Leadership Styles

I remember my first project as a newly promoted project manager. While I had received academic training in business administration and economics, I had begun my career among the technical ranks. My promotion to project manager was largely due to my ability to code programs in CICS assembler, Cobol, and at the time the newly emerging programming languages called “4GLs”. What I soon found out was that technical roles do little to prepare a person to advance into a management level position. I was not yet aware of the leadership required interacting with a team. In many ways a technical person is even hindered from making such a transition.
There are stages that a person with a technical background will visit while transitioning into management. The first stop is typically project management, the natural progression for a person who has spent considerable time as a successful project team member. A successful experience in project management may eventually lead to the next stage of a senior staff management position such as a department head, divisional manager or even vice president. It is during the first stage, project management that a technical person begins to encounter the issues that arise when making the transition into management. How well one adapts and begins to demonstrate leadership will likely determine the pace at which they progress through management.
In my experience I have witnessed many people make the same transition that I made, moving from programmer, to analyst, to project manager (PM, as we call it), to department head. Some succeeded, but many if not most either failed or became average PMs. The ingrained habit of personally defining specifications, designing and implementing solutions, and solving technical problems becomes a hurdle to overcome during the transition to management. In short, it is difficult for a “hands on” person to suddenly find themselves “hands off” in a similar way that a new coach finds it difficult to stay off the field. Here are some tips to help a “propeller head” traverse the path to project management.
Jump ahead – define the objective
When I found myself a project manager for the first time I was shocked to find that I had no idea how to get started. I knew how to execute but had never planned, motivated, and driven a project as the PM. I knew how to enter information into a project plan but could not seem to get the project off the ground. What was being required of me were the essential qualities expected of a leader. Frustrated and struggling, I sought advice from a seasoned PM in my company. He advised me simply to, “jump ahead of them and they will follow you”. Good advice and still effective. How do you jump ahead? By defining the project in terms of the overall objectives and benefits to the team members as well as clearly spelling out the roles, responsibilities and expectations. My mentor immediately helped me prepare a meeting to define the project objectives and assignments. My seasoned PM was telling me I needed to create a vision!
An important consideration when establishing an objective is its level of difficulty and how it could contribute to the team member’s need for achievement. If the objective is perceived to be too easy, the team member is not motivated. If the objective is perceived to be unattainable, the team member is again not motivated. It is only when the objective is perceived to be both challenging and attainable that motivation of the team is achieved.
Before the team can begin the project, they must know exactly what they are expected to do. Clearly articulated objectives, team participation in goal setting and action planning, and objectives that are challenging but attainable are the keys to driving a project team forward and maximizing performance. Key steps required to jump ahead as an effective leader include:
1. Define the project objectives and clearly communicate how successfully completing the project will benefit the company and the team members.
2. Working with each team member, determine his or her project role, responsibilities, and objectives.
3. For each team member, develop an action plan to achieve project objectives and ask the team member for his or her commitment.
4. Offer your confidence and support to the team member and set up a follow up time for progress review.
Stay at a high level
One of the first tasks that I assigned to myself as a new PM was to code several programs that needed to be developed by the project team. I was intending to help the other team members by being “one of them”. Not to mention that I enjoyed programming. Big mistake. When the coach grabs a helmet and lines up on the field there is no one coaching, adjusting the game plan to adapt to on-going changes, planning new plays, making the decision whether to go for it on fourth down, etc. But the urge for a technical person to delve back into the details is great. It is essential that the PM stay at a high level and direct the project or the project will go undirected. Change management, issue management, navigating obstacles, and leveraging the team by coaching the members is essential to success as a leader. In addition, there is momentum produced by team members as they progress on a project, achieving each milestone to completion. This energy is sapped as the leader interferes with or micromanages areas in which other team members are responsible.
One way to stay at a high level is to prepare a “project notebook” at the outset of the project. The project notebook will keep the PM at a 30,000-foot view. The project notebook contains all project documents, status reports, Gantt charts, project plans, issue logs, change control forms, etc. Constantly and accurately maintaining this information will force the manager to stay at a high level while also adding to his or her efficiency. Many companies possess web based software running on their intranet that will serve the same function as a repository for all project related documents and greatly enhance the usefulness of the information.
Leverage the team
Effective managers always lead with a coaching style. They find the key to leveraging other people in order to get a project completed successfully. And that key is to identify and maintain the proper balance between supporting employees at appropriate times when they need support and not intruding on the force they generate by self-reliance and self-direction. Leaders with a technical background tend to want to direct others much like they directed themselves to achieve technical assignments. A technical person wants to “do it themselves”. Though unnatural at first, it will make management a great deal easier and will drive success more quickly if the technical person learns to leverage the team as contrasted in the following table.
Directing the team |
Leveraging the team |
Dictates |
Collaborates |
Directs/tells |
Develops/asks |
Reinforces Hierarchy |
Reinforces Networking |
Holds Back Information |
Shares Information |
Encourages Dependency |
Encourages Self-management |
Allows Less Autonomy |
Allows More Autonomy |
That first project that I had the opportunity to manage was a real learning experience about leadership. Having had primarily a technical background, I had not been prepared to let go and rely on others achieve success. Since then I have made it a practice to jump ahead immediately by defining the clear objectives, maintain a high level big-picture view, and leverage the talents and abilities of the team that I manage. In a nutshell, I have learned the value of providing a vision! And I haven’t coded a program in years.
Comments to: editor@leadingtoday.org
About the author:
Dave has over 17 years of experience in information technology, technology services and management. He has provided management and technical consulting to numerous Fortune 500 companies and is currently Senior Vice President of services for Computer Associates, International. He has a bachelor’s degree in Management Information Systems and Economics from Bowling Green State University and an MBA in systems management from Baldwin Wallace College.
Transitioning From Propeller-head to a Department-head
I remember my first project as a newly promoted project manager. While I had received academic training in business administration and economics, I had begun my career among the technical ranks. My promotion to project manager was largely due to my ability to code programs in CICS assembler, Cobol, and at the time the newly emerging programming languages called “4GLs”. What I soo
Dave Hooper Articles
Peter Senge, MIT professor and author of The Fifth Discipline, said:
“No one in the past 30 years has had a more profound impact on thinking about leadership than Robert Greenleaf.”
Robert Greenleaf, author of the classic series of essays on the theme “the servant as leader,” was a powerful advocate of mentoring. In The Power of Servant Leadership, edited by Larry Spears, Robert Greenleaf proposed that there are psychic rewards to be gained by oldsters who take the time and trouble to mentor the young to become servant-leaders.
He stated, “What could bring more satisfaction to oldsters than helping some of the young to become servant-leaders?” (page 54)
As an oldster himself at the time of his writing, he saw the need for a more caring society, but had little confidence that many of the leaders of his generation would actually meet the challenge. He was definitely not persuaded that much progress toward a caring society would “be initiated by those who are now established as leaders.” He stated that he did “not expect much” from his contemporaries. (page 53)
Robert Greenleaf saw that once an individual rose to a position of power and influence with a nonservant mindset, it would probably take a metanoia (a profound transformation or conversion) to change such a leader into a true servant-leader. He stated:
“For the older ones among us who are ‘in charge,’ nothing short of a ‘peak’ experience, like religious conversion…seems to have much chance of converting a confirmed nonservant into an affirmative servant.” (page 23)
Although many influential leaders consider themselves effective mentors and servant-leaders, the fruits often do not bear this out. Often the person who is energized and inspired to be an able mentor of the young is not a person of great formal power and influence. In fact, a very successful mentor is likely to be one who has not risen to the top within his or her organization, but has remained in a lower level position in order to have greater access to young people.
Superiors may consider these effective mentors as oddballs. This is because such persons may not want to conform to the organization’s culture and rise to a position of prominence. Many organizational cultures place little value on truly growing people and helping young people internalize a lifestyle of service. You can see this in academia, where senior faculty may pay lip service to mentoring junior faculty and students, but in reality there is a spirit of competition and a “scarcity mentality” driven by self-interest. Institutional rewards often go to those most driven by such self-interest, rather than recognizing and rewarding those who are highly effective mentors.
Able mentors often prefer to spend their time and energy preparing and inspiring the next generation to become effective mentors and servant-leaders. They see their mentees as those who will become the builders of more serving institutions in the future. These visionary mentors are often very talented at growing people. They are driven by a vision of the future. They believe that there is tremendous psychic reward in giving themselves to make a difference in the lives of others.
Robert Greenleaf provided this striking example in an address he made to a gathering of university students: (page 102– The Power of Servant Leadership)
“Thomas Jefferson had such a mentor in George Wythe, the Williamsburg lawyer under whom Jefferson apprenticed. Without the influence of George Wythe, there might not have been a Jefferson to write The Declaration of Independence or draft the statutes in Virginia that shaped the Constitution. He might have settled for the role of eccentric Virginia scholar. Find such a mentor if you can.”
Comments to: hbaker@leadingtoday.org
About the author:
Dr. Howard Baker is Director of Education for INSPIRE! Learning Systems. He holds a B.S. in Management from Samford University, a Master of Accounting (MAcc) from the University of Southern California and a Ph.D. in Information Systems from the University of Texas at Arlington. He has been a Certified Internal Auditor (CIA) since 1989. He is an adjunct professor in both Business Administration and Public Administration at the University of Texas at Tyler. Dr. Baker is a lifetime charter member of weLEAD and the founding editor of the weLEADInLearning web site’s E-Journal of Organizational Learning and Leadership located atwww.weleadinlearning.org. His weLEAD email address is hbaker@leadingtoday.org.
WeLEAD Editorial: Are the Most Effective Mentors Oddballs?
Peter Senge, MIT professor and author of The Fifth Discipline, said: “No one in the past 30 years has had a more profound impact on thinking about leadership than Robert Greenleaf.” Robert Greenleaf, author of the classic series of essays on the theme “the servant as leader,” was a powerful advocate of mentoring. In The Power of Servant Lead
By Dr. Howard Baker Articles Other
The Navy – it’s not just a job, it’s an adventure! Get technical training, see the world, earn educational benefits, and be part of the fight against global terrorism! These are just a few of the reasons people are motivated to join the Navy. The Navy experience varies from sailor to sailor causing some to leave the Navy after a few years and others to make it a career. After their duty station, the biggest influence on a sailor’s Navy experience is typically their leader and that person’s leadership style. Leadership styles in the Navy can be compared to a Clint Eastwood movie; The Good, the Bad, and the Ugly. Generally when a Sailor or Navy veteran is asked who their best leader was, it won’t take them much time to identify the good. Similarly, when ask who their worst Navy leader was, they can identify the bad almost immediately. Then there are those sailors who have experienced the ugly Navy leader. These are sailor’s who have survived bosses whose leadership styles are so toxic, the leader is often relieved from their position.
What leads to these people in authority to act the way they do, whether good, bad, or ugly? It has been suggested that a leaders inner motives, combined with their competencies, drives leadership style.[1] The leader chooses their leadership style to help them best achieve their motives. This article explores what motivates one subsection of the military, naval leaders, and how that motivation influences the specific leadership style or styles they use.
Honor, Courage, and Commitment
All sailors are required to know and expected to live the Navy’s Core Values of “Honor, Courage, and Commitment.” Honor requires truthfulness, honesty, integrity, respect for others, knowing right from wrong, and acting in an ethical manner. Courage is the personal and moral fortitude to do what is right whether facing anything from enemy fire to a temptation. Commitment means staying the course regarding the oath to ‘defend and protect,’ personal behavior, technical skills, and respect for others.[2] The core values give all sailors the fortitude to fulfill their duty to their followers and their country.
These core values were not arbitrarily arrived at. Being honest was rated the top characteristic of admired leaders in repeated studies. Even though the studies were conducted with non-military personnel, courage was also ranked high. These values drive commitment and without commitment, a leader’s credibility diminishes.[3]
Navy Leadership Training
The Navy has long recognized that leadership styles and skill levels have an impact on mission accomplishment, retention, and morale. For years, the Navy has had the Naval Leadership Continuum which provides career-long leadership training from E-4 to the flag officer level. The top three leaders of any Navy command are expected to attend leadership training at the commanding officer, executive officer, or command master chief level as appropriate. Navy leadership training is not only for senior leaders but is also targeted at far more junior personnel. Navy leadership training has such a good reputation Forbes magazine reported that many of the top corporations in the nation have studied it “…to see what they can learn and adapt from the Navy, to weave into their own cultures of leadership learning and development.”[4]
Sounds good, right? Despite the majority of Navy leaders who uphold the highest traditions of our nation, other Navy leaders continue to make headlines for leadership failures. Regrettably, these incidents greatly damage the leader’s career and normally reflect poorly on his or her family, service, and country. What motivates these leaders to stray from the sound leadership principles which they have been taught? And can their leadership style predict hidden motivations?
In reality, it is difficult to know what truly motivates an individual, but with most leaders there are indications of what motivates them. Going back to Clint Eastwood’s outline, let’s look at some well-known naval leaders, their leadership styles, and what may have motivated them.
The Good
While stationed on the Joint Staff in the Pentagon in the 1990s, I was fortunate enough to serve with two great naval leaders, General Peter Pace, USMC, and Admiral Vernon Clark, USN. At the time, they were both three-star flag officers and served in key positions on the staff. Both were strategic thinkers with stellar reputations as intelligent, honest, hard working, and selfless leaders who cared strongly not only for the mission but for their people. There was never a question that both men loved their country and were ready to do whatever needed to be done to get the mission accomplished. Their motivation was to serve not only their leaders and followers but their country and fellow countrymen.
Both of these gentlemen had similar leadership styles – a combination of servant leadership and transformational leadership. Servant leadership has been described as a style where the leader places others at the center instead of themselves and who view their task as serving others.[5] A transformational leadership style is evident when the leader dismisses using their position or rank to get something done and “…instead attempts to motivate and mobilize followers by persuading them to take ownership of their roles in a more grand mission that is shared by all members of the organization.”[6] There are some who would suggest these leadership styles are “touchy-feely” or not goal-oriented enough, but this is not the case. It should be noted that both these men were fiercely dedicated to the mission of national defense and their leadership style prompted others to emulate that dedication to the mission despite danger, family separation, low pay, and difficult living conditions. These two exemplary leaders each had 30+ years of service to their country. Through these years, there were countless examples of actions that personified the type of leader they were. An example from each helps to show their true colors.
Admiral Clark continued to excel after his tour on the Joint Staff and rose to become the Chief of Naval Operations (CNO), the Navy’s top position, in July 2000. A quick review of his CNO guidance to his leaders demonstrates his commitment to the mission and to his people.
Winning the Global War on Terrorism is our number one priority… Last year I told you I wanted every leader to be evaluated on two things, their commitment to the growth and development of their people and above all to mission accomplishment…I want each of you to understand that mission accomplishment means both warfighting effectiveness and resourcefulness. It has been said that great leaders do the right thing, and great managers do things right—we need to do both…People remain at the heart of all we do; they are capital assets in our Navy. We have invested heavily to do what is right for our people. As we look to the future, we will build on the impressive progress we have made in recruiting, assigning, and retaining our military and civilian professionals. "Growth and development" is our byline and I expect every leader to be deeply involved in developing their shipmates. Active leadership is making it happen today and will do so in 2003.[7]
Admiral Clark didn’t just talk the leadership talk – he walked the walk. In January 2002, he traveled half way around the world to reenlist sailors onboard the USS Theodore Roosevelt. His words following the ceremony demonstrated his commitment to his sailors, “I came out here to look you in the eye, and tell you something that I couldn't tell you if I just sent you a message. I came out here to look at you and tell you that the American people are so proud of what you're doing.”[8]
General Pace also was clear in what he thought was important – the sailors, soldiers, marines, and airmen that he led in the nation’s highest military position. In 2007, while serving as the Chairman, Joint Chiefs of Staff (CJCS), he was told that he would not be renominated for the CJCS position. Defense Secretary Robert M. Gates suggested to Pace that he voluntarily retire to reduce awkwardness with the Bush Administration. He refused. After a speech at the Joint Forces Staff College, he was asked why he did not voluntarily step down.[9]
“I said I could not do it for one very fundamental reason, and that is that ‘Pfc. Pace’ in Baghdad should not think ever that his chairman, whoever that person is, could have stayed in the battle and voluntarily walked off the battlefield,” he said. Out of his sense of leadership, he could not even consider the idea, Pace said. Therefore, he did not submit his retirement papers until after it became publicly known that he was not going to be renominated. “The other piece for me personally was that some 40 years ago I left some guys on the battlefield in Vietnam who lost their lives following Second Lieutenant Pace,” he said. “I promised myself then that I will serve this country until I was no longer needed. I need to be told that I’m done. I’ve been told I’m done.”[10]
Both Clark and Pace were motivated by love for country, their countrymen, and those they led. Their leadership styles clearly reflected and promoted achievement of their motives.
The Bad
Not all successful military officers are necessarily good leaders. Most career officers have seen leaders “that eat their young” and wondered how it happens when a poor leader gets promoted or put into a position of power. Retired Green Beret Lt. Col. Mark Johnson noted, “Anyone can try to impress and fool the boss and peers and actually be successful doing it…But the true test, the true mark of your respect and character comes from below, not above.”[11] What motivates this negative type of leadership style could range from anything from insecurity to over-confidence. An interesting case is that of Admiral Earnest J. King, who some consider one of the greatest Naval heroes of the 20th century.
Admiral King served as both the Commander in Chief and the Chief of Naval Operations in World War II. He was an extraordinarily intelligent risk-taker who quickly climbed the ranks after graduation from the U.S. Naval Academy. In a biography of King, Thomas Buell noted his primary motivation, “King had but one aim in his life during his first forty years of naval service; to become the Chief of Naval Operations…He made no secret of it. He would tell anyone who would listen…”[12]
As his primary motivation was self-interest, it is not surprising to find that many subordinates found his leadership style abrasive and uncompromising. As the Navy Commander in Chief, King worked his staff to the point where there were illnesses including heart attacks and even a suicide. One officer who worked for King reported he did not tolerate errors and that “Censure was swift, devastating, and before a cloud of witnesses.”[13] Another officer noted that filled rooms would clear out when he entered, “No one seemed to want to be where King was.”[14]
Admiral King was an extraordinarily successful naval officer who contributed to the Navy mission, but his brusque leadership style was clearly not appreciated by his Sailors. It is interesting to ponder if King’s abrasive leadership style would have been tolerated in today’s environment where command climate is a consideration. As King’s motivation to become Chief of Naval Operations was so strong, today he may have very well adapted his leadership style into something more acceptable.
The Ugly
It is disturbing that 39 senior Navy leaders were relieved for professional or personal incidents or indiscretions in 2011. Equally concerning is so far in 2012, 26 senior Navy leaders have been fired.[15] Sexual harassment, hazing, drunk driving, adultery, incompetence, inappropriate relationships, cruelty, and maltreatment are some of the behaviors that these leaders were fired for. It is unlikely that these leaders intentionally wanted to end their careers in disgrace. What was their motivation for this poor leadership behavior? Each of these leaders was required to go through leadership training before they took their positions – training that reinforced that any of these behaviors would most likely lead to dismissal for cause. Training that also highlighted the difficult spot that this type of dismissal put their family, their command, their Navy, and their country in.
Possible motives were personal gain, sexual gratification, and a quest for power. Other contributors included stupidity and poor judgment. These motivations contrast sharply against motivations such as service to country, service to fellow service members, and mission accomplishment. When a leader is committed and motivated to their mission and their people, they intentionally avoid situations that encourage or facilitate poor decision making.
Way Ahead
Although less than one percent of commanding officers are relieved each year, it would be wise to remember these are only the ones who were caught and reported. How many sailors are out there trying to hold on and waiting for a transfer date for their boss or themselves? Besides the personal embarrassment to the leader and the Navy, there are significant costs to the taxpayer for these leadership failures. One of the primary symptoms of dysfunctional leadership behavior is lower productivity due to low morale. Gallup estimates it can cost an organization approximately 1/3 of its payroll cost. Additionally, retention can be negatively affected resulting in increased costs for the Navy. Then there is the obvious cost of having to find and train qualified reliefs for those who are dismissed.[16]
One solution may be to go through these cases and analyze what were the motives of the leader that prompted the incident or incidents that ended their careers? When we understand one’s motives, we can better understand their behavior. And could an analysis of leadership styles help to predict poor behavior? If so, who would be best to conduct an analysis of leadership styles?
A study on destructive leadership behavior in the Swedish military was recently completed which could have bearing on this problem. The study provided a survey to subordinates of military leaders and asked them to answer “How well do the following statements fit with regard to your immediate supervisor/commander?” Twenty statements were rated including: uses threats to get their way, has violent tendencies, put’s own needs ahead of the group, gives unclear instructions, etc. The survey could be completed in a short time and the results proved statistically reliable.[17] This instrument also fits nicely into a 360-degree evaluation. Although some officers and senior enlisted would be threatened by a system such as this, those leaders who have the right motives and right leadership styles should welcome one. As Lt. Col. Mark Johnson noted it is easy to trick your leaders and peers into thinking you are a great leader. It is not so easy to trick your subordinates – our service members are smart and know a good leader when they see one.[18]
Conclusion
Personal motivations do impact leadership styles for the simple reason that in order to get what they want people naturally adopt those characteristics that will help them achieve their goal. When motivations fall outside of the Navy’s core values of Honor, Courage, and Commitment, leadership styles also fall outside of the acceptable boundaries the Navy has tried to instill not only through its leadership training but culture as well.
About the author:
Captain Jeanne McDonnell (ret.) served in the U.S. Navy for 25 years. Command assignments included Naval Support Activity Norfolk, Naval Administrative Command, and Transient Personnel Unit Norfolk. She also served in the Pentagon on the Joint Staff and Navy Staff. Jeanne has a Masters Degree in Education from Old Dominion University and another in Military Studies from U.S. Marine Corps University. She is currently pursuing a doctorate in Strategic Leadership at Regent University.
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[1] Brusman, Maynard. "Emotionally Intelligent Leadership Styles - Leaders Inner Motivations." EzineArticles. N.p., n.d. Web. 29 Aug 2012.
[2] Harmon, C. "The US Navy Core Values - Honor, Courage and Commitment." EzineArticles. n.d. n. page. Web. 24 Aug. 2012.
[3] Kouzes, J. and Posner, B. (2010). The truth about leadership. San Francisco, CA: Jossey-Bass.
[4] Saslow, S. "Inside The U.S. Navy’s Leadership School." Forbes Magazine. 27 04 1210: n. page. Web. 25 Aug. 2012.
[5] Kouzes, J. and Posner, B. The Truth about Leadership. San Francisco, CA: Jossey-Bass, 2010. 138. Print.
[6] Phillips, Donald. Lincoln on Leadership. New York, NY: Business Plus, 1992. 172. Print.
[7] Clark, Vernon. "CNO Guidance for 2003." Global Security. Global Security, 24 January 2003. Web. 25 Aug 2012.
[8] Clark, Vernon. United States. U.S. Navy . All Hands Call aboard USS Theodore Roosevelt (CVN 71). 2002. Web. <http://www.navy.mil/navydata/cno/clark/speeches/clark-tr020115.txt>.
[9] Garamone, Jim. "Pace Pledges His Best Through End of Term." American Forces Press Service [Norfolk, VA] 15 June 2007, n. pag. Web. 25 Aug. 2012.
[10] Ibid.
[11] Johnson, Mark. Lessons in Leadership: Straight Talk from a Green Beret. Dallas, TX: Brown Books Publishing Company, 2005. 111. Print.
[12] Buell, Thomas. Master of Sea Power. Boston, MA: Little, Brown and Company, 1980. xx. Print.
[13] Ibid., pg 91.
[14] Ibid., pg 232.
[15] "Commanding officer, XO and senior enlisted firings." Navy Times [Springfield, VA] 3 July 2012, Web. 22 Aug. 2012. <http://www.navytimes.com/news/2012/07/navy-2012-co-xo-cmc-firings-list/>.
[16] Tavanti, Marco. "Managing Toxic Leaders: Dysfunctional Patterns." BEPRESS.Com. DePaul University, Jun 2011. Web. 26 Aug 2012.
[17] Gerry Larsson, Maria Fors Brandebo, Sofia Nilsson, (2012),"Destrudo-L: Development of a short scale designed to measure destructive leadership behaviours in a military context," Leadership & Organization Development Journal, Vol.33 Iss: 4 pp. 383 - 400
[18] Johnson, Mark. Lessons in Leadership: Straight Talk from a Green Beret. Dallas, TX: Brown Books Publishing Company, 2005. 111. Print.
What Motivates Navy Leaders? The Good, the Bad, and the Ugly
The Navy – it’s not just a job, it’s an adventure! Get technical training, see the world, earn educational benefits, and be part of the fight against global terrorism! These are just a few of the reasons people are motivated to join the Navy. The Navy experience varies from sailor to sailor causing some to leave the Navy after a few years and others to make it a career. After their duty s
Jeanne M. McDonnell Articles
One Leader's Perspective...
If you study the subject of leadership at one of our fine educational institutions or read many books on the subject of leadership, you will eventually come across the term “contingency theory” or situational leadership. In the past, most researchers believed in a “one best way” or universal approach to leadership.
Many also held the opinion that leaders were those who simply had the “right stuff” to lead others. This right stuff was defined as commitment, strength, vision and often charisma. Of course, one hundred years ago many assumed that great leaders were simply “born” to lead and the “right stuff” was unavailable to others! Within the past 40 years, two avid supporters of the best way theory or universal leadership approach have been Robert Blake and Jane Moulton. Their books, training programs and articles have taught that a single leadership style is the right approach for all situations.
Blake and Moulton created a two-dimensional “managerial grid” that has become a classic way to diagram the best way or universal approach model. This grid diagrams two basic dimensions of an effective leader. They are the concern for results (task) and concern for people. This managerial grid model has a numerical rating for each cell depending on the degree or amount of concern a manager demonstrates for results and for people. These two “concerns” are considered to be independent of each other. The ideal is considered a 9.9-oriented manager who integrates a high concern for both the task and people to produce outstanding performance. Apparently, unlike physical beauty or gymnastic skill, leadership is incapable of achieving a perfect 10! The original grid concept appeared in 1961 and has been modified into the 1990’s. In a survey performed by the National Industrial Conference Board, this grid was mentioned as one of the most frequently identified behavioral science approaches to management.
However, as other researchers studied farther, a different model was developed that viewed good leadership as contingent upon the given situation or environment. The best way or universal model was criticized by those who recognized that good leadership often adapts with the situation. Widely varying circumstances typically require different qualities of leadership. These became known as contingency theories. Two respected researchers by the names of Paul Hersey and Kenneth Blanchard established a contingency theory known as situational leadership. They also created a managerial grid similar to Blake and Molton, since two of its dimensions also included results (tasks) and people.
Paul Hersey then merged the relationship between behavior tasks and people into a four-cell chart that reveals four distinct leadership styles… directing (telling)… coaching (selling)…supporting (participating) and delegating. Hersey and Blanchard believe a manager may effectively use any of the four styles depending on the “readiness level” or “maturity” of the subordinates (Hersey, 1984). For example, a manager whose subordinates are unable and unwilling to do a good job would demonstrate leadership by directing (telling) them what and how to do the task. So according to this theory when the leader is demonstrating a directing (telling) leadership style, they are providing high direction and low support.
However, this contingency theory has also been under assault by researchers. Continued studies have cast doubts on its validity. As Bolman and Deal point out, “If, for example, managers give unwilling and unable subordinates high direction and low support, what would cause their motivation to improve?” Other problems with this theory include no task structure variables. Also, the concept of follower “maturity” is not well defined and is therefore open to interpretation. Many other contingency theories have arisen and all have supporters and detractors about either the relevance or quality of research associated with them. Leadership thinker James O’Toole opines, “Yet, evidence mounts that contingency, or situational, leadership is ineffective. All around we see the signs of failure: the depressing social and organizational indicators that point to the inability of leaders to bring about constructive change.” So the debate continues regarding the “best way theory” and various “contingency” theories. There is also presently a global leadership (GLOBE) project in progress since 1993. It involves a sampling of over 15,000 leaders from 779 organizations in 62 various cultures from around the globe. It enlists the help of 170 co-investigators to help in the research. The goal of the project is to find out what really makes for effective leadership.
It is for these reasons that Bolman and Deal offer yet a different approach to leadership they call reframing leadership. They offer four images of leadership that include structural, human resource, political and symbolic viewpoints. Each of these images potentially extend effective or ineffective leadership styles! They believe that “each of the frames offers a distinctive image of the leadership process. Depending on leader and circumstance, each can lead to compelling and constructive leadership, but none is right for all times and seasons.”
So what is the conclusion? Is there a universal or one best way approach to leadership? Or is the best approach contingent upon the present situation? I am afraid that like most areas of leadership research, this subject will be open to debate and confusion for some time to come. This is just one example of why many people find the subject of leadership a complex and perplexing study. Sometimes it is hard to get most researchers to agree to a definition of what “leadership” actually is! But we should not allow the confusion and inconclusive research to frustrate us in our attempt to practice it in our daily lives.
Regarding the “one best way” or universal theory verses the contingency theories; we need to understand a basic truth. Yes, leadership does require different approaches and methods for different situations. We must resist the temptation to view leadership in a narrow and oversimplified way. Allow me to provide some examples. A leader may need to use a different set of skills to motivate individuals who have “tenure” or are protected by a union in contrast to temporary or part time employees. Often leaders may use different traits when working in the private sector when compared to the public sector. The leadership skills needed to motivate followers who are unskilled and alienated are different than for a group who are highly skilled and deeply motivated. Because of cultural differences, the role of police chief may require different leadership skills in the United States than in China. Exhibiting leadership to a group of executives is often different than leading the mailroom staff. Recently I had a conversation with a prominent social advocate and political leader in the state of New Jersey. She told me one of the most difficult tasks she has ever encountered was to attempt to build a consensus among a room full of other influential leaders and executives. This situation called upon her to use a unique set of leadership skills since they all wanted to be the most influential and to lead!
However, situational leadership has too often been used as an excuse for situation ethics. Some high-powered managers who have been given appropriate nicknames such as “chainsaw” or “the hatchet” have used the premise of situational leadership or contingency theory as an excuse for instant disposal of workers due to “losses” or an “economic downturn”. Yes, I realize and accept that there are times when the workforce absolutely must be reduced. Unfortunately the cycle of growth and contraction are part of the economic system we have in the western world. The question is how this worker reduction is accomplished and how these individuals are treated. Many of these workers were highly committed people who did everything that was asked of them! Some have worked for decades under one new CEO after another, who immediately incorporated their own new “priority of the month club”. Many of these people endured years of personal career sacrifice and additional workload only to be disposed of when “chainsaw” decided to let another group of “unessential” personnel go! Perhaps what is most pathetic is what occurs when the myopic corporate board finally decides its time to let “chainsaw” go because he or she has devastated the once proud organization and its culture. It is usually done with a million-dollar “severance agreement” and a plaque for appreciation of “dedicated” service.
Does the “one best way” or universal approach have any application? It absolutely does and this question brings us to an important subject regarding truly effective leadership. Researcher Gary Yukl makes the following comment about the “one best way” or universal model created by Blake and Mouton. He states, “The universal feature of their theory is the value orientation used by a high-high manager to select appropriate behavior, not a particular pattern of high-high behavior that is applied automatically in all situations.” Yukl is correctly stating here that he believes the universal aspect of Blake and Moulton’s theory relates to the values behavior of the leader and not necessarily to the skills or traits a leader may use. There is always a best way to treat people under any circumstance. That is with respect, fairness and dignity.
For example, even if you must reprimand or correct an indignant worker you can do it privately and respectfully. There is always a “best way” to handle a coworker if they are being “let go” due to poor economic circumstances or even incompetence. That is with compassion and a sincere interest in their future. Even if you must change an existing culture or ask others to sacrifice important gains, you can do it with a deep sense of appreciation for their past efforts and commitment to the organization. In the same vein, the “best way” is to always encourage and motivate others from the heart whether they are able, unable, willing or unwilling to do a task! The same thing applies to learning. The best way for a leader to encourage a “learning organization” is to promote the value of knowledge and reward learning in any situation or environment. Yes, some leadership behaviors are universal because they are built upon an ethical foundation of respect and high regard for people! Why are these values universal? Because smart leaders know that people are their greatest natural resource and people treated with dignity, care and genuine concern are the most productive. People who are properly motivated, encouraged, trained and appreciated will far out perform others who are disrespected, discouraged, neglected or abused. In the 21st century, this is the competitive edge.
In conclusion, the “best way” or universal aspect of leadership theory is valid in regards to right values and ethics. People should never be viewed as disposable or unimportant. An effective leader must treat all employees or followers with the heartfelt values reflected in the “golden rule”, including respect, dignity and a genuine concern for the individual. This requires an investment in time and resources, even if they are limited. But this is an investment in your most powerful asset…your people! Do it right and it pays large dividends by engendering a healthy culture, increased productivity and higher levels of commitment.
Conversely, leadership does require different approaches, methods, skills and tasks for different situations. We must resist the temptation to view leadership in a narrow and oversimplified way. Yes, these approaches, skills and tasks are indeed contingent upon the present situation the leader experiences. But, understanding this legitimate need for situational leadership should never be used as a motive or excuse to mistreat or casually discard other people. Today organizations must exist to serve their stakeholders, and that not only includes their customers, but also their employees. Any organization today that doesn’t get this essential point may ultimately have their product or service displayed in the Smithsonian Institute…right next to buggy whip manufacturers!
Comments to: gthomas@leadingtoday.org
What You Need to Know About “Situational Leadership!"
One Leader's Perspective... If you study the subject of leadership at one of our fine educational institutions or read many books on the subject of leadership, you will eventually come across the term “contingency theory” or situational leadership. In the past, most researchers believed in a “one best way” or universal approach to leadership. Ma
Greg L. Thomas ArticlesOne Leaders Perspective
If you study the subject of leadership at one of our fine educational institutions or read many books on the subject of leadership, you will eventually come across the term “contingency theory” or situational leadership. In the past, most researchers believed in a “one best way” or universal approach to leadership. Many also held the opinion that leaders were those who simply had the “right stuff” to lead others. This right stuff was defined as commitment, strength, vision and often charisma. Of course, one hundred years ago many assumed that great leaders were simply “born” to lead and the “right stuff” was unavailable to others! Within the past 40 years, two avid supporters of the best way theory or universal leadership approach have been Robert Blake and Jane Moulton. Their books, training programs and articles have taught that a single leadership style is the right approach for all situations.
Blake and Moulton created a two-dimensional “managerial grid” that has become a classic way to diagram the best way or universal approach model. This grid diagrams two basic dimensions of an effective leader. They are the concern for results (task) and concern for people. This managerial grid model has a numerical rating for each cell depending on the degree or amount of concern a manager demonstrates for results and for people. These two “concerns” are considered to be independent of each other. The ideal is considered a 9.9-oriented manager who integrates a high concern for both the task and people to produce outstanding performance. Apparently, unlike physical beauty or gymnastic skill, leadership is incapable of achieving a perfect 10! The original grid concept appeared in 1961 and has been modified into the 1990’s. In a survey performed by the National Industrial Conference Board, this grid was mentioned as one of the most frequently identified behavioral science approaches to management.
However, as other researchers studied farther, a different model was developed that viewed good leadership as contingent upon the given situation or environment. The best way or universal model was criticized by those who recognized that good leadership often adapts with the situation. Widely varying circumstances typically require different qualities of leadership. These became known as contingency theories. Two respected researchers by the names of Paul Hersey and Kenneth Blanchard established a contingency theory known as situational leadership. They also created a managerial grid similar to Blake and Molton, since two of its dimensions also included results (tasks) and people.
Paul Hersey then merged the relationship between behavior tasks and people into a four-cell chart that reveals four distinct leadership styles… directing (telling)… coaching (selling)…supporting (participating) and delegating. Hersey and Blanchard believe a manager may effectively use any of the four styles depending on the “readiness level” or “maturity” of the subordinates (Hersey, 1984). For example, a manager whose subordinates are unable and unwilling to do a good job would demonstrate leadership by directing (telling) them what and how to do the task. So according to this theory when the leader is demonstrating a directing(telling) leadership style, they are providing high direction and low support.
However, this contingency theory has also been under assault by researchers. Continued studies have cast doubts on its validity. As Bolman and Deal point out, “If, for example, managers give unwilling and unable subordinates high direction and low support, what would cause their motivation to improve?” Other problems with this theory include no task structure variables. Also, the concept of follower “maturity” is not well defined and is therefore open to interpretation. Many other contingency theories have arisen and all have supporters and detractors about either the relevance or quality of research associated with them. Leadership thinker James O’Toole opines, “Yet, evidence mounts that contingency, or situational, leadership is ineffective. All around we see the signs of failure: the depressing social and organizational indicators that point to the inability of leaders to bring about constructive change.” So the debate continues regarding the “best way theory” and various “contingency” theories. There is also presently a global leadership (GLOBE) project in progress since 1993. It involves a sampling of over 15,000 leaders from 779 organizations in 62 various cultures from around the globe. It enlists the help of 170 co-investigators to help in the research. The goal of the project is to find out what really makes for effective leadership.http://mgmt3.ucalgary.ca/web/globe.nsf/pages/publications
It is for these reasons that Bolman and Deal offer yet a different approach to leadership they call reframing leadership. They offer four images of leadership that include structural, human resource, political and symbolic viewpoints. Each of these images potentially extend effective or ineffective leadership styles! They believe that “each of the frames offers a distinctive image of the leadership process. Depending on leader and circumstance, each can lead to compelling and constructive leadership, but none is right for all times and seasons.”
So what is the conclusion? Is there a universal or one best way approach to leadership? Or is the best approach contingent upon the present situation? I am afraid that like most areas of leadership research, this subject will be open to debate and confusion for some time to come. This is just one example of why many people find the subject of leadership a complex and perplexing study. Sometimes it is hard to get most researchers to agree to a definition of what “leadership” actually is! But we should not allow the confusion and inconclusive research to frustrate us in our attempt to practice it in our daily lives.
Regarding the “one best way” or universal theory verses the contingency theories; we need to understand a basic truth. Yes, leadership does require different approaches and methods for different situations. We must resist the temptation to view leadership in a narrow and oversimplified way. Allow me to provide some examples. A leader may need to use a different set of skills to motivate individuals who have “tenure” or are protected by a union in contrast to temporary or part time employees. Often leaders may use different traits when working in the private sector when compared to the public sector. The leadership skills needed to motivate followers who are unskilled and alienated are different than for a group who are highly skilled and deeply motivated. Because of cultural differences, the role of police chief may require different leadership skills in the United States than in China. Exhibiting leadership to a group of executives is often different than leading the mailroom staff. Recently I had a conversation with a prominent social advocate and political leader in the state of New Jersey. She told me one of the most difficult tasks she has ever encountered was to attempt to build a consensus among a room full of other influential leaders and executives. This situation called upon her to use a unique set of leadership skills since they all wanted to be the most influential and to lead!
However, situational leadership has too often been used as an excuse for situation ethics. Some high-powered managers who have been given appropriate nicknames such as “chainsaw” or “the hatchet” have used the premise of situational leadership or contingency theory as an excuse for instant disposal of workers due to “losses” or an “economic downturn”. Yes, I realize and accept that there are times when the workforce absolutely must be reduced. Unfortunately the cycle of growth and contraction are part of the economic system we have in the western world. The question is how this worker reduction is accomplished and how these individuals are treated. Many of these workers were highly committed people who did everything that was asked of them! Some have worked for decades under one new CEO after another, who immediately incorporated their own new “priority of the month club”. Many of these people endured years of personal career sacrifice and additional workload only to be disposed of when “chainsaw” decided to let another group of “unessential” personnel go! Perhaps what is most pathetic is what occurs when the myopic corporate board finally decides its time to let “chainsaw” go because he or she has devastated the once proud organization and its culture. It is usually done with a million-dollar “severance agreement” and a plaque for appreciation of “dedicated” service.
Does the “one best way” or universal approach have any application? It absolutely does and this question brings us to an important subject regarding truly effective leadership. Researcher Gary Yukl makes the following comment about the “one best way” or universal model created by Blake and Mouton. He states, “The universal feature of their theory is the value orientation used by a high-high manager to select appropriate behavior, not a particular pattern of high-high behavior that is applied automatically in all situations.” Yukl is correctly stating here that he believes the universal aspect of Blake and Moulton’s theory relates to the values behavior of the leader and not necessarily to the skills or traits a leader may use. There is always a best way to treat people under any circumstance. That is with respect, fairness and dignity.
For example, even if you must reprimand or correct an indignant worker you can do it privately and respectfully. There is always a “best way” to handle a coworker if they are being “let go” due to poor economic circumstances or even incompetence. That is with compassion and a sincere interest in their future. Even if you must change an existing culture or ask others to sacrifice important gains, you can do it with a deep sense of appreciation for their past efforts and commitment to the organization. In the same vein, the “best way” is to always encourage and motivate others from the heart whether they are able, unable, willing or unwilling to do a task! The same thing applies to learning. The best way for a leader to encourage a “learning organization” is to promote the value of knowledge and reward learning in any situation or environment. Yes, some leadership behaviors are universal because they are built upon an ethical foundation of respect and high regard for people! Why are these values universal? Because smart leaders know that people are their greatest natural resource and people treated with dignity, care and genuine concern are the most productive. People who are properly motivated, encouraged, trained and appreciated will far out perform others who are disrespected, discouraged, neglected or abused. In the 21st century, this is the competitive edge.
In conclusion, the “best way” or universal aspect of leadership theory is valid in regards to right values and ethics. People should never be viewed as disposable or unimportant. An effective leader must treat all employees or followers with the heartfelt values reflected in the “golden rule”, including respect, dignity and a genuine concern for the individual. This requires an investment in time and resources, even if they are limited. But this is an investment in your most powerful asset…your people! Do it right and it pays large dividends by engendering a healthy culture, increased productivity and higher levels of commitment.
Conversely, leadership does require different approaches, methods, skills and tasks for different situations. We must resist the temptation to view leadership in a narrow and oversimplified way. Yes, these approaches, skills and tasks are indeed contingent upon the present situation the leader experiences. But, understanding this legitimate need for situational leadership should never be used as a motive or excuse to mistreat or casually discard other people. Today organizations must exist to serve their stakeholders, and that not only includes their customers, but also their employees. Any organization today that doesn’t get this essential point may ultimately have their product or service displayed in the Smithsonian Institute…right next to buggy whip manufacturers!
Comments to: gthomas@leadingtoday.org
About the author:
Greg has over 20 years of sales and marketing experience within the electrical distribution industry. Some of his positions have included being a National Sales Manager, National Marketing Manager and for the past 9 years that of Regional Sales Manager. He also has extensive experience in public speaking and has written articles for various publications. In August of 2000, Greg completed his studies for a Master of Arts degree in Leadership from Bellevue University. He is the founder of weLEAD Incorporated.
References:
Blake, R. and Mouton, J.S., (1969) Building a Dynamic Corporation Through Grid Organizational Development.
Reading: Mass., Addison-Wesley
Blake, R and Mouton, J.S, (1985) Managerial Grid III. Houston, Tx., Gulf
Bolman, L. and Deal, T., (1977) Reframing Organizations. San Francisco: Jossey-Bass Publishers
Hersey, P. and Blanchard, K.H., (1977) The Management of Organizational Behavior (3rd ed.), Upper Saddle River:
N.J., Prentice Hall
O’Toole, J. (1995) Leading Change – Overcoming the Ideology of Comfort and the Tyranny of Custom
San Francisco: Jossey-Bass Publishers
Yukl, G. (1998) Leadership in Organizations (4th ed.), Upper Saddle River: N.J., Prentice Hall
http://cbae.nmsu.edu/~dboje/teaching/338/situation_and_contingency.htm
What You Need to Know About “Situational Leadership”!
One Leaders Perspective If you study the subject of leadership at one of our fine educational institutions or read many books on the subject of leadership, you will eventually come across the term “contingency theory” or situational leadership
Articles
Authentic leadership is a concept both highly revolutionary and extremely practical. It values personal virtue above selfish interests and emphasizes the importance of a leader’s words matching their actions. So why are there so many critics of a leadership style that has as its very foundation a focus on morality? Bill George, a senior fellow at the Harvard Business School and author of Authentic Leadership: Rediscovering the Secrets of Lasting Value and True North: Discover Your Authentic Leadership, introduced authentic leadership in 2003 in the wake of such corporate scandals as Enron, WorldComm, Tyco, and Freddie Mac. George offered the antidote to morally-challenged corporate leaders, authentic leadership.
As it happens with innovative concepts that provide answers to complex moral questions, critics of this theory soon emerged objecting almost entirely based on the word “authentic.” After all, what does it really mean to be “authentic?” Following an exhaustive dictionary and thesaurus evaluation, the following represent the most common synonyms: genuine, real, true veritable, reliable, dependable, trustworthy, authoritative, faithful. So again, I ask, why the issue with George’s use of the word “authentic” in describing leadership? Answer: key critics of authentic leadership tend to conflate the word “authentic” with the impulse individuals possess to say or do everything on their minds.
However, demonstrating sound judgment in knowing when to say or not say what’s on your mind isn’t inauthentic, it’s wise. But what are the keys to seeking an authentic leadership style? Though not a comprehensive list of authentic leadership qualities, the following represent tangible methods any aspiring authentic leader can employ.
Self-Regulation
Self-regulation is one of the foremost keys to developing this leadership style. Embracing one’s unique personality and experiences is as authentic as demonstrating self-control when dealing with personal relationships. Ultimately, both qualities begin with effective self-evaluation.
Self-Evaluation
Self-evaluation is extremely difficult but mastering such a discipline is a key component to authentic leadership. The process of self-evaluation benefits both the individual personally and the organization as a whole.
Inner Circle
Self-evaluation alone does not a good leader make. Leaders need people, good people, people upon whom they can rely for advice and various levels of support. The best authentic-leaders create an inner circle comprising of individuals with skills that fill gaps in their leadership styles and challenge them to strive for a better sense of purpose.
Personal Values and Ethics
Possessing a genuine sense of personal values and principles will help the authentic leader better guide both the process of self-evaluation, but also interaction with other individuals within the organization. They provide the moral compass with which to follow when no one else is looking and the framework through which all decisions are made.
Authentic leadership is NOT a filterless representation of what you really think. That’s called stupidity. On the contrary, this style of leadership requires character, hard work, reflection, and a lot of self-control. Employed correctly, authentic leadership provides a moral basis for adapting one’s leadership style to any challenge, and a rich environment in which other aspiring leaders can grow.
What’s Wrong With Authentic Leadership?
Authentic leadership is a concept both highly revolutionary and extremely practical. It values personal virtue above selfish interests and emphasizes the importance of a leader’s words matching their actions. So why are there so many critics of a leadership style that has as its very foundation a focus on morality? Bill George, a senior fellow at the Harvard Business School and author o
Kyle Kramer Articles
On June 18,1940, Winston Churchill, the newly elected British Prime minister, addressed the House of Commons regarding the Battle of France and the impending Battle of Britain. The United States would not enter into the war for another six months, leaving Britain to stand alone against the Nazi war machine. Churchill’s speech was not only intended to address the House, but was also broadcast on the BBC to the British public. Many have considered this to be one of the greatest speeches ever given in the English language. What is it about this speech that makes it so powerful?
The Great Visionary
In order to study the importance of this speech, we must study the events which had occurred leading up to it. Only two weeks prior to Churchill’s speech, the British navy, along with a fleet of private fishing boats, completed the evacuation of British, French and Commonwealth troops from Dunkirk before they were utterly crushed by the advancing Nazi forces. Only having held the office of Prime Minister for six weeks, Churchill needed to calm, inspire and motivate not only the British military, but the people as well. So as we look at the speech, I will attempt to break down the speech into some key elements he used to achieve his goal.
Throughout most of the 36 minute speech, Churchill spoke very directly and very logically about the events in France. He opens the speech by placing blame for the “colossal military disaster” (Churchill, 1940) squarely on the French High Command, but holds in a more subtle way, the House of Commons and the Parliament at fault as well. At the same time, he tells the British people that he does not want to dwell on this, but must look to the future. In fact he speaks of the future several times during the course of the speech. “Of this I am quite sure, that if we open a quarrel between the past and the present, we shall find that we have lost the future” (Churchill, 1940). To this he immediately follows up with facts and figures regarding the number of troops rescued from the shores of Dunkirk, including British, Canadian and French troops. In fact, during most of the speech he refers to facts and figures regarding their ability to defend the Island from any possibility of invasion. During the entire speech, Churchill always spoke in truthful yet positive terms, then telling the British people that it is business as usual, “Those who are not called up, or else are employed during the vast business of munitions production in all its branches-and their ramifications are innumerable-will serve their country best by remaining at their ordinary work until they receive their summons.” (Churchill, 1940). At its heart, one can see the British wartime slogan “Keep Calm and Chive On”. During his address, Churchill never tried to pull the wool over the eyes of the British people by diminishing the strength of the German military forces, but also insisting that Britain will prevail. When placing Churchill into the role of a modern business leader, Caroline Longstaffe writes “Churchill’s approach would be firstly to explain the current realities, then inspire the team by offering them a vision for how things could be, then tell them how to achieve this and finally mobilize them into action” (Longstaffe, 2005).
The Great Orator
Winston Churchill was a visionary leader, of that there is no doubt. To be a great leader, he also had to be a great communicator. He had not only a keen grasp of the English language, but understood how to deliver his message. If one looks at the final typed transcript of the speech and how it is setup, it is written in a blank verse format, with five-line paragraphs of indented type, “a form the Churchill Archives Center's director, Allen Packwood, compared to the Old Testament Book of Psalms, regarded by many literary scholars as one of the seminal influences, with Shakespeare, on Churchill's literary and rhetorical style” (Burns, 2010). One can read the words, but this does not compare to listening to Churchill himself give the speech. To listen to the tempo and rhythm he uses, perhaps calculated to calm the people. Even though this is dire news, it is given so as to not incite panic in the British people. One important thing to note as it pertains to leadership communication is that, like all of his speeches, he wrote this speech. Unlike modern politicians, there were no speech writers during this period. The words are his, and because of this, he believes his words and is sincere in his message. In order to convey a positive ethos, a leader must be sincere, using their own words, style and tone to convey their message, even if that message is not necessarily a good one.
A Man of Purpose
Sir Winston Churchill’s Finest Hour speech had vision, which he conveys to the House of Commons and the British people with a sincerity that all leaders should strive for. Along with those qualities, his speech also had purpose. In the final four sentences, Churchill states, “Hitler knows that he will have to break us in this Island or lose the war. If we can stand up to him, all Europe may be free and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us therefore brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, "This was their finest hour” (Churchill, 1940). He makes no bones about what failure means, but that if everyone does their part, the Empire will endure. Those future historians will look back and say that despite overwhelming odds, Britain prevailed. She prevailed because her people never lost hope, kept calm and chived on. All leaders, whether in the corporate world or the political arena, should aspire to this kind of honesty and sincerity.
References
Burns, John F. (2010, June 18) Seventy Years Later, Churchill's 'Finest Hour' Yields Insights. The New York Times, p A8(L).
Churchill, Winson (1940, June 18), Finest Hour Speech, Address to the House of Commons, London England
Longstaffe, Caroline (2005) Winston Churchill, a leader from history or an inspiration for the future? Industrial and Commercial Training 37(2/3), 80-83
Winston Churchill’s Finest Hour Speech: A Template for Modern Leaders
On June 18,1940, Winston Churchill, the newly elected British Prime minister, addressed the House of Commons regarding the Battle of France and the impending Battle of Britain. The United States would not enter into the war for another six months, leaving Britain to stand alone against the Nazi war machine. Churchill’s speech was not only intended to address the House, but was also broadcast
Kevin Marosi Articles- Communication
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