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School Leaders Should Remember, Image is Everything!

“With ever-increasing public scrutiny, conducting effective school public relations campaigns is no longer a luxury – it’s a necessary!” (Newquist, 1997) In order to convince the public that their money is being spent effectively, schools must ensure they are viewed in a positive light whenever possible. In this day and age of tax increases and an uncertain economy, taxpayers want to know their tax dollars are not being wasted. Read More >

Shanika Taylor Articles