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Copyright 2003 ã weLEAD, Inc.
The Ultimate Competitive Advantage
Secrets of Continually Developing a More
Profitable Business Model
Berrett-Koehler
Publishers – 2003 (310 pages in hardback)
Authors Donald Mitchell and
Carol Coles
ISBN 1-57675-167-8
Don
Mitchell and Carol Coles take a different and interesting view of business
model innovation. It is their contention that a business can continually
improve the effectiveness of practically everything that is done. Their book is
the result of current research and seeks to go beyond the stale concept of
“here is what others are doing so go ahead and copy it”.
A major
goal of The Ultimate Competitive Advantage is to teach you how to
improve your organization with a sound business model and how to use your
creativity to continually improve
that model. This can result in generating your own new growth opportunities rather than waiting for
opportunities to be created by competitors or the marketplace. The authors offer the powerful
concept of reinventing your business model to discover new outlooks that will
increase stakeholder satisfaction and allegiance. Competition is not only with
other competitive organizations but with your organization’s present business
model!
The Ultimate Competitive Advantage will help you evaluate
your business plan from “stem to stern”. Mitchell and Coles ask a number of
challenging questions to focus your plan on the proper target and in the right
direction. They seek to engage the reader’s potential
for imagination and prod the reader to ultimately look for new ways to promote
growth. If fully appreciated, this book will direct you to some positive
answers that are typically apparent but often overlooked.
This book is not simply a philosophical
treatise on how to create a business plan or workable business model. It is
laced with real life examples that will give you pause for reflection and
personal evaluation. It is not your typical book on management or leadership.
However, it does present some of the best
practices of respected business leaders and stresses the importance of
effective communications and relationships among all stakeholders. Examples include some of the most recognized and
successful organizations on the modern business landscape.
The Ultimate Competitive Advantage is composed of four parts and broken down into nine chapters. Every
chapter concludes with a series of “key questions” that are intended to spark
the reader’s inventiveness and vision. If you desire to read a book that will take you to
the next level toward improving your business model, you have found it!
To read an exclusive weLEAD interview with Donald Mitchell please click here!
weLEAD rating - highly recommended
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This Book at a Discounted Price Here!
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