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July 2006 Editorial

The Mental Model of Organizational Thinking and Doing

 

Shannon Flumerfelt, PhD.

Editor of the E-Journal of Organizational Learning and Leadership

 

 

Organizational life is the accumulation of professional and social relationships imbedded in the purpose and culture of the institution.  These relationships each have varying motives, intentions, understandings and knowledge.  Organizational relationships are often defined by changing alliances and a spectrum of interpretations by individuals as to how to interact with the mission and vision of the organization.  In this regard, the work of leaders in organizations striving to create cohesion and effectiveness can be helped by creating shared mental models of organizational dynamics.  The creation of mental models does not alleviate problems; it simply provides a venue for analyzing and solving problems in a way that creates common understandings and shared language among the myriad of ever changing organizational relationships. 

 

Senge (1990) packaged the concept of mental models because it is difficult to develop corporate understandings of human dynamics without some overt means of describing inert phenomena.1 For example, mental models can help leaders and their followers understand the relationship between the areas of organizational intelligence and behavior, the worlds of organizational thinking and doing.  In general, mental models outline the relationships, alliances, hierarchies and networks; sequences, protocols or procedures; inhibitors or accelerators; and the strength, intensity or pace of two or more organizational elements.  Mental models are useful in analyzing organizational dynamics and in planning for desired outcomes. 

Once placed into a mental model, common understandings can be developed in organizational intelligence (thinking) and behavior (doing).  Desirable organizational intelligence involves shared questioning, pondering, hypothesizing, theorizing, exploring, researching, discovering, synthesizing, creating, analyzing, organizing and assessing.  Desirable organizational behavior involves shared experimenting, trying out, testing, acting on, applying, facilitating and orchestrating.  Ideally, the relationship between intelligence and behavior are working well whereby effective organizations are able to match conceptualizations with actions and actions with conceptualizations on a corporate level.  The ability to align thinking and doing has been identified as a key strategy for success.  Korogodsky (2004) states, “Alignment of strategy, process, organization and technology is the key to unlocking the power of information.  It can be the difference between success and failure.”2

In developing organizational mental models, relationships are understood as dynamic, multi-dimensional and interactive.  Gladwell (2002) describes the elements of societal and business phenomena, called tipping points, and clearly describes how even small changes or varying contextual elements can impact the way mental models work.3  Because of this, mental models, once created, should be regularly recreated to remain relevant.  Learning organizations recognize the fragile and fickle nature of organizational dynamics and develop the capacity to modify, transition and adapt to necessary changes.  They do this by corporately describing the various elements in their mental models that are functional and dysfunctional.  The importance of engaging in organizational work that is focused on continual, cooperative and specific learning about the organization itself is espoused as critical for survival in this modern age.  Several decades ago, Bell (1973) predicted what this might mean and states, “What is characteristic of the post-industrial society is not just the shift from property or political criteria to knowledge as the base of power, but the character of knowledge itself.”4  He further states, “theoretical knowledge is the matrix of innovation.”5 

This is partially why the field of knowledge management is important today.  Myburg (2004) explains the impact of knowledge management initiatives in organizations, “Largely because of the development and convergence of information and communication technologies (ICTs), there has been a considerable change in the way organizations are formed and in how they function. They now are described as networked, intelligent, virtual, and learning.”6  Learning organizations are emerging as required cultures for the future.  According to Ashkanasy, Härtel and Daus (2002), “The trend of knowledge work: With organizational viability depending more and more upon the knowledge, skills, abilities, and attitudes of employees, management practices that encourage innovation and a high performance and learning culture that embraces all workers are essential (Macdonald, 1995).”7    The importance of mental models as a knowledge management exercise to the organizational leader is described by Moore (1998),

 “The biggest change in mindset that today's leaders can make is a shift from conceiving their businesses as hierarchical organizations to envisioning themselves as participants in a world of complex evolving systems. The new strategic paradigm involves exerting leadership--not control--over communities of individuals and organizations. It involves respecting and taking advantage of the intelligence of others around you, and working together to create new innovation. It involves shaping the future, rather than simply defending the enterprises of the past. We live in a business world where the only true sustainable advantage is innovation. I define innovation not simply as continuously pumping out products and services.”8

The work of the learning organization, therefore, focuses on collaborative practices whereby the successes and pitfalls of the organization itself are examined through the use of mental models.  Creating mental models are helpful when the relationship between organizational intelligence and behavior reveals weaknesses. Organizations of all kinds struggle with this problem.  The news is full of high profile organizations, but the problem plagues many.  Dysfunction occurs, for example, when decisions are made, policies are enacted or work is completed without a shared understanding of the value of such actions.  Common disconnections happen between the reality of how people work together and what they actually do versus what an organizational chart or job description indicates in theory should occur.  When a gap exists between what is actually done and what is hypothesized as work to be done, it is extremely disengaging.  When actions disconnect from theory, work production feels meaningless.  Bohlman and Deal describe this as “the curse of cluelessness,”9  where leaders have no idea why their organizations are dysfunctional.  In this information age, this phenomenon is extremely difficult to manage.  Several organizations have suffered financial consequences as a result of not being able to transition to knowledge management initiatives.  The problem is described by Harari (1997) as organizations are faced with adapting from production to knowledge-based operations,

“Conventional wisdom suggests that the crucial predictors of competitive success revolve around size, mass and physical presence. With size et al., goes the reasoning, an organization can capitalize on lots of nifty things, like economies of scale, internal efficiencies, cross-business synergies, name recognition, and negotiating muscle with everyone from suppliers to members of Congress.  There's still some truth to this statement, but it's a severely tarnished truth. The evidence is all around us. Nearly 50 percent of the 1980 Fortune 500 companies--the largest industrials in the United States--no longer exist. Among those who still do exist, many are in serious trouble--faltering heavyweights such as Apple, McDonald's, AT&T and Westinghouse, to name just a few.”10

Mental models can help learning organizations to understand knowledge management problems.  Putnam, who helped Senge co-author the idea of mental models, describes how defensive routines in organizations diminish capacity and create dynamics that create disparity between organizational intelligence and behavior.  He proposes the use of action maps to understand what is occurring, as he explains, “Organizations are awash with incongruities.”11  Fads are a good example of this.  Research on fads shows the incredibly negative effect they have on organizational effectiveness.  When a fad mentality exists in organizations, the ability to sustain positive change diminishes.  Fads are nothing more than organizational intelligence adapting a theory or idea without that theory or idea connecting to organizational behavior.  A mental model can help to identify and understand this dysfunction.  Organizations imbedded in defensive routines or crises often engage in another type of dynamic.  This is when an organization implements a change, just because of tradition or because something needs to be done, without considering why that particular change strategy is relevant.  When research and sound theories are ignored, organizational intelligence is not connected to behavior.  Argyis, Putnam, and McLain Smith (1985) and describe how these disconnections occur through a taxonomy of decision making that outlines learning and its various elements and consequences as based in “reflection” or “protection.”  Their taxonomy describes seven steps with multiple decision trees and interactive elements for “reflection.”  Learning organizations are prone to thinking and doing that involves public reasoning, experimentation, inquiry, identification of dilemmas and errors, and reflection.12    Rather than presenting learning as decision making process as Argyis, Putnam and Smith do, Solovy (1999) considers a different angle.  He describes the construction of mental models through an initial deconstruction process of identifying what is misunderstood as a result of history and assumptions, called dominant logic.   He describes the dominant logic as an inhibitor to organizational learning and change.  He explains,

 

“Like most industries, we've focused our energy on organizational learning. But climbing the learning curve is only half the process. The other half is the unlearning curve. . . . It acts as a filter, focusing corporate learning only on data that conform to it. In other words, the process of turning information into intelligence is biased. As a result, firms miss opportunities and struggle to change.”13

Organizational life and leadership expectations are certainly in the throes of change.  As Harari (1995) describes,

“As I've written in these pages before, the key success factor of an individual business enterprise is no longer its sheer size or the number of tangible assets it owns. Today, the size of the organization's ‘body’--its balance sheet, its personnel roster--is less important than the size of its ‘brain,’ its collective intelligence and expertise.”14 

Therefore, leaders must understand how to use mental models to cultivate organizational potential.  Tapping into the knowledge capacity of the organization through the use of mental models in examining organizational thinking and doing is a worthwhile practice.  As Shibley (2006) states, “Organizational learning is the end of the war between thinking and doing.”15

 

References:

 

1Senge, P. (1990).  The Fifth Discipline.  New York:  Doubleday. 

 

2Korogodsky, A.  (2004).  Moving toward alignment [Electronic version].  Bests Review (104), 9.

 

3Gladwell, M.  (2002).  The Tipping Point:  How Little Things Can Make a Big Difference.  New York:  Little, Brown and Company.

 

4Bell, D.  (1973).  The Coming of Post-Industrial Society.  Excerpt retrieved 07/07/06 from:  http://en.wikipedia.org/wiki/DanielBell

 

5ibid

 

6Myburgh, S. (2004).  Competitive intelligence:  bridging organizational boundaries [Electronic version].  Information Management Journal (38), 2, 50-52, 54-55.

 

7Ashkanasy, N. M., Härtel, C. E. J & Daus, C. S. (2002).  Diversity and emotion:  The new frontiers in organizational behavior research [Electronic version].  Journal of Management (28), 3, 307-338.

8Moore, J. F. (1998).  The rise of a new corporate form [Electronic version].  Washington Quarterly (21), 1, 167-181.

9Bohlman, L. G. & Deal, T. E. (2003).  Reframing Organizations:  Artistry, Choice and Leadership. San Francisco:  Jossey-Bass.

 

 

Comments to: flumerfe@leadingtoday.org

 

 

 

About the author:

 

Shannon Flumerfelt, PhD, is an Assistant Professor at Oakland University. Previously, she worked in public school administration and teaching, which included leadership development initiatives, restructuring schools with the Coalition of Essential Schools’ principles and other various change issues related to traditionally-based settings. Her scholarly interests include organizational leadership change and development and technology.