Engagement. It’s the new business buzzword. It just sounds good coming off the tip of your tongue. What is it? Well, there are a lot of different interpretations of the definition of engagement, but there is one thing that most everyone agrees with: it’s a problem. While people may be struggling to figure out what the best definition of ‘engaged’ is, more people agree on what an actively disengaged employee is. According to Gallup Poll, an actively disengaged employee is, “unhappy and unproductive at work and liable to spread negativity to coworkers.” (Gallup) According to Gallup Poll results released for 2012, 24% of workers worldwide are actively disengaged. With statistics like that, it’s no wonder executives are scrambling to try and fix the engagement problem.
One common method to identify why employees are disengaged is to take a survey. Gallup Poll and other companies will happily take a company’s money to perform this service. However, I would propose to you that there are several potential flaws with this approach. First, by the time most executives get to the point of paying another company to perform a survey, they already know they have a problem. Second, performing a survey once may identify areas within the company that could be strengthened, but to see if a company is making any progress, the survey must be run over multiple years. Third, are the engagement plans. Once weak areas have been identified, management has to try and fix the problem. So they work with their employees to create engagement plans. This is where I have to take a pause. According to the National Business Research Institute, one of the most common employee complaints is being overworked (NBRII). If one of the causes of employee disengagement is overwork, then how is giving them more work in the form of engagement plans supposed to help fix things? This sure sounds like the catchphrase, “The beatings will continue until morale improves.” Next, there is a very tempting trap for managers to fall into, and that is improving scores instead of digging down into the true heart of the difficult issues that are the cause of poor engagement. Let’s face it, educating an employee on how to take the poll to increase their score is a whole lot easier of a way to show that you are making progress on engagement on paper.
Don’t get me wrong. I’m not saying that engagement polls are necessarily a bad thing. I will say that I think the expectations of many senior executive leadership are too high when it comes to these surveys. The Gallup Poll has been conducting engagement surveys for over 30 years. Many of the companies that are just now taking their survey for the first time have also been in business for that long or longer. How is the culture of a business, which is shaped and fostered by the executive leadership style over decades, supposed to change in just a couple years? Sure, executives are part of Gallup’s survey, but if they weren’t 100% engaged with their company’s business strategies, then they would have never made it to the positions they are in. The more senior the executive, the higher they tend to score. Scores begin to deteriorate the farther down the management chain you go, until finally you reach the employees, where it appears all of the engagement issues are occurring. The reality is the motivation of the executives giving the survey is not focused on the well-being of the employees. So if executives are engaged, and year after year we continue to see employees disengaged, maybe it’s time to change our focus.
Let’s start by looking at the executives who run the companies with the highest engagement scores. Stephen Cannon is the CEO for Mercedes Benz, who was ranked 94th in Forbes best 100 companies to work for this year. Stephen states, “We’ve been investing in programs to allow our leaders to create great places for our employees to work. Great organizations are all about people.” (Linkedin) In an interview with Paul Amos, CEO of Aflac, he discussed his basic employee principles in the Aflac Way handbook. “Everyone is important. No matter who walks through the door, whether it’s the man in overalls or a straw hat or the man in a $500 suit, everyone is treated equally.” (Faith&Leadership) Aflac is number 58 on Fortune’s top 100 companies to work for this year, and they have been on the list for the last 16 consecutive years. Tony Hsieh, CEO of Zappos and number 38 in this year’s Fortune list states the following: “It actually doesn’t matter what your core values are.” “What matters is that you have them and commit to them. And by committing to them, you’re willing to hire or fire based on them independent of actual job performance.” (Greatplacetowork) Last, Larry Page, CEO of Google and Fortune’s number one business to work for states the following; “My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society.” (Fortune)
What’s the common theme from these executives of Fortune’s top 100 companies to work for, over and over again? People and core values. It’s no secret that business are in business to make money and increase shareholder value, but it’s how a business makes its money that effects employee engagement. If the employees of a company are treated as just a tool to increase stockholder value and like they are easily replaceable, then of course they will be disengaged. The bottom line is that it’s about trust; it’s about a culture that puts the employee and customer needs as the top business priority and it all starts from the top of a business, down. Employees need to have trust in their organizations to perform at their best, and CEO’s have to work on that trust from the top. If companies truly want to become great places to work, then they have to focus on their employees and their employee’s needs. Trust comes into play because a lot of what the employees need may seem counterproductive to increasing shareholder’s wealth. Better pay, more recognition, a balanced family-work life, flexible hours, are all things that can contribute to better engagement, but might hurt the bottom line of a company on paper.
By the time a company gets to the point of taking a survey, chances are they recognize that there is already a problem and that the current way of doing business just isn’t cutting it. This is when executive leadership engagement comes into play. I propose that the mission statement of a business is the place to start. This is nothing new or earth shattering, but it’s where I feel executives can get huge results from their company while maintaining a loyal workforce. Does the mission of the company have more of an employee and customer focus than money? If not, then maybe it’s time for a change. If it does, then maybe the business has strayed away from its core mission over the years and forgotten how important the employees are to that mission. How do CEO’s and executives learn what matters most to their employees? A survey might give them some clues, but are often expensive and time consuming. I propose that good old fashioned face-time is the best method. Take an interest in their well-being, and find out what would motivate them. It’s already been shown by many businesses who repeatedly made the top 100 places to work list that it can be done, and the results can be amazing. Take the leap of faith, together as executives and employees as one company and see what the results of true engagement can do.
*image courtesy of imagerymajestic/freedigitalphotos.net
Worldwide, 13% of Employees Are Engaged at Work. Retrieved from
10 Things employees dislike most about their employers. Retrieved from
Mercedes-Benz CEO: Customer Experience is the Brand!! Retrieved from
Paul S. Amos: This is not who we are. Retrieved from
How Zappos Creates Happy Customers and Employees. Retrieved from
Larry Page: Google should be like a family. Retrieved from
Engagement. It’s the new business buzzword. It just sounds good coming off the tip of your tongue. What is it? Well, there are a lot of different interpretations of the definition of engagement, but there is one thing that most everyone agrees with: it’s a problem. While people may be struggling to figure out what the best definition of ‘engaged’ is, more people agree on what an activelSteven Madison Articles
Congratulations! You have just been promoted to a top leadership position in your organization. You have over 3,000 people working for you in four different states. Your budget is in excess of $25 million. Good luck, and remember, don’t screw this up.
You didn’t get to this position because you’ve been a slacker – you’re a proven leader and experienced manager. It feels good at the top, as they say, and you’re excited to start making things happen! The amazing acceleration of technology and globalization sets a scene ripe for new opportunities and growth. You know in order to flourish and grow an organization needs creativity and innovation. How many organizations have you seen be marginalized or even fail as a result of stifling change or new ideas?
A large part of your past success has been your natural encouragement of new concepts and your ability to drive fear out of your organization. Like preparing a garden for the seeds, you set conditions for creativity to thrive. Things are a little different now, though. You have people who work for you that you have never met, some are even located hundreds of miles away. There are several layers of management between you and those employees who are in contact with the customer on a day-to-day basis. You know most of your middle managers are solid leaders but you are wise enough to know some may, knowingly or unknowingly, be placing barriers up which block creativity and innovation. Can your passion for encouraging creativity and innovation successfully permeate down through the layers of management? Will ideas and recommendations be able to percolate up to your level?
This article will examine some methods top leaders can use to help free an organization of destructive barriers to creativity and innovation. Organizational design expert Jay Galbraith’s Star Model will be used to provide a practical framework helping to ensure no major areas are left out. The Star Model is designed with five points; strategy, people, structure, processes, and rewards. The key point of the model is strategy as it drives the overall organization. If the other four points of the star don’t align or support the strategy, chances for organizational success are greatly reduced. Galbraith puts it this way, “if a company chooses a structure and a set of management processes that require integration across countries, it must also select and develop people who have cross-cultural skills, as well as a reward system that motivates them.”
“Creativity without strategy is called art” - Jeff I. Richards
Some may argue that strategies may restrict innovation and creativity rather than encourage it. However, if innovation and creativity are an inherent part of the strategy employees will be encouraged to contribute their ideas and middle managers will be less likely to block them. McCrae (2014) suggests successful business strategies should include research, creativity, and strategic planning during their development. Once developed, it should influence the behavior of everyone in the organization to positively contribute to that strategy. In order for this to happen, the other four points of the star model must support the strategy. It cannot succeed if there are hidden barriers which prevent employees with ideas to bring them to the attention of leaders. Let’s say, for example, your strategy is to expand your business into additional states or countries. Do your personnel policies encourage those employees who are face-to-face with the customer to provide suggestions and feedback? How can you be sure there is not a middle manager whose tyrannical ways discourage lower level employees from contributing ideas? Top leaders must actively look for barriers which block creativity, dismantle them, and make innovation part of a holistic management system. By carefully considering the overall strategy and how the other four points of the Star Model support that strategy, barriers to creativity and innovation can be identified and appropriately addressed.
“If your actions inspire others to dream more, learn more,
do more and become more, you are a leader." – John Quincy Adams
Everyone is on their toes when a new top leader comes into an organization. “What will he or she be like,” “what changes will occur,” and “are jobs secure” are just a few among many of the questions employees will have. When a new leader takes over a military command, there is a formal change of command ceremony which all personnel attend. Here, leaders can put out their vision and what is important to them. New civilian leaders should arrange for a similar opportunity to address all employees in person. A clear, well-articulated vision which includes a strong belief in people, participation, innovation, fairness, security, and learning will go far in warding off fear and organizational politics (Tushman & O’Reilly, 2002, p. 49). Letting everyone know what you stand for, what will not be tolerated, your vision for the future of the organization, and the important role of all employees to get there will set the stage for the growth of creativity and innovation at all organizational levels. Reiterating that vision at every opportunity will promote a more consistent relationship between the leader and all employees (p. 49). By letting all employees hear it from the horse’s mouth, as they say, middle managers are less likely to put their own spin on your vision.
Leaders must create a culture of trust which encourages people to try new ideas without a fear of what may happen if the idea bombs. An organization’s capacity for innovation increases if it can tolerate failure and accept change. Once again, this must come from the top. Even if middle managers encourage employees to innovate and try new ideas, they will be hesitant to do so if don’t feel the top leadership supports it.
There will be times when a new leader will find there are people in management or other positions whose actions do not support the organizational vision or strategies. Dr. Pat Robertson, founder of the Christian Broadcast Network, notes good leaders may have to remove some people and “in most cases, it is kinder to terminate people who are not performing adequately than to let them continue as deadweight, dragging down the organization as well as themselves.”
“The pyramids are solidly built, have a nice view from the top,
and serve as a resting place for the dead.”
– Gerald Michaelson
Existing organizational structures should be examined to determine how they support the strategy. If creativity and innovation are important to the strategy, organizational structure expert Sabina Jeschke recommends an organic structure. This type of structure veers away from an ivory tower makeup instead leaning towards minimal hierarchical and bureaucratic tendencies and a strong focus on quality. Cooperation between departments or divisions is frequent and friendly and there is “an interactive, communication-friendly corporate culture.”
Google, Inc. is an example of a successful company with an organic organizational structure with minimal hierarchy. Communications are strong throughout the organization and the work is organized by projects, allowing different employees to take the lead on different projects. Each team is responsible for self-organizing, deciding how to accomplish the goals, and identifying and fixing problems. Perhaps the most unusual feature of Google’s organizational structure is it not only permits flexibility in hours and workplace, it encourages new ideas and experimentation by allowing employees to use 20% of their work time on self-directed projects. The organic organizational structure Google, Inc. uses directly supports their corporate strategy of using innovation and new acquisitions in order to support their position as the market leader.
On the other hand, an organization which has many levels of management and is highly bureaucratic will have difficulty promoting innovation and creativity from below. This type of organization provides fertile ground for all kinds of barriers to grow in and is usually resistant to risk-taking. Lower- and middle-level managers may retain strict control over their areas, blocking employees from expressing or trying new ideas. Top leaders need to understand how different organizational structures can create barriers and, using this understanding, examine if the current structure will support their organizational strategy.
“The only things that evolve by themselves in an organization are disorder,
friction, and malperforformance" – Peter Drucker
Processes within an organization consist of a set of activities performed by employees which result in a desired outcome. These processes are guided by organizational norms, regulations, policies, and procedures. There are two types of processes that are important when considering barriers to creativity and innovation; business processes and administrative processes.
Employees normally follow the steps outlined in the process workflow in order to accomplish the desired outcome. Many leaders are familiar with Dr. W. Edwards Deming’s famous advice to reduce variation in business processes in order to increase quality. However, if these processes are not properly developed, they can easily crush employee’s creativity. An impressive example of encouraging ingenuity is the U.S. Navy’s Beneficial Suggestion Program. The Navy is by nature hierarchical and bureaucratic and most processes are tightly controlled leaving little room for innovation. The BeneSug Program, as is it called, provides a forum and encourages military and civil service members to submit suggestions to reduce costs. Those personnel whose ideas, inventions, or scientific achievements are accepted receive a hefty cash award. Millions are saved annually through this popular program. If not already in place, implementing a similar program in a large organization can facilitate bringing innovative ideas to the attention of top leaders.
Another way to increase creativity within business processes is to periodically examine them in an effort to see how they can be improved and to ensure they are properly aligned with other processes and the overall strategy. This kind of review should involve all stakeholders including lower level employees working in the process and suppliers. A few years ago, Hallmark Cards reviewed their process of card production. After their artists, writers, and editors examined the process they recommended complete restructuring. Instead of these three groups working separately, they suggested reorganizing as cross-functional teams which would focus on a certain kind of card (i.e. Mother’s Day, birthday, etc.). By encouraging creativity in examining the process, Hallmark increased performance and to reduced production time of a new card from years to months.
Most people don’t like paperwork but it is important to have organizational policies in writing. If not already in place, clear directives on equal opportunity, sexual harassment, and bullying should be developed along with a credible process to be followed if an issue occurs. This type of destructive behavior can be easily hid if top leadership does not take a strong stand. Discrimination, harassment, and bullying not only crush creativity and hurt the victim, they take an enormous toll on the bottom line as well. The estimated costs to companies range from $64 billion reported by CBS Moneywatch to $200 billion reported by Psychology Today. These estimates include the costs of excessive absenteeism, reduced productivity, reduced loyalty, workers compensation, high turnover, and associated hiring and training costs. What is harder to estimate is the cost of the barriers which these behaviors have on creativity and innovation. Top leaders must verbally express their commitment to a working environment free of any type of discrimination or harassment and ensure all personnel are educated on their rights. You cannot assume everyone has the same understanding of what behavior is acceptable or unacceptable, or what fairness means unless it is made perfectly clear. The processes to address incidents must be unambiguous, trustworthy, and have the clear backing of top leadership. Processes for redress which are not fairly enforced and credible can be hijacked by unscrupulous managers and result in continued organizational losses.
“The most neglected form of compensation is the six-letter word thanks."
– Robert Townsend
It is no surprise what gets rewarded or recognized gets repeated. If you want creativity and innovation to thrive in your organization, your rewards system must align with that strategy. A reward system should have both monetary and non-monetary components. There has been much discussion over the years about how much money really motivates people after their basic needs are met. However, most agree that receiving less compensation than others doing the same job is a definite de-motivator. An unfair and unaligned compensation system can be a barrier to creativity and innovation as people feel they are not valued. Discouraged employees are not as likely to come up with new ideas or to voice them. A consistent monetary rewards system helps to prevent one manager from playing favorites or usurping the system.
Thomas Jefferson one said, “The glow of one warm thought is worth more to me than money.” Recognition is an inexpensive and simple way to motivate people. One-on-one “thanks,” newsletter highlights, t-shirts, mugs, etc. can go far to encourage and motivate. Once again, the key is ensuring the recognition is properly aligned with the strategy. If the strategy is encouraging innovation and creativity, then all sincere attempts should be recognized whether they are successful or not. Grey Advertising does this with their “heroic failure” awards while Yum Brands awards a “rubber chicken” to those willing to step out and innovate even if their efforts are not successful. As with other components of the Star Model, top leaders have to set the stage for the whole organization. It is critical that middle managers understand the importance of providing recognition and that any perceived “punishment” of failures can put a chill on creativity and innovation.
“Trust, but verify” -Ronald Reagan
You feel good celebrating your one year anniversary with your new organization. Using the Star Model, you compared your strategy with the other points of the star and made adjustments as appropriate. Processes and policies have been put into place which you believe have banished those barriers which blocked your employee’s creativity and innovation. You have shaped and created a healthy work environment where people are free to contribute to their full potential unimpeded by discrimination, harassment, or bullying. New ideas and risk-taking are encouraged at all levels. At least you think so…but every now and then you hear a little nagging voice asking if the points of the star are really aligned? How do you know what you don’t know?
You may want to take a tip from the U.S. Navy. Over forty Navy officers or senior enlisted personnel were fired from their leadership positions in 2012 for not upholding the Navy’s core values. Almost all of these cases came to light through an annual anonymous command climate survey or hotline complaint. A work climate survey provides feedback on the organization’s work environment which influences employee’s behavior and their ability to do a job. How much effort and money could the Navy have lost if they did not have these safeguards in place? Many civilian businesses are implementing similar surveys to identify negative attitudes and behaviors which create barriers and negatively impact work performance. Other methods of determining employees concerns include hotlines, 360 degree evaluations, town halls, focus groups, and leader “walk-arounds.” Having some of these safeguards in place can help quiet that little voice!
Barriers to creativity and innovation in large organizations can fester in many areas not obvious to top leadership. The Star Model provides an organizational framework from which to examine various areas where barriers may be lurking. If your strategy is to encourage creativity and innovation, the other points of the star must be aligned properly to support that strategy. First, the right people need to be in place to convey the vision and strategy and set the conditions which encourages new ideas and risk-taking. Bureaucratic and hierarchal organizational structures support the creation and maintenance of barriers and should be avoided. Processes should be in place which encourage sharing of information and provide for a healthy working environment. Lastly, your reward system must be designed to encourage the behavior you want and have both a monetary and non-monetary component. How many barriers to creativity and innovation will you be able to knock down by following this shooting star?
*image courtesy of PinkBlue/freedigitalphots.net
Badal, S. (2012, September 25). Building corporate entrepreneurship is hard work. Gallup Business Journal. Retrieved August 26, 2014.
Carone, C. (2013, September 12). Want to Inspire Innovation? Reward Risk Takers. Forbes. Retrieved August 28, 2014, from http://www.forbes.com/sites/christacarone/2013/09/12/rewardrisktakers/
Cash Awards for suggestions, inventions, scientific achievements, and disclosures. (2007, April 26). Retrieved August 27, 2014, from http://doni.daps.dla.mil/Directives/01000 Military Personnel Support/01-600 Performance and Discipline Programs/1650.8D.pdf
Clemmer, J. (1992). Firing on all cylinders. New York, NY: Irwin Professional Publishing.
Commanding officer, XO and senior enlisted firings. (2013, February 13). Navy Times. Retrieved from http://www.navytimes.com/article/99999999/CAREERS/302050309/Commanding-officer-XO-senior-enlisted-firings
Galbraith, J. (2000). Designing the global corporation. San Francisco, CA: Jossey-Bass.
Hill, C., & Jones, G. (2013). Strategic management: An integrated approach (10th ed., p. 452). Mason, OH: South-Western, Cengage Learning.
Holland, C. (2008, October 27). The costs of the workplace bully. CBS Moneywatch. Retrieved from http://www.cbsnews.com/8301-505125_162-30940457/the-costs-of-the-workplace-bully/
Jeschke, S. (2011). Enabling innovation: Innovative capability - German and international views. Heidelberg, Germany: Springer.
Johnston, J., Bradley, P., Charbonneau, D., & Campbell, S. (2003). The Army culture - climate survey. Informally published manuscript, Royal Military College of Canada, Brussels. Retrieved from http://www.iamps.org/10_Johnston_paper_IAMPS_2003.pdf
Krogh, G., Ichijo, K., & Nonaka, I., (2000). Enabling knowledge creation: How to unlock the mystery of tacit knowledge and release the power of innovation. Oxford, England: Oxford University Press.
McDonnell, J. (2013). A strategic conversation with Dr. Pat Robertson. Journal of Strategic Leadership, 4(2), Spring 2013, 26-34.
Weber, S. (2008). Organizational behavior: Google corporate culture in perspective. München: GRIN Verlag GmbH.
Weske, M. (2007). Business process management: Concepts, languages, architectures. Berlin, Germany: Springer.
Williams, R. (2011, May 11). The silent epidemic: Workplace bullying. Psychology Today, Retrieved from http://www.psychologytoday.com/blog/wired-success/201105/the-silent-epidemic-workplace-bullying
 Galbraith, J. (2000). Designing the global corporation. (pp. 9-10) San Francisco, CA: Jossey-Bass.
 Krogh, G., Ichijo, K., & Nonaka, I., (2000). Enabling knowledge creation: How to unlock the mystery of tacit knowledge and release the power of innovation. (p. 248). Oxford, England: Oxford University Press.
 Badal, S. (2012, September 25). Building corporate entrepreneurship is hard work. Gallup Business Journal. Retrieved August 26, 2014.
 McDonnell, J. (2013). A strategic conversation with Dr. Pat Robertson. Journal of Strategic Leadership, 4(2), Spring 2013, 26-34.
 Jeschke, S. (2011). Enabling innovation innovative capability - German and international views. (p. 39). Heidelberg, Germany: Springer.
 Ibid. (p. 39).
 Ibid. (p. 39).
 Weber, S. (2008). Organizational behavior: Google corporate culture in perspective (p. 5). München: GRIN Verlag GmbH.
 Ibid. (p. 5).
 Ibid. (p. 5).
 Ibid. (p. 3).
 Ibid. (p. 3).
 Weske, M. (2007). Business process management concepts, languages, architectures (p. 5). Berlin, Germany: Springer.
 Ibid. (p. 6).
 Cash Awards for suggestions, inventions, scientific achievements, and disclosures. (2007, April 26). Retrieved August 27, 2014, from http://doni.daps.dla.mil/Directives/01000 Military Personnel Support/01-600 Performance and Discipline Programs/1650.8D.pdf
 Hill, C., & Jones, G. (2013). Strategic management: An integrated approach (10th ed., p. 452). Mason, OH: South-Western, Cengage Learning.
 Holland, C. (2008, October 27). The costs of the workplace bully. CBS Moneywatch. Retrieved from http://www.cbsnews.com/8301-505125_162-30940457/the-costs-of-the-workplace-bully/
 Williams, R. (2011, May 11). The silent epidemic: Workplace bullying. Psychology Today, Retrieved from http://www.psychologytoday.com/blog/wired-success/201105/the-silent-epidemic-workplace-bullying
 Clemmer, J. (1992). Firing on all cylinders. (p. 226). New York, NY: Irwin Professional Publishing.
 Ibid. (p. 229).
 Ibid. (p. 231).
 Carone, C. (2013, September 12). Want to Inspire Innovation? Reward Risk Takers. Forbes. Retrieved August 28, 2014, from http://www.forbes.com/sites/christacarone/2013/09/12/rewardrisktakers/
 Commanding officer, XO and senior enlisted firings. (2013, February 13). Navy Times. Retrieved from http://www.navytimes.com/article/99999999/CAREERS/302050309/Commanding-officer-XO-senior-enlisted-firings
 Johnston, J., Bradley, P., Charbonneau, D., & Campbell, S. (2003). The Army culture - climate survey. Informally published manuscript, Royal Military College of Canada, Brussels. Retrieved from http://www.iamps.org/10_Johnston_paper_IAMPS_2003.pdf
 Ibid. (p. 2).
Author Bio: Captain Jeanne McDonnell (ret.) served on active duty for over 25 years. Assignments included command of Naval Support Activity Norfolk and Transient Personnel Unit Norfolk, and service on the Joint Staff, the Navy Staff, Commander Surface Warfare Atlantic Staff, and Joint Forces Staff College. She is currently pursuing a doctorate in Strategic Leadership at Regent University.
Congratulations! You have just been promoted to a top leadership position in your organization. You have over 3,000 people working for you in four different states. Your budget is in excess of $25 million. Good luck, and remember, don’t screw this up. You didn’t get to this position because you’ve been a slacker – you’re a proven leader and experienJeanne M. McDonnell Articles
Strategic thinking is a knowledge acquisition process that connects and involves every component and department of an organization by defining the direction of the organization, how it construes its strategy into execution, how it reassesses the organization’s direction, and then fine tuning its path.[i] Organizational leaders who seek to develop successful organizations and ultimately work towards long-term success and sustainability would benefit from adopting strategic thinking and planning skills.
Traditionally, strategic thinking and planning is allied with high level and top leadership teams with an organization.[ii] When a leader applies new thoughts, procedures, and processes to guide the persuasion of organizational members and its components towards the advancement of the organization, the leader is said to be practicing strategic thinking.[iii] Strategic thinking therefore considers the ‘now’ to be able to obtain imminent insight into the future.[iv] When a leader(s) employs activities that direct the organization towards an innovative and competitive arena in today’s internationally aggressive marketplace this includes strategic thinking. Thus, leaders who work towards finding unconventional ways to compete and provide client value are said to be practicing strategic thinking. Such leaders are able to indentify exceptional approaches to provide value to their clients. Strategic thinking is more of an indefinable, methodical, and future oriented activity for leaders.[v] Leaders who are looking for ways to formulate winning strategies for their organizations must consider using strategic thinking as a vehicle.[vi]
Traditional strategic planning relies on systematic processes to ascertain who the organization is in terms of its mission, what the organization does in terms of its believes, where the organization is headed in terms of its vision, and how the organization intends to get there in terms of planning[vii] while strategic thinking centers on mental processes essential for use of information and ideas which form an organization’s prospective direction.[viii] Strategic thinking makes available input for the strategic planning process through ground-breaking opportunities[ix] to enhance the organization’s performance and accomplishments. Strategic planning searches for means to create a new outline of the organization’s direction by adopting a novel and enhanced prospect.[x]
Questions Arose From the Strategic Thinking and Planning Literature
The following questions arose from the literature review based on strategic thinking and planning:
*What do you consider to be your strongest leadership qualities?
*Would you say you possess strategic leadership qualities? If so, mention a few?
*What is the vision of your organization?
*Are your staff/followers familiar with this vision?
*In what ways would you say your staff/followers are supportive of the vision?
*Have you taken part in a strategic planning process as a leader?
*If so, what time frame is adopted for the strategic planning and implementation process of your organization (monthly, quarterly, annually)?
*In your opinion, what is strategic thinking?
*Which strategic thinking and planning skills are necessary for a successful process?
*Which strategic thinking and planning tools do you use for your planning and implementation process?
*What obstacles do you consider as a hindrance to the practice and implementation of strategic thinking and planning within your organization?
*What systems do you have in place to assist you as a leader in identifying strategic thinkers within your organization?
*As a leader, do you use a strategic team? If so, how do you choose your team members?
*What would you consider as your organization’s strengths, weaknesses, opportunities and threats?
*What strategies do you rely on to combat perceived weaknesses and threats to/within your organization?
*What specific tools do you rely on to determine the progress and growth of your organization?
*Please mention and explain 5 trends you perceive as having the potential to impact the long-term performance and success of your organization?
The first leader I chose to meet with was Matthew S. Essieh. Matthew is the president and chief executive officer of an information technology firm called EAI Information Systems located in Beaverton, Oregon. As a visionary leader,[xi] Matthew began his company from scratch 20 years ago. The company develops and modifies software solutions to assist financial service firms in controlling their retail investment programs for superior effectiveness and productivity.
Karen Howells was the second leader I chose to interview. Karen is the president and founder of the Howell’s Group, Inc.; a consulting firm in Portland, Oregon. Karen and her business focus on bringing ‘business to life’ through an exclusive and extremely tailored approach. Karen is a great communicator, a coach and a visionary.[xii]
The third leader interviewed was John T. Goldrick, Vice President for Enrollment Management and Student Life at the University of Portland. John oversees all student services including admissions, financial aid, student activities, judicial affairs, international student issues, career services, the Moreau Center for Service and Leadership, residential life, campus, ministry, health services, and public safety. John is a great strategist, a visionary and a great communicator.[xiii]
Responses from Leaders
What do you consider to be your strongest leadership qualities?
According to Matthew Essieh, his strongest leadership qualities include initiative and drive. Matthew reported he is driven internally; action oriented, allows other to follow, develops creative solutions to solve problems, and does not allow perceived problems to stand in his way. Karen Howells mentioned she connects quickly and authentically with clients, has the ability to motivate and influence others to get things done, is able to articulate a vision and inspires others to perform. John Goldrick loves to lead change, manages his employees well, has good intuition when hiring, has experience, works to keep his followers in the spotlight, and considers himself to be allocentric; more follower-centered than leader-centered. John stated he does not look for conflict, but at the same time, does not shy away from it.
Would you say you possess strategic leadership qualities? If so, mention a few?
Each leader I interviewed believes they possess strategic leadership qualities. According to Matthew Essieh, the fact that he founded his company 20 years ago is a sign of possessing strategic leadership qualities. He stated he focuses on broader decision-making without being ‘bogged’ down by details or initiatives. Therefore, he focuses on the broader positive implications of what has to be done. According Matthew, he has always had the vision to own businesses in the United States and he has achieved that vision. Karen Howells’ feels she is able to scan the social and economic environment in order to be in touch with her clients, is pragmatic in her operations, intentionally keeps her business small, and has the ability to listen to client’s and team members’ needs and concerns. John approached the issue of possessing strategic leadership qualities quite differently. According to John, he considers the ‘what, why and when’ with regards to a planning point of view. John also mentioned he relies on assessment tools prior to the implementation of any plan. Therefore, the assessment process assists him in determining whether the move is strategic or not.
What is the vision of your organization?
Regarding the vision of the organization, Matthew Essieh stated his vision is, “To be the leader in providing financial services technology and responsive services to clients.” Karen Howells envisions her organization to be one of the strongest regional players. She also believes it takes leaders and organizations to the next level of success, does not work with failing organizations, and remains a ‘boutique firm’ that customizes its services to meet the needs of clients. According to John Goldrick, University of Portland’s vision is to be the best Catholic teaching university in the western United States focusing on faculty who are abreast in research and publication.
Are your staff/followers familiar with this vision?
Each of the leaders I interviewed stated their followers were familiar with the vision of the organization. According to Matthew, his staff believes in the vision because they live by it every day. “My followers understand that everything is client centered and has to be approached as a strategic partnership with clients,” said Karen Howells. Karen stated she knows her followers have bought into the vision because they often refer her to other clients. John Goldrick strongly believes his followers are familiar with the vision because he seldom discusses issues without relating it to the vision of the university. He also added it is an expectation he has of his followers and is incorporated into how they execute their work on a daily basis.
In what ways would you say your staff/followers are supportive of the vision?
According to Matthew, he reported his follower’s exhibit support for the vision of the organization through the work they do each day by providing innovative technology and responsive services to their customers. He mentioned the vision drives his employees to develop quality products for their clients. Karen Howells stated an emphatic “yes” as evidence of the fact her staff are supportive of the vision of the organization. John Goldrick stated his follower’s support of the vision of the organization and this is reinforced through annual retreats and full day discussions. According to him, his followers also provide regular feedback on the administration by highlighting the positives and negatives.
Have you taken part in a strategic planning process as a leader?
Matthew stated he and the organization has taken part in a strategic planning process and will participate in the process again this year. “Absolutely”, Karen Howells stated when asked whether she has ever taken part in a strategic planning process. According to Karen, she leads a lot of strategic planning session with her clients, as well as, with the staff in her business. John Goldrick stated he has taken part of numerous strategic planning sessions for the university during of fourteen years that he has been there. However, John stated the university does not typically put it into practice and this often results in frustration on the part of the followers. He mentioned the university put together a strategic plan, but it was not used because the goals and objectives were too many. John feels there are many problems associated with strategic plans. First, he thinks strategic plans are not fluent with the total needs of an existing organization. Second, strategic plans are usually not structured to operate as a living document and third, he believes the tasks provided in the strategic plan are usually in conflict with strategic thinking. Thus, he recommends fewer goals, objectives, and tasks should be incorporated into a strategic plan in order to make it more applicable to the specific departments at the university.
If so, what time frame is adopted for the strategic planning and implementation process of your organization (monthly, quarterly, annually)?
According to Matthew, his organization adopts the annual approach to the strategic planning process. He stated his organization revisits the plan annually. Karen Howells reported her firm adopts the semi-annual approach for the strategic planning process. According to Karen, she holds annual meetings with her followers to review the past year as part of their strategic planning process. According to John Goldrick, the University of Portland used to develop a strategic plan every 10 years, but now the school utilizes a five-year approach. He stated this is driven by the academic accreditation board regulations.
In your opinion, what is strategic thinking?
When asked to give his opinion on what he considered as strategic thinking, Matthew stated that he considers “strategic thinking to be the day-to-day operational type of thinking.” He also mentioned it is the process of stepping back and looking at the broader purpose and direction of the organization. Furthermore, he stated strategic thinking includes deliverables and the implementation of a strategic plan to achieve goals, objectives and the purpose of the organization. Matthew gave an example of opening up a new office in Accra, Ghana with a vision to reach out to the West African Sub-region as a form of strategic thinking. According to Karen Howells, a leader’s ability to walk onto a balcony to gain a better view of things in terms of social, economic and political issues determines whether he or she is a strategic thinker. Karen gave an example of a client who is using the current health bill to his advantage, and at the same time, helping others. Karen stated a strategic thinker considers how things fit both inside and outside of the organization to determine what actions need to be taken. “Such leaders strive to be ahead of the game,” Karen remarked. For John Goldrick strategic thinking comes into perspective when a leader considers the ‘why’ and not the ‘what’. Thus, the leader considers why the organization is doing what it has set out to do and asks if it is taking the appropriate path.
Which strategic thinking and planning skills are necessary for a successful process?
With regards to strategic thinking and planning skills necessary for a successful process, Matthew stated as the CEO of the organization, he considers the direction of a proposed product, what competitors are offering and whether the product will be successful within the next three years. He also mentioned he works in collaboration with his project manager who skills assist in product development. The project manager assists in determining the sustainability and success of the product and the costs involved. Karen Howells mentioned the following skills as necessary for a successful strategic thinking and planning process. For strategic thinking, the leader must be able to look ahead and envision the organization by utilizing different approaches. She also mentioned a strategic leader must know the market in which he or she operates in. For strategic planning to take place, Karen mentioned the leaders must seek to engage the entire organization in the process. According to Karen, she believes funneling, environmental scan, and annual planning sessions can facilitate a successful process. John Goldrick stated no planning process works if it originates from the top. Therefore, he listens to his followers and adopts an all inclusive process of planning. Trust, honesty, and openness are key to a strategic thinking and planning process. He stated leaders who are not open and do not listen develop ineffective plans.
Which strategic thinking and planning tools do you use for your planning and implementation process?
Matthew stated he uses individual people as tools for the planning and implementation process. He reported he relies on key players and stakeholders within his organization such as board members, staff members, and clients. He also reported he creates a culture of strategic thinking and planning to be used as a tool for the implementation process. According to Karen, she uses the ‘sticky wall’ idea as a tool during the strategic thinking and planning process. During this process, participants are encouraged to write their personal vision, mission, goals, objectives, and ideas, as well as, that of the organization. Karen then uses the data collected for the planning and implementation process. Karen also mentioned brainstorming and funneling as effective tools for the strategic thinking and planning process. John Goldrick stressed the use of communication as a dynamic tool for the strategic thinking and planning process. He suggested leaders adopt a discussion and explanation strategy when thinking and planning with their followers. Promulgation of information is key for a successful planning and thinking process, John Goldrick said.
What obstacles do you consider as a hindrance to the practice and implementation of strategic thinking and planning within your organization?
When the organizational culture is not open and receptive to strategic thinking and planning processes, its practice and implementation becomes an issue for leadership and followers, Matthew remarked. According to him, when followers are not invested in the overall success of the organization it becomes difficult for leadership to implement strategic thinking within the organization. Followers not just interest in their paycheck can be a huge success for this process. Karen stated the size of her organization is often a hindrance to strategic thinking and planning. She also mentioned a lack of energy because of other life circumstances have been a barrier to strategically thinking and planning for the organization’s progress and growth. John Goldrick mentioned a lack of creativity, a fear of change, apprehension towards taking risks, a fear of making mistakes, the inability to lack failure and a refusal to undertake true assessment of the situation can be huge hindrances to the strategic thinking and planning process.
What systems do you have in place to assist you as a leader in identifying strategic thinkers within your organization?
According to Matthew, he identifies strategic thinkers by providing followers with the opportunity to lead a software development project. He also creates small and ad hoc teams for individual followers to be given the opportunity to solve problems and develop new ideas. Karen relies on team members to assist in the strategic thinking process and therefore identifies who excels in such an area. She also works towards identifying potential employees and places them on short-term projects to allow her to observe and confirm they possess strategic thinking skills. John Goldrick, on the other hand, does not consider this process as a system. According to him, it is more of an appraisal process which he undertakes once a year with his followers to identify strengths and weaknesses. After this process, “I am able to identify strategic thinkers,” John said. However, he stated it is a difficult process to undertake with university administrators.
As a leader, do you use a strategic team? If so, how do you choose your team members?
Matthew reported he uses strategic leadership teams within specific departments. Karen Howells uses a team of consultants as her strategic leadership team. According to Karen, when the need arises she utilizes other individuals from other organizations who possess the skills needed. According to John Goldrick, his strategic leadership team comprises of his staff which is made up of fourteen departmental heads. He reported the team meets for two hours every two weeks to deliberate on issues concerning the university. He stated, “I could not function without the team,” John said. He reported such collaboration allows us to work towards a common goal he concluded.
What would you consider as your organization’s strengths, weaknesses, opportunities and threats?
Matthew mentioned his organization possesses the following strengths. It is responsive to clients’ needs, flexible to solve client needs, relies on client needs to define its problems and adapts to client needs. He felt the organization had the following weaknesses: unrealistic client expectations and the lack of stability of a product. Matthew stated his organization is flexible and responsive and therefore this can be seen as an opportunity. The inability to meet customer expectations, a threat to credibility and the potential to lose customers are seen as threats, according the Matthew.
According to Karen, the individual clients the organization works with and the reputation of her team members are seen as strengths. As a leader, Karen stated her inability to clearly see the future is a weakness. Karen reported she has not been in good health over the past year and therefore does not have a committed direction for the organization and as a result has not marketed her services as readily as in recent years.
John Goldrick stated the strengths of the University of Portland is that it is a Catholic University and University of Portland is aware of what it wants. The University of Portland lacks self-confidence and therefore this is seen as a weakness. However, he sees opportunities in the horizon as individuals are beginning to recognize the identity of the institution. He foresees secularization and narcissism of the American society, the growing need for instant gratification, and the delayed enjoyment in higher education as threats to the welfare of the institution.
What strategies do you rely on to combat perceived weaknesses and threats to/within your organization?
Clear communication of customers’ expectations; internally enforcing flexibility, responsiveness to customer needs, and communication among leaders and followers; and ongoing training and accountability are strategies that Matthew utilizes to combat perceived weaknesses and threats to his organization. Karen uses change initiatives and time-lines to combat weaknesses and threats within her organization. John employs open communication; a collective approach to leadership; and endless conversation around the vision, mission, goals and objectives of the institution to combat weaknesses and threats.
What specific tools do you rely on to determine the progress and growth of your organization?
In determining the progress and growth of the his organization, Matthew keeps close accounts of sales figures, the measurement of profitability, client retention, cost management and the measurement of growth and retention of staff. According to Karen, she considers ‘how full the pipeline is,’ how may referrals the firm receives, and the level revenue for the firm. John presented a different approach to determining the progress and growth of his organization. According to John, he uses assessment tools and performance appraisals and reviews on a regular basis.
Please mention and explain 5 trends you perceive as having the potential to impact the long-term performance and success of your organization?
According to Matthew, the contraction and expansion of the financial services industry, mergers and acquisitions within the industry and the changing pace of technology and staying abreast of such changes are potential trends that may affect his organization. He also mentioned the workforce in the United States over the most recent years has not seen enough individuals being trained within the information technology industry. Therefore there is a limited workforce to tap into. He also stated the cost of labor and current privacy laws and regulations regarding sensitive data may also have an adverse affect on his organization in the near future. Karen believes the following trends will impact her organization’s performance and success over the course of time: clients’ desire for instant gratification, organizational fatigue and overload, and competition from competitors. Karen also mentioned the emergence and growth of small businesses can have a huge impact on her organization. Karen believes the current generation of young people, will have a significant impact on her company. John had similar views with Karen. John perceives secularization, narcissism, instant gratification and federal government regulations will impact the performance and success of the University of Portland.
The leaders in this interview were carefully selected as a result of my interests and practice in consulting and higher education. The questions were carefully crafted to elicit the needed information from the selected leaders regarding what they considered as their strengths as leaders and in the area of strategic thinking and planning. Interestingly the three leaders had similar views though operate in different industries. Their views regarding trends that will impact the future of their organization are proof of their ability to think and plan strategically in order to run successful organizations. All three leaders provided great examples of visionary leadership and they brought strategic thinking and planning to life. It is therefore in the good interest of organizational leaders to research and practice strategic thinking and planning principles. Leaders who lack the ability to think and plan strategically must rely on internal and external consultants[xiv] who will facilitate the process of imparting the needed knowledge, skills and expertise for a successful operation. Such leaders can take steps to build a resource base of materials centered on strategic thinking and planning for their organizations for the use of their followers in order to develop a culture of strategic thinking and planning in their organizations.
[i] Hughes, R. & Beatty, K.C (2005). Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success. Jossey- Boss, San- Francisco, CA.
[ii] Fairholm, M. & Card, M. (2009). Perspectives of Strategic Thinking: From Controlling Chaos to Embracing it. Journal of Management. 15(1), 17-30.
[iii] Hughes, R. & Beatty,K.C (2005). Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success. Jossey- Boss, San- Francisco, CA.
[iv] Sanders, I. (1998). Strategic Thinking. Strategy & Leadership. 33(5), 5-12
[v] Goldman, E.F. (2007). Strategic Thinking at the Top. MITSloan Management Review. 48 (4). 75-80
[vi] Abraham, S. (2005). Stretching Strategic Thinking. Strategy & Leadership. 33(5) 5-12.
[vii] Strong, B. (2005) Strategic Planning: What’s So Strategic About It? Educase Quarterly.
[viii] Sanders. (1998).
[ix] Briefing Notes: What is Strategic Thinking? (Philadelphia, PA: Center for Applied Research, 200), 1.
[x] Fairholm & Card. (2009).
[xi]Jones, T. (2010). What is Your Vision? Leadership Excellence. 27(3), 6.
[xii] Robert N. Lussier, R.N. & Achua, C.F. (2007). Leadership: Theory, Application, & Skill Development: Thompson Higher Education. Mason, Ohio.
[xiii]Richardson, D. (2009). The Urgency Factor…Leadership Communication In Chaotic Times. Of Counsel. 28(8), 10-13.
[xiv] Block, P. (2000), Flawless Consulting: A Guide to Getting Your Expertise Used. Pfeiffer, San Francisco, CA. 5.
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Strategic thinking is a knowledge acquisition process that connects and involves every component and department of an organization by defining the direction of the organization, how it construes its strategy into execution, how it reassesses the organization’s direction, and then fine tuning its path.Peter Carlos Okantey Articles
This is a short story about a small high tech company that in spite of some developing employee relations issues has been very successful. In order to protect the guilty, we will call this company Wacko Technology.
On the surface everything at Wacko appears to be rather calm. They are making money so little else seems that important. Oh, there are one or two tell-tale signs of trouble brewing beneath the service such as Wacko’s rising 18% turnover rate. Also Wacko’s break room is filled with “toxic gossip” as well as the not too small matter of constant employee gripes and complaints. To say the least, all was not well at Wacko.
While considering Wacko’s situation, I began to get those same uneasy feelings you get when watching a documentary on volcanoes. In the program’s opening scene you are speeding in a helicopter towards a tropical island paradise, surrounded by clear blue water and white sand beaches, covered in softly swaying palm trees and beautiful tropical flowers. But just before the first commercial break your dream of this island paradise becoming your next vacation destination is totally destroyed by the shattering forces of an exploding volcano. The shock is so great to your senses you grab the remote and quickly begin searching for an escape, but you end up settling on another disaster by watching the Red Sox blow a seven game lead in the AL East.
It has not been that good a day. After having spent your entire day fighting fires at work and now to see you vacation dream being consumed by smoke and ash followed by watching another year of the Curse of the Bambino play out on ESPN has about pushed you over the edge.
If you are experiencing pre-volcano anxiety concerning your organization, this may be a good time to intervene with an employee driven organization development program that is based on the principle that, "the person closest to the problem is the best expert on the problem". Don't worry, this solution is not going to replace you. In fact, it will contribute greatly to strengthening your position of leadership at all levels of the organization. The leadership principle at work here is simple. Give your employees a voice by “asking employees their opinion, listening to what they have to say and acting on it”.
You begin by first asking your employees in confidential one-on-one interviews; “What three things, if done extraordinarily well, will have the greatest impact on the quality of work and the quality of work life for you, your fellow employees, customers and your company?” These interviews are best conducted by your HR department or an outside consultant. Once you have completed interviews with each of your employees (or a representative percentage), organize their suggestions in order of importance and provide your employees access to your listing through feedback meetings or by email. This lets employees know you value their opinion. On the front end, if there are any suggestions you will not be implementing, it is very important to let your employees know what you will not be doing and explain why. Don't be afraid to say no as long as you explain why.
Next go to work on a “quick start plan” by announcing and implementing any suggestions that can be put in place quickly and that you feel are critical to addressing employee dissatisfaction. In order to address the remaining employee suggestions create an Organization Development Committee (7 to 9 member committee) made up of a cross section of employees, which should include two or three well respected front line managers. This committee will be responsible for developing, for management’s approval plans and programs that address employee concerns and suggestions taken from the employee OD interviews. The manager’s involvement in the committee is to act as the “boss interpreter” directing the group’s recommendations towards plans that will be accepted by management. Allow the committee to own the process and the chairperson of the OD committee to be responsible for communicating to employees all aspects of the committee’s activity including announcement of action plans and programs developed as a result of employee input. An OD Plan of this type has a six month shelf life so I strongly suggest someone in senior management take responsibility for championing the OD committee work.
By asking your employee’s for their opinion you begin a participative process that will change the culture of your organization. But what is so remarkable about an employee driven OD program is not only will your employees effectively address issues that threaten employee morale and productivity but the program will also empower employees companywide by giving them a voice. Your employees’ voice will be expressed by:
*Creating a belief that they can make a difference by seeing their ideas are valued and implemented.
*Taking greater initiative and action to make things better.
*Taking responsibility to do the right thing and not always waiting for management direction.
*Taking leadership by being willing to help others move in the right direction.
*Becoming self-correcting by making themselves accountable to the standards they set.
*Becoming more confident and proud of the work they do and the organization they work for.
*Working in a more collaborative way to help assure the best thinking and employee support made part by the critical plans as they are implemented.
*Taking responsibility for developing and maintaining a positive employee culture.
Strengthening relationships that are built on trust.
*Expanding of the social circle within the organization where employees feel like they belong to something bigger them themselves.
Creating peer pressure for the majority who are no longer willing to accept difficult, nonproductive employee behavior. These problem employees then become isolated and their counterproductive attitude and behavior will be minimized. These employees will either slowly change for the better or will become so uncomfortable they will leave the organization. This is how you create positive turnover.
Volcanologists tell us that the study of volcanoes is not a perfect science and that there is much more to learn before they are able predict a volcanic eruption. The same may be true for predicting the eruption of employee relations problems, but there is a way to prevent these nasty employee eruptions …. simply give your employees a voice.
About the authors:
Michael E. Hackett is a retired Human Resource executive and management consultant based in Brentwood Tennessee. www.hacketthrconsultant.comj Michael has distinguished himself in the field of Human Resources Management and Organizational Development, with more than 40 years of human resources consulting, management and executive level experience in business, industry, government and healthcare. Michael has served as an Adjunct University Professor for more than 25 years, where he has taught a variety of management, leadership, customer service and strategic planning courses. Hackett has authored a number of management articles; and as conference leader, he has conducted training programs for business, industry, government, hospitals, universities, and professional associations. Michael’s academic credits include a BS and MS degrees from The University of Memphis. You may reach Michael at email@example.com
P. Daniel Hackett is a Construction Project Engineer with J. E. Dunn Corporation in Brentwood Tennessee. Dan’s academic credits include a BS degree in Building Construction Science from Auburn University and a MS degree in Sustainable Practices from Lipscomb University in Nashville. Dan was also a intern assistant with Hackett and Assistant while attending Auburn University.
This material is copyright protected. No part of this document may be reproduced, in any form or by any means without permission from weLEAD Incorporated. Copyright waiver may be acquired from the weLEAD website.
This is a short story about a small high tech company that in spite of some developing employee relations issues has been very successful. In order to protect the guilty, we will call this company Wacko Technology. On the surface everything at Wacko appears to be rather calm. They are making money so little else seems that important. Oh, there are one or two teMichael and Daniel Hackett Articles
Let’s be honest, any kind of change, much less corporate change, is difficult, really difficult. Whether a start-up experiencing growing pains, a company faced with increased competition, a floundering company trying to stay afloat, or a successful business attempting to expand into global markets, the path toward change can often be unclear at best and the barriers can seem insurmountable at worst. Yet change your company must if it is going to become or remain a “player” in its market. The question isn’t whether your business must change; that is a given if you want it to survive and thrive. Rather, the question is: Will our company change?
If you answer in the affirmative, there are two more questions that you must ask. First, what will your company change? In the ever-morphing marketplace, there isn’t always clarity on what needs to be changed for a company to stay competitive. Second, how specifically will your company change? It’s one thing to have grand ideas about what changes your company needs to make. It’s an entirely different thing to take those “50,000 feet” ideas and bring them down to Earth.
Though change is always complex, like all complicated processes, it begins with a basic framework that orients and guides the course of transformation. A useful way of framing this process is by what The Trium Group calls “the Six I’s”: intention, inspiration, information, insight, integration, and implementation.
The foundation of any change is intention that change is needed. Intention provides the objective for an initial course of action that will lead to the desired change. For example, “We intend to modify our sales practices to make it more customer friendly” or “ Our intention is to increase our market share by 25% over the next 12 months.” This intention creates a sense of purpose that provides the preliminary impetus for the change.
As the saying goes, though, the road to you-know-where is paved with good intentions. Simply knowing what your company wants just isn’t enough for change to occur. Instead, there needs to be inspiration that puts the wind in the sails to propel the change forward. Because change is so difficult, the motivation to change must come from a deep place within the leadership of an organization and that strong desire for change must then emanate outward and be embraced through all levels of the organization. This inspiration can be grounded in many forms so that it is more readily accessible to everyone involved in making the change a reality, whether due to a sense of ownership, pride in being part of a productive team, personal ambition, or the determination to take the company to the next level. The key is to infect your organization with this inspiration from the corner office to the “boots on the ground.” Without this powerful emotion, any efforts at change are sure to be dead in the water.
One of scariest things about change when it’s first proposed is lack of clarity and its magnitude.
Everyone knows that a change needs to be made, but there are many questions that are left unanswered and the change can seem overwhelming It can feel like you are told to climb Mt. Everest, but without the necessary equipment, route, or guidance. This feeling of “How can I possibly do this?” is where the idea of change collides with the reality of change. And that collision can stop even the most powerful inspiration in its tracks.
The remedy for this feeling of being overwhelmed is information. When everyone in your organization has the relevant data needed to put the required change in perspective, the scope and process of change seem more manageable. You want to answer the what, why, who, where, when, and how of the change. So, my recommendation to you when it comes time to announce the changes through your organization is to follow it very soon after (if not concurrently) with the information that will allow everyone to gain perspective and understand that the change is not only possible, but doable.
Once everyone in your company understands the ins and outs of the proposed change, insight is necessary to take the intention, inspiration, and information and make the change personal. In other words, every team member must understand their role in the organization-wide change. This insight provides each person with a framework and process that will guide them in their particular responsibilities in making the change happen.
One of the most challenging aspects of company-wide change is that your team is expected to make the changes while also continuing to fulfill their normal roles and responsibilities. The stress-inducing question that everyone asks is: “How am I going to do this when I’m already maxed out in my ‘day job’?” This is where you must ensure effective integration of the change process into everyone’s already-busy schedules. The simple reality is that change will not occur if your people lack the time, energy, or resources to do their part in initiating the change. You must be explicit in identifying the when and how of the change for each member of your team, otherwise they are likely going to feel overwhelmed and demoralized, both of which will undermine the company-wide efforts at the needed change.
All of your company’s efforts to this point are in preparation for rolling out the intended change in your company. Everything to this point will go for naught if it isn’t able to take action in pursuit of the change objectives. The final phase of the change process, implementation, is where the rubber meets the road. If you have successfully fulfilled the mandates of the first five I’s, meaning everyone in your company knows the what, when, where, and how, implementation should be, well, not easy, but a natural extension of the earlier groundwork. These efforts will then, over time, produce the intended change and help your company to achieve its goals and find continued success.
About the author:
Jim Taylor a partner at the Trium Group, a boutique corporate consulting firm based in San Francisco that specializes in strategic, organizational, and human transformation and performance. You can contact Jim at
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Let’s be honest, any kind of change, much less corporate change, is difficult, really difficult. Whether a start-up experiencing growing pains, a company faced with increased competition, a floundering company trying to stay afloat, or a successful business attempting to expand into global markets, the path toward change can often be unclear at best and the barriers can seem insurmountable atJim Taylor, PhD Articles
The Navy – it’s not just a job, it’s an adventure! Get technical training, see the world, earn educational benefits, and be part of the fight against global terrorism! These are just a few of the reasons people are motivated to join the Navy. The Navy experience varies from sailor to sailor causing some to leave the Navy after a few years and others to make it a career. After their duty station, the biggest influence on a sailor’s Navy experience is typically their leader and that person’s leadership style. Leadership styles in the Navy can be compared to a Clint Eastwood movie; The Good, the Bad, and the Ugly. Generally when a Sailor or Navy veteran is asked who their best leader was, it won’t take them much time to identify the good. Similarly, when ask who their worst Navy leader was, they can identify the bad almost immediately. Then there are those sailors who have experienced the ugly Navy leader. These are sailor’s who have survived bosses whose leadership styles are so toxic, the leader is often relieved from their position.
What leads to these people in authority to act the way they do, whether good, bad, or ugly? It has been suggested that a leaders inner motives, combined with their competencies, drives leadership style. The leader chooses their leadership style to help them best achieve their motives. This article explores what motivates one subsection of the military, naval leaders, and how that motivation influences the specific leadership style or styles they use.
Honor, Courage, and Commitment
All sailors are required to know and expected to live the Navy’s Core Values of “Honor, Courage, and Commitment.” Honor requires truthfulness, honesty, integrity, respect for others, knowing right from wrong, and acting in an ethical manner. Courage is the personal and moral fortitude to do what is right whether facing anything from enemy fire to a temptation. Commitment means staying the course regarding the oath to ‘defend and protect,’ personal behavior, technical skills, and respect for others. The core values give all sailors the fortitude to fulfill their duty to their followers and their country.
These core values were not arbitrarily arrived at. Being honest was rated the top characteristic of admired leaders in repeated studies. Even though the studies were conducted with non-military personnel, courage was also ranked high. These values drive commitment and without commitment, a leader’s credibility diminishes.
Navy Leadership Training
The Navy has long recognized that leadership styles and skill levels have an impact on mission accomplishment, retention, and morale. For years, the Navy has had the Naval Leadership Continuum which provides career-long leadership training from E-4 to the flag officer level. The top three leaders of any Navy command are expected to attend leadership training at the commanding officer, executive officer, or command master chief level as appropriate. Navy leadership training is not only for senior leaders but is also targeted at far more junior personnel. Navy leadership training has such a good reputation Forbes magazine reported that many of the top corporations in the nation have studied it “…to see what they can learn and adapt from the Navy, to weave into their own cultures of leadership learning and development.”
Sounds good, right? Despite the majority of Navy leaders who uphold the highest traditions of our nation, other Navy leaders continue to make headlines for leadership failures. Regrettably, these incidents greatly damage the leader’s career and normally reflect poorly on his or her family, service, and country. What motivates these leaders to stray from the sound leadership principles which they have been taught? And can their leadership style predict hidden motivations?
In reality, it is difficult to know what truly motivates an individual, but with most leaders there are indications of what motivates them. Going back to Clint Eastwood’s outline, let’s look at some well-known naval leaders, their leadership styles, and what may have motivated them.
While stationed on the Joint Staff in the Pentagon in the 1990s, I was fortunate enough to serve with two great naval leaders, General Peter Pace, USMC, and Admiral Vernon Clark, USN. At the time, they were both three-star flag officers and served in key positions on the staff. Both were strategic thinkers with stellar reputations as intelligent, honest, hard working, and selfless leaders who cared strongly not only for the mission but for their people. There was never a question that both men loved their country and were ready to do whatever needed to be done to get the mission accomplished. Their motivation was to serve not only their leaders and followers but their country and fellow countrymen.
Both of these gentlemen had similar leadership styles – a combination of servant leadership and transformational leadership. Servant leadership has been described as a style where the leader places others at the center instead of themselves and who view their task as serving others. A transformational leadership style is evident when the leader dismisses using their position or rank to get something done and “…instead attempts to motivate and mobilize followers by persuading them to take ownership of their roles in a more grand mission that is shared by all members of the organization.” There are some who would suggest these leadership styles are “touchy-feely” or not goal-oriented enough, but this is not the case. It should be noted that both these men were fiercely dedicated to the mission of national defense and their leadership style prompted others to emulate that dedication to the mission despite danger, family separation, low pay, and difficult living conditions. These two exemplary leaders each had 30+ years of service to their country. Through these years, there were countless examples of actions that personified the type of leader they were. An example from each helps to show their true colors.
Admiral Clark continued to excel after his tour on the Joint Staff and rose to become the Chief of Naval Operations (CNO), the Navy’s top position, in July 2000. A quick review of his CNO guidance to his leaders demonstrates his commitment to the mission and to his people.
Winning the Global War on Terrorism is our number one priority… Last year I told you I wanted every leader to be evaluated on two things, their commitment to the growth and development of their people and above all to mission accomplishment…I want each of you to understand that mission accomplishment means both warfighting effectiveness and resourcefulness. It has been said that great leaders do the right thing, and great managers do things right—we need to do both…People remain at the heart of all we do; they are capital assets in our Navy. We have invested heavily to do what is right for our people. As we look to the future, we will build on the impressive progress we have made in recruiting, assigning, and retaining our military and civilian professionals. "Growth and development" is our byline and I expect every leader to be deeply involved in developing their shipmates. Active leadership is making it happen today and will do so in 2003.
Admiral Clark didn’t just talk the leadership talk – he walked the walk. In January 2002, he traveled half way around the world to reenlist sailors onboard the USS Theodore Roosevelt. His words following the ceremony demonstrated his commitment to his sailors, “I came out here to look you in the eye, and tell you something that I couldn't tell you if I just sent you a message. I came out here to look at you and tell you that the American people are so proud of what you're doing.”
General Pace also was clear in what he thought was important – the sailors, soldiers, marines, and airmen that he led in the nation’s highest military position. In 2007, while serving as the Chairman, Joint Chiefs of Staff (CJCS), he was told that he would not be renominated for the CJCS position. Defense Secretary Robert M. Gates suggested to Pace that he voluntarily retire to reduce awkwardness with the Bush Administration. He refused. After a speech at the Joint Forces Staff College, he was asked why he did not voluntarily step down.
“I said I could not do it for one very fundamental reason, and that is that ‘Pfc. Pace’ in Baghdad should not think ever that his chairman, whoever that person is, could have stayed in the battle and voluntarily walked off the battlefield,” he said. Out of his sense of leadership, he could not even consider the idea, Pace said. Therefore, he did not submit his retirement papers until after it became publicly known that he was not going to be renominated. “The other piece for me personally was that some 40 years ago I left some guys on the battlefield in Vietnam who lost their lives following Second Lieutenant Pace,” he said. “I promised myself then that I will serve this country until I was no longer needed. I need to be told that I’m done. I’ve been told I’m done.”
Both Clark and Pace were motivated by love for country, their countrymen, and those they led. Their leadership styles clearly reflected and promoted achievement of their motives.
Not all successful military officers are necessarily good leaders. Most career officers have seen leaders “that eat their young” and wondered how it happens when a poor leader gets promoted or put into a position of power. Retired Green Beret Lt. Col. Mark Johnson noted, “Anyone can try to impress and fool the boss and peers and actually be successful doing it…But the true test, the true mark of your respect and character comes from below, not above.” What motivates this negative type of leadership style could range from anything from insecurity to over-confidence. An interesting case is that of Admiral Earnest J. King, who some consider one of the greatest Naval heroes of the 20th century.
Admiral King served as both the Commander in Chief and the Chief of Naval Operations in World War II. He was an extraordinarily intelligent risk-taker who quickly climbed the ranks after graduation from the U.S. Naval Academy. In a biography of King, Thomas Buell noted his primary motivation, “King had but one aim in his life during his first forty years of naval service; to become the Chief of Naval Operations…He made no secret of it. He would tell anyone who would listen…”
As his primary motivation was self-interest, it is not surprising to find that many subordinates found his leadership style abrasive and uncompromising. As the Navy Commander in Chief, King worked his staff to the point where there were illnesses including heart attacks and even a suicide. One officer who worked for King reported he did not tolerate errors and that “Censure was swift, devastating, and before a cloud of witnesses.” Another officer noted that filled rooms would clear out when he entered, “No one seemed to want to be where King was.”
Admiral King was an extraordinarily successful naval officer who contributed to the Navy mission, but his brusque leadership style was clearly not appreciated by his Sailors. It is interesting to ponder if King’s abrasive leadership style would have been tolerated in today’s environment where command climate is a consideration. As King’s motivation to become Chief of Naval Operations was so strong, today he may have very well adapted his leadership style into something more acceptable.
It is disturbing that 39 senior Navy leaders were relieved for professional or personal incidents or indiscretions in 2011. Equally concerning is so far in 2012, 26 senior Navy leaders have been fired. Sexual harassment, hazing, drunk driving, adultery, incompetence, inappropriate relationships, cruelty, and maltreatment are some of the behaviors that these leaders were fired for. It is unlikely that these leaders intentionally wanted to end their careers in disgrace. What was their motivation for this poor leadership behavior? Each of these leaders was required to go through leadership training before they took their positions – training that reinforced that any of these behaviors would most likely lead to dismissal for cause. Training that also highlighted the difficult spot that this type of dismissal put their family, their command, their Navy, and their country in.
Possible motives were personal gain, sexual gratification, and a quest for power. Other contributors included stupidity and poor judgment. These motivations contrast sharply against motivations such as service to country, service to fellow service members, and mission accomplishment. When a leader is committed and motivated to their mission and their people, they intentionally avoid situations that encourage or facilitate poor decision making.
Although less than one percent of commanding officers are relieved each year, it would be wise to remember these are only the ones who were caught and reported. How many sailors are out there trying to hold on and waiting for a transfer date for their boss or themselves? Besides the personal embarrassment to the leader and the Navy, there are significant costs to the taxpayer for these leadership failures. One of the primary symptoms of dysfunctional leadership behavior is lower productivity due to low morale. Gallup estimates it can cost an organization approximately 1/3 of its payroll cost. Additionally, retention can be negatively affected resulting in increased costs for the Navy. Then there is the obvious cost of having to find and train qualified reliefs for those who are dismissed.
One solution may be to go through these cases and analyze what were the motives of the leader that prompted the incident or incidents that ended their careers? When we understand one’s motives, we can better understand their behavior. And could an analysis of leadership styles help to predict poor behavior? If so, who would be best to conduct an analysis of leadership styles?
A study on destructive leadership behavior in the Swedish military was recently completed which could have bearing on this problem. The study provided a survey to subordinates of military leaders and asked them to answer “How well do the following statements fit with regard to your immediate supervisor/commander?” Twenty statements were rated including: uses threats to get their way, has violent tendencies, put’s own needs ahead of the group, gives unclear instructions, etc. The survey could be completed in a short time and the results proved statistically reliable. This instrument also fits nicely into a 360-degree evaluation. Although some officers and senior enlisted would be threatened by a system such as this, those leaders who have the right motives and right leadership styles should welcome one. As Lt. Col. Mark Johnson noted it is easy to trick your leaders and peers into thinking you are a great leader. It is not so easy to trick your subordinates – our service members are smart and know a good leader when they see one.
Personal motivations do impact leadership styles for the simple reason that in order to get what they want people naturally adopt those characteristics that will help them achieve their goal. When motivations fall outside of the Navy’s core values of Honor, Courage, and Commitment, leadership styles also fall outside of the acceptable boundaries the Navy has tried to instill not only through its leadership training but culture as well.
About the author:
Captain Jeanne McDonnell (ret.) served in the U.S. Navy for 25 years. Command assignments included Naval Support Activity Norfolk, Naval Administrative Command, and Transient Personnel Unit Norfolk. She also served in the Pentagon on the Joint Staff and Navy Staff. Jeanne has a Masters Degree in Education from Old Dominion University and another in Military Studies from U.S. Marine Corps University. She is currently pursuing a doctorate in Strategic Leadership at Regent University.
This material is copyright protected. No part of this document may be reproduced, in any form or by any means without permission from weLEAD Incorporated. Copyright waiver may be acquired from the weLEAD website.
 Brusman, Maynard. "Emotionally Intelligent Leadership Styles - Leaders Inner Motivations." EzineArticles. N.p., n.d. Web. 29 Aug 2012.
 Harmon, C. "The US Navy Core Values - Honor, Courage and Commitment." EzineArticles. n.d. n. page. Web. 24 Aug. 2012.
 Kouzes, J. and Posner, B. (2010). The truth about leadership. San Francisco, CA: Jossey-Bass.
 Saslow, S. "Inside The U.S. Navy’s Leadership School." Forbes Magazine. 27 04 1210: n. page. Web. 25 Aug. 2012.
 Kouzes, J. and Posner, B. The Truth about Leadership. San Francisco, CA: Jossey-Bass, 2010. 138. Print.
 Phillips, Donald. Lincoln on Leadership. New York, NY: Business Plus, 1992. 172. Print.
 Clark, Vernon. "CNO Guidance for 2003." Global Security. Global Security, 24 January 2003. Web. 25 Aug 2012.
 Clark, Vernon. United States. U.S. Navy . All Hands Call aboard USS Theodore Roosevelt (CVN 71). 2002. Web. <http://www.navy.mil/navydata/cno/clark/speeches/clark-tr020115.txt>.
 Garamone, Jim. "Pace Pledges His Best Through End of Term." American Forces Press Service [Norfolk, VA] 15 June 2007, n. pag. Web. 25 Aug. 2012.
 Johnson, Mark. Lessons in Leadership: Straight Talk from a Green Beret. Dallas, TX: Brown Books Publishing Company, 2005. 111. Print.
 Buell, Thomas. Master of Sea Power. Boston, MA: Little, Brown and Company, 1980. xx. Print.
 Ibid., pg 91.
 Ibid., pg 232.
 "Commanding officer, XO and senior enlisted firings." Navy Times [Springfield, VA] 3 July 2012, Web. 22 Aug. 2012. <http://www.navytimes.com/news/2012/07/navy-2012-co-xo-cmc-firings-list/>.
 Tavanti, Marco. "Managing Toxic Leaders: Dysfunctional Patterns." BEPRESS.Com. DePaul University, Jun 2011. Web. 26 Aug 2012.
 Gerry Larsson, Maria Fors Brandebo, Sofia Nilsson, (2012),"Destrudo-L: Development of a short scale designed to measure destructive leadership behaviours in a military context," Leadership & Organization Development Journal, Vol.33 Iss: 4 pp. 383 - 400
 Johnson, Mark. Lessons in Leadership: Straight Talk from a Green Beret. Dallas, TX: Brown Books Publishing Company, 2005. 111. Print.
The Navy – it’s not just a job, it’s an adventure! Get technical training, see the world, earn educational benefits, and be part of the fight against global terrorism! These are just a few of the reasons people are motivated to join the Navy. The Navy experience varies from sailor to sailor causing some to leave the Navy after a few years and others to make it a career. After their duty sJeanne M. McDonnell Articles
If you monitored the United States’ presidential election process or the corporate woes of Nokia and Research in Motion as they try to recover what were formerly massive stakes in the cellular phone market, then you realize that worthwhile change, even when planned, is neither simple nor easy; it is complex and difficult. Organizations struggling most with change, therefore, seem to be the ones that also struggle most with innovative thinking. Successful organizational changes are possible – just not as clear-cut and idealistic as some management books and journal articles would lead you to believe. Many readers can likely recall an encounter with an Organizational Development (OD) consultant ending with a forgotten, polished report. Separated by time and distance from the change implementation process, the projects appeared clean and clear recipes for new life. But, just as recipes are ineffective if the proper ingredients are not gathered in the correct measurements, at the right time, and combined by the proper tools, so change-management plans are also ineffective if misdirected and misapplied.
Organizational leaders, with or without the aid of consultants, are responsible for these spectacular changes or disasters. C-suite leaders are routinely hired and fired with the understanding that they will bring the “magic” that makes change work, resulting in innovation, efficiency, increased brand value and earnings, reduced turnover, and improved talent acquisition. Surely, useful methods for successful change exist and are routinely highlighted by change-management experts. Still, there are also obstacles that hinder change management – some errors of commission, others of omission, and they primarily affect individuals on the receiving end of leaders’ visions for change. Among these obstacles, any which makes or breaks follower buy-in is nonnegotiable. It must be addressed well. When unaccounted for, these organizational booby-traps trip up unaware interventionists and halt progress – to the often repeated rate of 70% failure.
Two coalescing perspectives of the change process have dominated OD: Kurt Lewin’s (1890-1947) three-step approach and, more recently, Chris Argyris’ (1923-) theory of intervention and double-loop learning. For Lewin, change processes consisted of:
1) unfreezing the present condition,
2) changing to a new condition as favorable affections replace affections for the old condition, and
3) refreezing the process by which the new condition becomes established.
Essentially, the need for change is realized, desired, and then consistently pursued after a semblance of acceptance for the change is obtained. Argyris’ theory built upon Lewin’s model by introducing discussion about persistent evaluation. In short, he promoted what is called systems thinking, which examines the foundational issues for why problems arise, promoting change at that level. For instance, in collecting performance data, this would mean not only examining the collected data, but it would also entail critiquing the data collection process i.e. Were the correct data collected and the means of collection proper? The point is that alleviating symptoms is not a long-term strategy for successful OD. Leaders need to address root causes – the metaphorical infection causing the sore throat. Effective leaders manage these change efforts like skirmishes comprising a war campaign. For each, they rally their troops’ morale, negotiate resources and leverage competencies, study the benefits and drawbacks of the environment, and assess costs. Such accounting is needed every step of the way because, if not recognized as an opportunity to be well-prepared, each aspect may become a potential obstacle for followers’ change readiness.
The approach most leaders take, resulting in that dismal 30% success rate, is one of firefighting. They see change as inviting resistance, and so they prepare for resistance and learn to “put out fires” along the way. Their fact-pattern is:
Followers naturally react to change, or the idea of change. It is often a matter of perceived control. Some feel they lose while others feel they can only benefit from the change. Successfully timing change events, therefore, requires leaders to monitor followers’ motivations and evidence of growing dissatisfaction with the present situation and greater affinity for the proposed change (willingness to complete additional work, spend extra time onsite, work jointly in cross-functional teams, etc.). These signs indicate readiness for change. Unilateral action should replace politicking when the coalition in favor of change is strong and vocal.
Leaders do not have to settle for such adversarial change-management scenarios. Those projects will exhaust all factions and exacerbate organizational tensions. Instead, leaders ought to seek improvement in organizational relationships throughout the change-management process. These events bring leader-follower tensions and underlying assumptions to the surface, and so they are prime opportunities to address misalignments and strengthen understanding of the organization’s unifying mission while improving operations. The following list of ingredients for effective change management will increase the likelihood of change “sticking” and the organization improving.
1. Organization assessment
Even novice organizations have endured change efforts, and so leaders can look to history for the strengths and weaknesses evidenced in past events, considering: Are the parties to change the same? What cultural barriers remain or have arisen since? Is this change bigger or smaller in scope than past changes? Is this change necessary? How likely will we survive this change? Are there alternatives?
2. Developed vision
Without guidance, change efforts fail. Leaders are responsible for developing the vision for what change will bring – incorporating the needs and expectations of followers and answering and overcoming their concerns. Visions need to clearly describe the organization’s problem as well as inspire followers in counting the cost of change, concluding what is to come is better and more desirable that what is at hand. Fear is another strong motivator; and, when used honorably, powerful visions of negative consequences for failing to change provide additional motivation.
3. Severed ties
In his seminal work, Reflections on the Revolution in France, British statesman Edmund Burke (1791) wrote, “A state without the means of some change is without the means of its conservation.” His point was that the reform process recognizes institutions’ need for innovation, but such innovations improve institutions only if they uphold the institutions’ purposes. Strong ties to the past are good when anchoring policy decisions, but they must serve the organizational mission. When they do not do that, leaders must help followers disconnect from former ways of operating. As confusion can overtake and divide followers who may wonder whether leaders are hijacking the organization, leaders must be careful. Consider the strife caused by differences in American churches undergoing changes in worship styles. Research shows that shared resolve to change across diverse groups is yoked to successful change implementation. Thus, the more readily the status quo can be questioned by followers, the sooner the organization can adapt to present circumstances.
In 1949, the infamous Mann Gulch fire took the lives of thirteen smokejumpers. The wildfire was unassuming, until drastic changes in the environment caused it to erupt into an inferno of death. Because of their quick-thinking, three men survived. Organizational leaders must recognize the level of immediacy required not only to motivate change, but also understand and effectively communicate the threshold after which change will no longer be possible without grave consequences (cost-prohibitive, lost market share, lost talent, agreement deadlines, etc.).
5. Strong leadership
Strong leaders effectively motivate followers to change given the particulars of a situation. Such leaders often have know-how related to the change event and are respected by the followers involved in it. They are crucial for gaining followers’ support and preference, meaning that followers give such leaders the benefit of the doubt when judging whether the leaders actually considered followers’ good before recommending and guiding change.
6. Key follower sponsorship
Depending on the size of your organization, the primary leader may need to secure the support of and then charge certain followers to become secondary leaders. The further removed the primary leader is from those immediately involved in the required changes, the more important it becomes to have leaders in closer proximity also actively supporting change. Distance creates uncertainty, which dissolves trust – a key resource leveraged by successful leaders. Leaders closer to the action should be better equipped to secure the necessary commitment. But, such leaders must have strong rapport with their followers, or their involvement will be counterproductive.
7. Clear implementation plan
If followers are persuaded but provided with no details of who is responsible for what tasks and outcomes, when such will take place, and how the effort should proceed, along with clearly defined lines of communication for decision-making and mechanisms for follower-feedback and readjustments midcourse, then they will likely become anxious, disengaged, and frustrated. The best plans generate follower ownership and elicit immediate action, having been co-developed with followers’ input from the beginning.
8. Enabled followers
Smooth change occurs when followers have power commensurate with their responsibility. Have you ever been tasked with a responsibility for which you were not equipped? Such inadequate empowerment results in follower stress. In the United States, stress leads to losses in the hundreds of billions of dollars annually. Leaders, therefore, need to support and champion their followers, providing them with the resources and organizational support to achieve reasonable outcomes. It is an unfair – and likely to be opposed – change effort which expects from followers what they are incapable of providing (not having access to reasonable resources, required authorizations, vital information, key contacts, etc.). Early adopters, properly empowered, can prove decisive as to whether change sticks or slips.
9. Communication, collaboration, and credibility
Socrates’ statement, “Speak, that I may know thee,” illustrates the important role of communication in manifesting intent. Followers look to leaders for direction and encouragement. Leaders must honor this relationship where they are yielded influence by providing reliability and demonstrating integrity in how they manage the change process – telling the truth even when it means conveying uncertainty as well as less-than-flattering news about the change process proceedings. Collaborating with key followers in communication efforts will help the truth permeate follower constituencies so that rumors are ineffective. Additionally, it will improve trust between followers and top leaders, as followers will hear confirming information from the secondary leaders. Leaders should embrace dialogue, especially when it permits them the opportunity to strengthen followers’ clarity about the organization’s mission.
By highlighting successes along the way in the change process, leaders can help cement positive attitudes about the change in followers’ minds. Some followers may be skeptical, but they will eventually support the change if they continually see their peers and leaders rewarded (financially, socially, emotionally, etc.) for positive engagement. Since development entails the idea of continuousness, reinforcement should not focus on the change specifics; rather, it should promote the culture recognizing the need for change and proactively engaging to strengthen the organization given environmental particulars.
Ultimately, leaders must think through their organization’s situation with humility, being open to correction and advice. In doing so, they will earn their followers’ trust and mitigate many concerns about what change means for their futures.
The change-management approach described above is akin to culture-management. The ability to successfully change an organization for greater effectiveness depends on the organization’s ethos – the thinking patterns of its people. Consider this: research shows the failure of change leaders to address this critical concern is listed as a major reason why 80% of corporate mergers and acquisitions fail. The unasked questions driving success or failure in change efforts are: Can we adapt, improve, innovate, and lead? If not, can we become an organization that does? The ten ingredients provided acknowledge this organizational need for leaders and followers who yoke themselves to the future, understanding the times and honoring the past by properly addressing present and future circumstances. In so doing, they create more collaborative environments where change processes produce fruit rather than thorns.
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About the author:
David Stehlik is an independent strategy consultant and in Regent University’s doctoral program in strategic leadership. He received his B.A. from Hillsdale College in Hillsdale, MI and MBA from the University of Saint Francis in Fort Wayne, IN.
Removing the Bitter Taste of Change-10 Ingredients for Organizational Transformation You Can Stomach
If you monitored the United States’ presidential election process or the corporate woes of Nokia and Research in Motion as they try to recover what were formerly massive stakes in the cellular phone market, then you realize that worthwhile change, even when planned, is neither simple nor easy; it is complex and difficult. Organizations struggling most with change, therefore, seemDavid Stehlik Articles
Over the 20 years that I’ve been advising leaders and their teams on how to enhance customer service, I’ve found that with proper training, customer contact workers can quickly learn to enjoy dealing with external customers - even those who are stressed. The main people who make their jobs stressful are their internal customers; their co-workers, subordinates, and supervisors. Turns out, the problem isn’t usually the job itself – it’s office politics. If you’re not into playing politics, if you don’t want to suck-up to supervisors, if you don’t want to step on others to climb the ladder, here are a few questions and answers they won’t tell you in the company manual.
How do I handle a colleague who is bad-mouthing me to the boss without looking like a whiner?
You don’t. Or you will indeed look like a whiner. If your boss has a problem with you, he or she will bring it to your attention sooner or later. Focus on doing your job well and ignore the other person. If they write lies about what you’ve said or done, then you need to refute them (in writing, without exaggerating) and copy your boss on it. Stick to facts only; your opinion will only make you look desperate.
I feel awkward trying to find mentors in the office just so I can get a promotion. What’s an authentic way of meeting influential people?
Join your professional association and get involved. Plumbers have plumbers associations; dog walkers have dog walking associations. They are clamoring for volunteers. You can easily distinguish yourself by showing-up, offering to serve, and being reliable. Mentors will appear. You’ll develop your expertise and your professional network. Eventually, people will want you to become their mentor.
I'm older and I’m concerned I may not fit in with younger coworkers. Any suggestions?
In this case “fitting in” doesn’t mean trying to become one of them. It won’t work and will only make you look insecure. I’ve had similar questions from married employees with young families who are concerned they may not fit in with single workers who socialize after hours. It’s human nature to worry about whether people like us – but it’s a waste of mental energy. The real secret to being liked at work is to be reliable and deliver solid results. Treat everyone positively and respectfully. Then go home and socialize with your own family and friends.
I just got a promotion and it’s awkward to delegate and discipline my colleagues who were my friends up until recently. Your advice?
You’re right, it will be awkward, but that’s true for any leader; whether they were buddies with the person or not. I suggest you call a meeting with your team. Openly explain that of course things will change now that you’re their new boss; things would change with any new supervisor. Explain that whatever happens – good or bad with the team - it will be you as their supervisor who will now be ultimately held accountable. So, while you will ask for their input, you will make the final decision. You will also be giving each of them one-on-one feedback, both positive and areas for improvement. In turn, this role is also new to you. So you will also be asking for individual feedback from each them about ways you can improve as a supervisor. If they have concerns about your leadership, you are asking them to discuss it directly with you; not behind your back. (That won’t prevent back-biting from happening, but it will make them more conscious about it when it occurs).
Some reality TV programs give the impression that the only people who get ahead in their careers are those who connive, backstab, and toot their own horns. That may be true in Hollywood. It rarely works in the real world with successful organizations led by ethical people. That is the kind of place where you want to work, right? In reputable organizations, shameless self promoters quickly wear out their welcome. Ironically, the best strategy for winning at office politics is to refuse to become embroiled in them.
About the author:
This article is based on the bestselling book, Influence with Ease by customer service strategist and certified professional speaker Jeff Mowatt. To obtain your own copy of his book or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com
Over the 20 years that I’ve been advising leaders and their teams on how to enhance customer service, I’ve found that with proper training, customer contact workers can quickly learn to enjoy dealing with external customers - even those who are stressed. The main people who make their jobs stressful are their internal customers; their co-workers, subordinates,Jeff Mowatt Articles
Despite the hundreds of books, programs and websites devoted to leadership, the truth is that leaders can't be trained. Leaders need to be developed. Hopefully this doesn't seem like a simple matter of semantics, because it isn't.
Let me illustrate this distinction. Leadership is more about WHO you are than about what you do or what you know. Two executives can do and say the same things but get very different results - even when they do and say those things to the very same person! Although what you say and what you do are important, effective leadership is even more dependent on HOW you do or say those things. This explains why the actions of those two executives can elicit such different responses.
You can train people about what to say. You can train people about what to do. You can even show someone how to do and say those things. But getting them to change how they go about doing things and getting them to change how they go about saying things is a whole other story.
Leadership is about who we are, and it's this "how" of doing, saying, and being that defines who we are. I think a good deal of "who we are" is captured within the competencies of Emotional Intelligence, developed and made popular by Daniel Goleman. There are 12 EI competencies, with five of them being the one's that ultimately affect our effectiveness as leader. These five competencies are:
1) Coaching and Mentoring - The ability to develop others
2) Inspirational Leadership - The ability to develop a compelling vision and to lead with it
3) Influence - The ability to utilize persuasion
4) Conflict Management - The ability to resolve disagreements
5) Teamwork and Collaboration - The ability to build and guide teams
Let's briefly examine each one of these competencies with respect to training vs. development as it pertains to leadership.
Coaching and Mentoring
As a professional coach, I know many professionally trained coaches. They've gone through a curriculum of coach training from an accredited coaching school. And yet, although they have the necessary skills and knowledge to be a good coach, a number of them are really rather poor at coaching. Conversely, I've come across associates who are reasonably good at coaching, yet have never had any formal coach training.
How is this possible? How is it that someone with great coaching skills is mediocre at coaching? And how is it that someone without any formal training is very effective at coaching?
The answer of course, is in HOW they apply their coaching knowledge and skills. In order to be effective as a coach, one must, at the very least, be aware of one's own emotions, have control of one's emotions, be empathetic, and have good judgment. The reality is that each of those traits must either be developed or be natural to a person. They just aren't things that can be "trained".
Leaders need to be inspiring. They need to instill pride, they need to hold and communicate a vision, and they need to inspire an organization and its people to aspire to excellence.
Here's the challenge… People aren't simply inspired by the right words. The right words spoken by the "wrong" person will have only a minimal effect. In order for a leader to move others to action, he or she needs to be someone who others admire and respect.
How does someone garner the respect of others? It's obviously through our words and actions, but once again, "how" we say what we say and do what we do determine the impact those words and actions will have. "Who we are" is something that can be shifted and developed, but it cannot be "trained".
Effective leaders are influential. We influence people by our words and actions, but of course, it comes back to how we're viewed by others and how we do and say the things we do. Honing and improving those abilities comes down to development and not training.
Conflict and challenges are inevitable in business, and a good leader has the ability to diffuse and resolve situations as they arise. In order to be effective in this effort, a leader needs to have the respect and trust of those involved. How we conduct ourselves during these times is important, but even more critical is how we've conducted ourselves in the past. Establishing "who we are" takes time and is not something that can be trained - only nurtured and refined.
In order for a leader to successfully foster an atmosphere of collaboration, he or she must be good at the previous competencies - coaching, inspiring, influencing, and resolving. Clearly this ability once more rests on things best developed and not trained.
Now that we've made a case for leadership development and one against "leadership training", we need to address how this development occurs. Here's what has to happen:
1. An objective assessment of one's competencies needs to take place. Since "how" we do and say things is habitual, we're generally blind to our shortcomings.
2. No one needs to be excellent in every competency in order to be an effective leader. Based on the objective assessment of our leadership skills, we need to focus on one or two areas to target for improvement.
3. Enlist the help of one or two trusted associates to help point out (in a loving fashion, of course!) when we fall back into old patterns.
By being mindful of your words and actions, and being persistent in your efforts to improve, you'll find that over time - there is no "quick fix" for what we're achieving - your effectiveness and impact as a leader will increase. Not only should we strive to develop ourselves as leaders, but need to work to develop those around us. Ultimately, a great leader is someone who develops other leaders.
About the author:
Michael Beck is a Business Strategist and Executive Coach. For more articles on leadership, personal effectiveness and personal productivity, please visit www.michaeljbeck.com.
Despite the hundreds of books, programs and websites devoted to leadership, the truth is that leaders can't be trained. Leaders need to be developed. Hopefully this doesn't seem like a simple matter of semantics, because it isn't. Let me illustrate this distinction. Leadership is more about WHO you are than about what you do or what you know. Two executMichael Beck Articles
Turmoil, stress and uncertainty would all describe the working experience of many of us over the past three or four years and even today as we are beginning to look forward to an improving economy, many millions of Americans remain out of work. Many millions more remain marginally employed and stuck in a world that does not give them the luxury of choice. A job, any job, remains a blessing and upward mobility remains a distant memory to many among us. Confidence remains tenuous in the American work place. As leaders, not only are we tasked with hitting our benchmarks and goals, we are also responsible for looking out for the welfare of our people. The current economy gives us the chance to do both.
There is no doubt that the fight and drive of the American worker took a hit several years back, when we went from, what on the surface, looked like a strong healthy economy, to one where nothing was for certain and one where we did not immediately know where the bottom was. It took agonizing months to understand just how low it could go and suddenly jobs were at a premium, companies were disappearing and millions of Americans whom had never seen or experienced a true economic down turn, were out on the street and unemployed, unemployed and with no immediate prospects of finding another job. Talk about frightening!
I would have to admit to loving the spirit of the American worker. Irascible to the core but damn they can surprise you with their ingenuity and willingness to put their head down and get the job done. The chances are very good that they will whine about something after the crisis has passed but there is not a more productive worker in the world. Part of what makes them such an incredible and productive asset is that ingenuity and the great initiative they show in getting the job done. Needless to say, the trauma suffered by the US economy in 2008 and well into 2009, was way more than enough to dampen that spirit and way more than enough to take away that incredible initiative.
Though I am very cautious in saying this, and though the signs and measures remain very mixed, it would seem that the American economy is in recovery. There remain any number of challenges and obstacles to our getting back to something resembling the powerful economic engine we had known and pretty much took for granted but consumer spending and confidence are steadily improving, the unemployment rates are inching downward and the real estate market has regained a pulse, though it remains in very grave condition. This is a critical moment in time and one in which strong and effective leadership can and should play a big role.
Certainly it would be hoped that leadership has sustained us through all that has gone on but now it has gone from being a fight just to survive, for both the business and our staffs, to one where we need to stand up and move forward, to compete, to attack, to overcome and to win. A great many of our staff members are scared and very reluctant to move and we as leaders need to show them the way. Leaders have to lead, that is what we do and why we are here. In taking these initial steps, we have every opportunity in the world of getting shot down or shouted down but our determination to stand up and move forward will give our people great reasons and the inspiration to do the same. I can promise you that there will be many wanting and hoping we will fail, not many willing or able to face their fears and do much more than keep their heads down. Our willingness allows them to have hope, to believe that something can get better and it will inspire others to follow suit. More than anything else, leaders are purveyors of hope and hope can lead to action and action well directed (leadership) can lead to success.
Of course there is that chance that our timing will be off or that our actions and message will be misunderstood and we end up standing out there by ourselves looking the fool but that is why we do this right? I can promise that the alternative and our failing to stand and make the attempt to move our people will not move us any further toward success.
In the aftermath of this long and very deep recession there are not many among us who are looking forward to doing anything other than keeping their heads down and remaining a part of the anonymous masses. There are not many among us who are that confident in our status and willing to stick out their necks. The immediate and most obvious impact of this fear driven environment is a complete lack of initiative. People who are scared do not take chances and do not stick their necks out. Our job as leaders is to give our people the confidence to step forward to have the willingness to take chances, to make mistakes and to have the courage to succeed. Leadership and only leadership can inspire that change.
Why does any of this matter? Isn’t blind compliance a good thing in the work place? What does it matter if our staff members have initiative or not, as long as they do their job? As leaders we are not so much the ones doing and touching everything, as we are the ones assigning who does what, to what standard, as well as assuring that tasks are getting completed and assuring that those standards are being met. There is no doubt that our lives are simplified if our people are doing what they are told and shutting up in the process but without an attachment and sense of ownership to the tasks our staff members would take on, there is no sense of accomplishment, no sense of ownership and no sense of pride. Beyond that there is no interest in finding better or more effective methods and little or no desire to improve. It is nice to think of ourselves in our various leadership roles as being all knowing and omnipotent but that is just not reality and beyond benefitting from the collective knowledge of those we lead, a huge side benefit to listening and giving voice to their suggestions or concerns is letting them know they are valued and that their opinions matter. Even if we ultimately choose a different path, that we listened and considered their suggestions is extraordinarily important and encourages that initiative and extra effort we need as leaders. Beyond simply accomplishing tasks, there has to be something in it all for our people and a big part of leadership is providing that insight, that vision of something better. If they can see it, they are much more likely to accomplish it.
For his actions on 16 February 1967 in the Republic of Viet Nam, Platoon Sergeant Elmelindo R. Smith of Honolulu Hawaii was posthumously awarded the Congressional Medal of Honor. He was 32 years old. The chances are very good you never heard of him. I wonder why that is?
“For conspicuous gallantry and intrepidity at the risk of his life, above and beyond the call of duty: During a reconnaissance patrol, his platoon was suddenly engaged by intense machinegun fire hemming in the platoon on 3 sides. A defensive perimeter was hastily established, but the enemy added mortar and rocket fire to the deadly fusillade and assaulted the position from several directions. With complete disregard for his safety, P/Sgt. Smith moved through the deadly fire along the defensive line, positioning soldiers, distributing ammunition and encouraging his men to repel the enemy attack. Struck to the ground by enemy fire which caused a severe shoulder wound, he regained his feet, killed the enemy soldier and continued to move about the perimeter. He was again wounded in the shoulder and stomach but continued moving on his knees to assist in the defense. Noting the enemy massing at a weakened point on the perimeter, he crawled into the open and poured deadly fire into the enemy ranks. As he crawled on, he was struck by a rocket. Moments later, he regained consciousness, and drawing on his fast dwindling strength, continued to crawl from man to man. When he could move no farther, he chose to remain in the open where he could alert the perimeter to the approaching enemy. P/Sgt. Smith perished, never relenting in his determined effort against the enemy. The valorous acts and heroic leadership of this outstanding soldier inspired those remaining members of his platoon to beat back the enemy assaults. P/Sgt. Smith's gallant actions were in keeping with the highest traditions of the U.S. Army and they reflect great credit upon him and the Armed Forces of his country.”
Leadership, no matter how much we would try to make it into an academic exercise, is our looking our people in the eye and asking them for something better and our being willing to, not only stand with them, but to stand out in front of them, in the effort. If we are not willing to take risks and sacrifice toward accomplishing an end, why should they?
Leadership is about inspiring others in accomplishing our goals, even if we are wounded and have to crawl or perish in the attempt.
Who have you inspired today?
About the author:
Brian Canning is a regular contributor to weLEAD and a business analyst working in the federal sector. For the past thirty years he has worked in the automotive repair industry, most recently as a leadership and management coach with the Automotive Training Institute in Savage, Maryland. After serving as a tank commander with the 1st Armored Division in Europe, he started his career as a Goodyear service manager in suburban Washington D.C., moving on to oversee several stores and later a sales region. He also has been a retail sales manager for a large auto parts distributor, run a large fleet operation and headed a large multi-state sales territory for an independent manufacturer of auto parts. His passions are history, leadership and writing.
Turmoil, stress and uncertainty would all describe the working experience of many of us over the past three or four years and even today as we are beginning to look forward to an improving economy, many millions of Americans remain out of work. Many millions more remain marginally employed and stuck in a world that does not give them the luxury of choice. A job, any job, remains a blessing andBrian Canning Articles
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