leadingtoday.org

Leadership Tip of the Month

November 2004

Copyright 2004ã weLEAD, Inc.

Understanding Different Needs of People

Great leaders understand more than ever that different people working around them have different needs. In our diverse and global environment the archaic attitude that everyone has the same needs (more money) no longer works and will ultimately drive an organization toward failure. The fact is that people come from various backgrounds, cultures, religious beliefs and personal experiences. These all have an effect on what motivates individuals and what becomes most important to them! Virtually all workers have the following needs but they also have specific ones that matter most to them. Effective leaders take the time needed to truly know the people they work with to discover each individual’s needs. Here is a list of the most important needs you will discover in your organization.

Equity – This is particularly important among younger workers. This individual wants to be treated fairly and equitably! They are likely to compare perks, work hours, salary and job duties between individuals who have the same basic job. Many female workers who do the same job as others, but receive less pay are naturally sensitive to this important issue. They will become disillusioned if they see a lack of fairness and equity in the organization.

Achievement – This person receives personal satisfaction and fulfillment by getting things done. They want their job to be challenging so they can satisfy this deep need. The key for a leader is to give them stimulating duties and assignments so they can continue to meet their desire to accomplish tasks and projects.

Esteem – These are workers who crave personal praise and acknowledgement even more than a raise. Their need is to be told often that they are important and appreciated! When possible, take the time to give them public recognition and positive feedback on how they are doing. If this need is not met their motivation and enthusiasm will decline rapidly.

Autonomy – For this person a feeling of independence and freedom is important. If trained properly, this individual typically works very well alone. If they have proven their competence and are diligent, consider allowing them the ability to set their own flexible schedule, and to make many of their own choices or decisions. This doesn’t mean teamwork on their part isn’t important. Being part of the team is necessary and expected! It simply means they are primarily allowed to work in an independent environment where they thrive and meet their greatest need.

Affiliation – In contrast to those who desire independence, these workers thrive while interacting with others! They are highly social and enjoy working alongside fellow workers. They are motivated by more teamwork responsibilities like groups, committees, and projects. A leader can motivate them by giving these workers more opportunities to work and communicate with others to meet this important personal need.

Safety and Security – For these workers, a stable and secure workplace is their greatest need. These workers desire a steady salary and fringe benefits. Their most important needs (and primary motivator) are job security, a hazard free workplace, a predictable work routine and little risk of uncertainty in their environment. These are the true “worker bees” who do the basic daily duties that keep the organization working smoothly.

Power – This person has a deep-seated need to influence others and lead. They are often motivated by titles, position and power. If balanced and channeled in a positive direction, give them the opportunity to head committees, direct group projects and make independent decisions. These workers are often the next generation of leaders nurtured within the organization. As a leader, mentor them well and be sure to model and teach them excellent servant-leadership principles!

For weLEAD, this is Greg Thomas reminding you that it was Gene Fowler who said, “Men are not against you; they are merely for themselves.”

On the weLEAD Website you will find over 70 other free helpful leadership tips. They are all available in a text version or as an MP3 audio!