for competitive advantage; deal-making to secure the right arrangements with outside companies and ensure they provide quality service; partnership governing to oversee and develop the collaborative contract; and change management to spearhead new ways of doing business despite internal resistance.
Leading up: As companies have decentralised authority, they have put a premium on a manager's capacity to muster support from above as well as below. Managers must be able to lead their own bosses. If superiors lack data, managers should ensure they receives what's needed.
Consider a brokerage manager who could see the potential of the internet, but whose boss and board remained sceptical. He laboured to persuade them that online trading would come to dominate the trading market, even though it meant cannibalising their existing franchise and incurring momentary losses. He prevailed, and his company became one of the industry's largest.
Upward leadership depends upon followers who are ready to speak out, solve problems and fill the breach. But it must also be executed with subtlety and verve. If done in an unsubtle way, it may prove little more than a career-shortening move for those who try it. Yet the middle manager who fails to handle things firmly may never be noticed by the very senior managers who are most in need of help.
Moving fast: The widespread adoption of the web has increased the availability of information to buyers and sellers and reduced the costs of transactions between them. Whether building a new internet company or an online capacity in an established enterprise, acting decisively can be essential in quickly changing markets. So too is an ability to revamp the business model and redeploy assets to take advantage of competitive changes before others do.
Consider eBay, the world's largest online auction site. It was the first mover in its market, and when Amazon.com and others subsequently began competing in the auction market, chief executive Meg Whitman incorporated some of their features - such as password retrieval and fraud insurance - on eBay's website. She also added new features, such a way for buyers to look for items in their own city and to be notified when an item they desired became available for bid. EBay today has attracted 16m registered users and holds 90 per cent of the online auction market. Whitman's swift actions helped create a market valuation of Dollars 14bn.
How to build leadership
Some managers have a head start in acquiring leadership capacities, but everyone can improve. It is a learned capacity, albeit one that for many proves very difficult to master.
A first step for building leadership is to identify those whose leadership skills will need to be developed during the years ahead. Senior executives may decide it is only the managers of major operations who should be included, but they may conclude instead that it should be virtually everybody with responsibility. Middle managers will probably want to involve anyone reporting to them.
Managers can begin by engaging those closest to them in a leadership debate, and asking them to do the same with their associates. They can discuss their moments of both success and setback; ask them to synthesise lessons from their own leadership experiences; provide them with personal coaching and individual mentoring; and change the business culture so they can make decisions without acute fear of failure.
An explicit leadership development programme may also help. Abbott Laboratories, a Dollars 13bn revenue US healthcare manufacturer with 57,000 employees, brings groups of 35 high-performing, high-potential directors and vice presidents together for three weeks of leadership development over nine months. Participants examine the leader's role and responsibilities at Abbott, they consider alternative leadership approaches and they receive feedback on their own leadership style and impact.
DuPont, with revenue of Dollars 27bn and 94,000 employees, has created its own "knowledge intensity university", a set of programmes for training managers in how to identify expansion strategies, create a culture of urgency and allocate resources to encourage rapid growth.
One programme for top executives of product divisions and global businesses is designed to help them identify the best methods for bolstering business. A second programme for top management teams helps them specify, test and implement the best "growth engines" for business. Both programmes include week-long learning events with an intensive focus on strategic alliances, e-commerce and change leadership.
Ford Motor Company has annual sales of Dollars 162bn and employs 365,000 people. To accelerate the formation of its future leaders, it runs a "new business leader" programme for 2,000 managers every year. Participant teams identify ideas that could help transform the company's way of doing business, design a course of action for implementing the best proposals and develop a "teachable point of view" for advocating them.
Instilling leadership
One of the most effective ways of instilling leadership in such programmes is to examine what other leaders have done in times of crisis. By looking at others' experiences, managers can better anticipate what they should do when faced with leadership challenges. It teaches strategic thinking and how to act decisively.
It can be particularly powerful to walk historic battlefields or recall critical decisions. Jon Krakauer's Into Thin Air, for example, describes how two climbing groups, simultaneously nearing the summit of Everest, were hit by a violent storm. It is useful to ask what went right - and why so many things went so terribly wrong - for the leaders of the two teams as they desperately sought safety.
Eight climbers (including both team leaders) never found shelter. In asking how their decisions might have gone differently, how their leadership mattered, and what we might do to reach our own summits more safely, we can deepen our own commitment to preparing ahead and instilling responsibility for when it is really needed.
The British explorer Ernest Shackleton's journey to the Antarctic presents another useful illustration of leadership in a crisis. Shackleton set out in December 1914 with a team of 28. His ship became trapped in ice and although it appeared that everyone was doomed, Shackleton's exceptional perseverance, ingenuity and leadership led them all to be rescued 21 months later. In Leading at the Edge, Dennis Perkins suggests several enduring lessons to be taken from Shackleton's saga:
* Keep sight of the ultimate goal but focus on interim objectives. Shackleton was driven by the safety and survival of his men. When morale plummeted at one point, Shackleton organised a trek to cross 314 miles of ice floe to an old food cache. The trek failed, but the collective endeavour restored the crew's life-sustaining spirits.
* Engender optimism. As a way of maintaining morale, Shackleton openly planned the team's next expedition - to Alaska.
* Minimise your perquisites. Ten of the 28 castaways were forced to use inadequate sleeping bags after the ship sank. Shackleton assigned these bags by lottery, except for one that he assigned to himself.
* Risk nothing needlessly, bet everything when essential. When Shackleton's marooned crew finally reached an inhospitable island at the edge of the Antarctic, they stood on land for the first time in 497 days. Yet the island offered no respite. The nearest help, South Georgia Island, still lay 800 miles across one of the most daunting oceans in the world. With few navigational aids, Shackleton set out with five others in a 22-foot craft. Eighteen days later, in one of the greatest feats of steerage and survival ever, he landed their tiny boat on South Georgia. L
Comments to: editor@leadingtoday.org
About the author:
Michael Useem is professor of management and director of the Center for Leadership and Change at the Wharton School, University of Pennsylvania.
He is the recipient of the Helen Kardon Moss Anvil Award for Teaching Excellence in the Graduate Division, 1992; Graduate Division Award for excellence in teaching, 1992-95, 1998; and the Miller-Sherrerd MBA Core Teaching Award, 1993-99. He has served as consulting editor for Leadership Quarterly, 1992-98; corresponding editor for Theory and Society from 1981 to the present; on the advisory board of Liberal Education (Journal of the Association of American Universities and Colleges) from 1990 to 1998; and on the editorial Board, IRQ: A Quarterly Journal of Investor Relations and Corporate Value, 1997-present.
Professor Useem also serves as a consultant for companies such as Astra/Merck; Bell Atlantic Corporation; CARE; National Policy Association; National Research Council; United Nations; World Education, and many other organizations. His research areas include organizations and management; leadership and governance; corporate change and restructuring; institutional investors; company social and political programs; education and employment; and the organization of development programs. Current projects include work on company leadership in a globalizing equity market; leading organizational change and restructuring; and the lessons of leadership during periods of challenge, stress, and uncertainty.
Representative publications include "The Leadership Moment: Nine True Stories of Triumph and Disaster and Their Lessons for Us All," "Investor Capitalism: How Money Managers are Changing the Face of Corporate America," and "Executive Defense: Shareholder Power and Corporate Reorganization."
Further reading…
* Freedman, D.H. (2000) Corps Business, New York: HarperBusiness.
* Gardner, H. (1995) Leading Minds: An Anatomy of Leadership, New York: Basic Books.
* Goleman, D.P. (1997) Emotional Intelligence, New York: Bantam.
* Gardner, J. (1993) On Leadership, New York: Free Press.
* Katzenbach, J.R. and Santamaria, J.A. (1999) "Firing Up the Front Line", Harvard Business Review, May-June.
* Krakauer, J. (1997) Into Thin Air, New York: Villard/Random House.
* Perkins, D.N.T., with Holtman, M.P., Kessler, P.R. and McCarty, C. (2000) Leading at the Edge, New York: American Management Association.
* Tichy, N.M. (1997) The Leadership Engine, New York: HarperBusiness.
* Useem, M. (1998) The Leadership Moment, New York: Times Books/Random House.
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