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Knowledge and Common Sense:
Leadership Essentials
By
Organizations are beginning to utilize
the power and advantages of branding. For the leadership, it is vital that they
understand the process in order to utilize these advantages. Only with proper
leadership will the Organizational Brand be established and confirmed.
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About
the author:
Dr. Burnham is partner
and consultant for Alleron Consulting Group, a collaboration of
psychologists, finance, and marketing experts. He holds a doctorate in
Educational Psychology and specializes in organizational theory,
specifically the aspects inherent in Organizational Branding. Items of
focus include employee culture and morale, leadership, change theories,
productivity, Human Resource functions, and customer relations. His graduate
research examined employee morale and the sociological impact of political
policies on organizational operations. Dr. Burnham currently teaches for
the University of Phoenix,