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Creating A Teamwork Culture – Part 2

 

By Debbie Garrison

 

 

Stress is a negative factor and its impact on teambuilding can be adverse. According to Cherney (2002):

delving into the causes of distress in order to cure it can be a trap.  What we focus on expands and too much attention to causes of conflict or negative emotions can deepen such feelings.  It is similar to quicksand.  The more we struggle, the faster our descent.”  (n.p.) 

 

The primary focus of the project team is the final deliverable of the project. Degeneration of any of the items related to people issues will affect the primary focus and the resultant final deliverable in indirect but profound ways.

 

Most teams will struggle with difficulty in reaching a team consensus, but good communication and soft skills can help avoid or shorten the time spent in controversy.  Egos are nourished when others are in agreement with us, but when we are challenged by a dispute we tend to take a defensive stance.  Our values and beliefs temper our opinions.  Most controversies are based on opinions rather than fact.  Facts leave less room for opinions and disputes.  The team leader can apply his/her skills to avoid such incidents.  The team leader’s role is similar to a servant leadership.  The servant leader’s first priority is to serve others, share decision-making, have a holistic attitude toward work, and community building.  These roles are extremely similar.  The servant leader believes in integrity and empowering the team to do their work and take responsibility for self-management as is the task of the team leader.  The results of this  are a shared vision, trust, responsibility that engenders a flexible organization, and a deeply satisfying work life. 

 

According to Parviz (2004):

organizational environments that encourage fixing problems instead of doing it right the first time may have a lower success rate in a teamwork culture.  Repetition of the same errors in multiple projects is greater.  This could also be a symptom of an organization that has unnecessary or redundant procedures, which in turn are usually concurrent with an organization having a history of misdirected improvement efforts.

 

Teamwork must be promoted organization wide, top to bottom to be accepted and perfected.  According to Yandrick (2001):

managers need to watch for resistance that comes from elder statesmen in the workplace—the minions who feel protected whether or not they go along with change.  Their adverse impact can be subtle but significant.  Echoes of “I told you so” may try to surface at the first significant difficulty, but management at all levels must deter from such remarks.  Some members of management may try to undermine a team approach. (n.p.)

            

In order for teamwork culture to succeed, top-level management must not tolerate this attitude at any level.  Organizations that do not accept the inborn human need for meaning and purpose, and refuse to transform their processes, limit their members to adapt to new situations and challenges.

 

Change occurs in mid-level or frontline management also.  Managers have to transition from command and control to coach and facilitate.  Some may feel this means giving up power.  In reality, it results in a different type of power.  The manager’s thinking should now be strategically, rather than day-to-day details.  Monitoring and supporting the team’s development now becomes the focus.  Managers need to change even before team members.  Coaching the teams now becomes the manager’s focus.  Training managers to coach and facilitate, rather than supervise, before team implementation can help make the transition smoother for managers and team members.

  

Some companies have gone so far as to form teams from new employees rather than with seasoned employees.  Newer employees usually have fewer bad habits and other negative baggage.  They also tend to be less involved in group politics or cliques, and are often more open to change.

 

Teams must watch for bullies who try to take charge.  According to Yandrick (2001):

bullies are those who seize power and use physical or psychological intimidation to hold onto followers and dominate others.  Managers must appoint and advocate for members that are consensus builders with a knack for innovative thought, creative dialogue, and likeability.  Managers also need to introduce and support a strong policy against violence, aggression, threats, and menacing gestures. (n.p.)

 

 The team leader is a person that can influence others to act in a certain way.  This employee may need at times to influence his team and provide a vision of what the organization or the specific task requires.  Organizational effectiveness skills are the building blocks of leadership.  Without them, leadership can be misplaced or even counterproductive.

 

There are some ways to avoid or minimize some of the negative issues that can arise.  Some organizations forming teamwork cultures have introduced an agreement for all parties involved to sign.  This function is similar to a “pre-nup.”  It states what behavior results in what rewards or punishments.  Some organizations call it a Team Agreement or an Agreement for Results. 

 

According to Levine (2002):

suggesting a concept of an Agreement for Results can provide clear direction for the team before action.  The following ten items can clarify and increase collusion between team members and the organization. 

 

1.     Intent & Vision.  Focus on what you want to happen.

2.     Roles.  Define responsibilities and accountability.

3.     Promises.  If everyone delivers what he or she promises, the desired results will appear.  Include a date or “by when.”

4.     Time & Value.  Establish timelines and rewards associated with results.

5.     Measurements of Satisfaction.  State clearly and measurably what is expected.

6.     Concerns & Fears.  Solidifies partnership by addressing what is lingering in people’s minds.

7.     Renegotiation.  Unplanned events may occur.  Renegotiate as a method to solve for unexpected problems.

8.     Consequences.  Remind everyone of promises made and focus on delivering such performance. 

9.     Conflict Resolution.  Get back on track as soon as possible while emphasizing the cost of continuing the conflict.

10.  Agreement.  Trust must occur on both sides, a connection and commitment to people and results.

 

The Team Agreement is a critical part of making sure everyone has the same vision before moving into action.  The classic stages of “forming, storming, norming, performing” are best resolved with an agreement. (n.p.) When a team is put in place, a lot of uncertainty exists.  Productivity may even dip at first.  The Team Agreement can alleviate some of the uncertainty and keep the goal in sight.

 

Teams must also be empowered to accomplish the task assigned.  According to Ariss (2003), when the team sees the results of its work implemented, teams will make future suggestions and improvements that will benefit the company. Empowered teams use the sense of empowerment to solve new problems and set higher goals, both professional and personal.  (p. 9) The team has to be able to measure its work and how that aligns with company goals.  Without measurement and accountability, some teams will dwell on non-productive issues. 

 

Public rewards for team accomplishments encourage teamwork and team building.  It further supports teamwork culture. The behaviors of people rewarded with promotions or pay increases signal to others what is necessary to be successful.  To ensure that values are accepted, leaders should reward behavior that is consistent with the values, goals, and mission of the organization.  The reward system indicates what is prized and expected within the organization.  This reward sends a clear message to the rest of the organization often louder than words themselves. People are irresistibly attracted to a workplace filled with the life-giving climate of pride and appreciation.  Pride is pleasure in our own competence; and delight in seeing that our efforts made a positive difference, while knowing we can never do it all by ourselves.  Being recognized by others strengthens the connections of the team members.  Teammates see more clearly how their strengths contribute to progress and makes combining complementary strengths more likely in the future.

 

Keeping teams motivated is another separate issue.  Motivation can be defined as a state of mind that moves us to action.  The motivation of the team can rise or fall depending on a variety of factors.  Positive long-term motivation requires positive action.  Some of the positive motivating factors are purpose, challenge, camaraderie, responsibility, and leadership.  Team members can help keep each other motivated by encouraging each other to contribute ideas, resolving differences to make the situation a win/win situation, help keep everyone involved by asking members for input and ideas, and using humor as a reminder that we can all get through the work even if it seems difficult at times.  Engaging in success conversations can increase eagerness to cooperate, trust, and learn; thus keeping the team motivated.

 

Purpose is at the top of almost everyone’s list.  A clear purpose, focus, or mission is needed to sustain long-term motivation.  Team members should find that the purpose aligns with their personal wants and needs.  If job or personal satisfaction is not apparent, a review of the team’s purpose can be done to realign with job and personal needs.

 

Challenge itself can be a motivator.  Some of the most rewarding team experiences and projects resulted from some sort of challenge.  The level of difficulty of the challenge must be carefully weighed.  If the challenge is too difficult or perceived as too difficult, the team may give up before starting.  The same can happen if it is too easy.  Balancing the level of the challenge is a method of maintaining motivation.  It must be achievable.  Challenge can create high levels of motivation while planning the event, and the sense of accomplishment after the event has been achieved.

 

Camaraderie is a characteristic found in the most successful teams.  This can also encompass fellowship, trust, and loyalty.  Direct communication is key.  Dealing with a myriad of personalities, temperaments, cultures, values, beliefs, religions, and behaviors unfamiliar can result in a disjointed group.  Designing an off-site activity in an informal setting is a powerful way to build camaraderie.  Celebrating the steps of achievement can also build camaraderie among members.  Industrial psychologist Abraham Maslow called this the need for “belonging.”

 

Responsibility can be tricky in this setting.  Being given responsibility usually stimulates people and teams, especially when the team is given ownership of the project.  With responsibility comes the authority to make the necessary steps for project completion.  Teams that have both responsibility and authority tend to maintain their motivation over longer periods of time. Research demonstrates that employees who perceive their supervisors as having high credibility are more positive and attached to their work and organizations.  Trust is the belief in the integrity, character, and reliability of a supervisor. Employees have to trust supervisors to treat them fairly, and supervisors have to trust workers to fulfill their responsibilities. Responsibility can be de-motivating if the consequences of failure or error are too great.  If the company or manager is known for punishing mistakes, responsibility can be viewed as a de-motivator.  High quality performance is difficult to sustain when fear looms over the project.

 

Growth, both personal and team, provides another motivator.  When people feel they are learning new concepts, adding to their skill base, and stretching their minds, motivation tends to remain high.  Leaders and members should look for ways to add to the knowledge and skill bases of the team.  Education can have a great return on the investment.

 

Leadership plays a great role in the team motivation.  The best leaders create conditions for the team to motivate itself.  As motivation is inherently intrinsic, even a charismatic leader cannot sustain motivation indefinitely.  Great leaders have a knack for helping others see the best in themselves.  Great leaders understand the importance of the team purpose, challenge, camaraderie, responsibility, growth, and the team members needs.  Their purpose is to provide the conditions for these to exist.

 

Team confidence also has an impact on team performance.  Team confidence is a shared belief in its ability to plan, execute, and achieve the goals set before it.  It focuses on the team’s abilities, rather than the individual’s.  The most influential factor in team confidence is previous success.  It is harder to regain confidence than to build it in the first place.  Team confidence can be maintained by helping team members develop a realistic and challenging notion of team success.  Team success and team confidence go hand in hand. 

 

Team success does not simply meaning winning, but emphasizing the positive outcome of the events such as overcoming setbacks or knowledge gained.  Most of us know the invention of Post-it® Notes came about due to a failed attempt or setback of another project.  According to the 3M website (2004):

 

in 1968, Spencer Silver was a man on a mission. Working in 3M's Corporate Research Laboratory, it was his job to analyze adhesives and how 3M could use them in new products. Along the way, he discovered a unique adhesive that formed clear, sparkly spheres instead of a film. He spent the next few years shopping his new glue around 3M before Art Fry found a use for it. Art Fry is the person who put Silver's adhesive on a scrap of paper to form a better bookmark. He was a new product development engineer for 3M at the time, but it was while singing in the church choir that he received the inspiration for Post-it® Notes. (n.p.)

 

To foster creativity, 3M encourages technical staff members to spend up to 15 percent of their time on projects of their own choosing. Also known as the "bootlegging" policy, the 15 percent rule has been the catalyst for some of 3M's most famous products, such as Scotch Tape and — of course — Post-it® Notes.  Part of 3M successes comes from the team members taking ownership, pride, and an innovative attitude in what they do.

 

According to Chien (2004):

There is evidence that performance motivation of employees can be stimulated by the following most relevant types of incentives: job contents; job enrichment relevant to size, scope and difficulty of tasks; decision-making competencies; room for independent action; job variability; ownership; work conditions and environment; leadership behavior; social consideration; information; participation; delegation; and career development. (n.p.)

 

This can be achieved in a teamwork culture.  According to Sparks (2004):

Interactions constitute an organization’s social fabric, the lived values and norms of how things are done within the organization.  That social fabric in turn either increases or decreases the capacity of individuals to collaborate, to create new things, to facilitate information sharing, and to adapt.  There is a deep connection between these small everyday interactions and an organization’s overall performance. (n.p.)

 

Pat Summit, the head coach of the University of Tennessee Lady Volunteers basketball, wrote a book called Reach for the Summit.    An excerpt found on the Random House website lists the Definite Dozen.  This is her formula for success—in sports, in business, and in life.  She instills these twelve ideals in her teams year after year, and her winning record speaks for itself.  She is also in demand for motivational speaking around the country. Companies such as Kodak and Procter & Gamble have utilized her to motivate their employees.  Every speech includes The Definite Dozen.  The Definite Dozen could be added as another tool in the process of implementing teamwork culture. The Definite Dozen are Respect Yourself and Others, Take Full Responsibility, Develop and Demonstrate Loyalty, Learn to Be a Great Communicator, Discipline Yourself So No One Else Has To, Make Hard Work Your Passion, Don't Just Work Hard, Work Smart, Put the Team Before Yourself, Make Winning an Attitude, Be a Competitor, Change Is a Must, and Handle Success Like You Handle Failure. (n.p.)

 

In conclusion, the success or failure of teamwork cultures depends on the same thing: people.  Improved organizational performance is the only way to lead to successful business.  Teambuilding and team effectiveness improvement are some of the tools to make this improvement.  Management, employees, and team members all play a part in the positive and negative issues, as well as both positive and negative effects of the teams.        

 

 

References:

 

3M  (2004). Home page. Retrieved July 23, 2004, http://www.3m.com/us/office/postit/learn_history_players.jhtml

Ariss, S. S. (2003, Fall). Employee involvement to improve safety in the workplace: An ethical imperative. Mid-American Journal of Business, 18, 9. Retrieved January 12, 2004, http://academic.bellevue.edu:2058/pqdweb?index=6&did=000000431586071&SrchMode=1&sid=2&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1090368873&clientId=4683

Bateman, T. S., & Snell, S. A. (1999). Management: Building competitive advantage (4th ed.). Boston: McGraw-Hill.

Cherney, J. K.PhD. (2002). Appreciative teambuilding: Creating a climate for great collaboration. Retrieved January 13, 2004, www.teambuildinginc.com/article_ai.htm

Chien, M.  (2004, Mar). A study to improve organizational performance: A view from SHRM. Journal of American Academy of Business, 4, 289. Retrieved February 15, 2004, http://academic.bellevue.edu:2058/pdqweb?index=0&did=000000526439381&SrchMode=5&Fmt=3&ret

Dyer, B. Gupta, A. K., & Wilemon, D.  (1999, Mar/Apr). What first-to-market companies do differently. Research Technology Management, 42, 16. Retrieved December 20, 2003, http://academic.bellevue.edu:2058/pqdweb?index=2&did=00000039557153&SrchMode=5&sid=-1&F

Grazier, P.  (1999, March). What is teambuilding, really?. Retrieved January 13, 2004, http://www.teambuildinginc.com/article_teambuilding.htm

Grazier, P.  (2003). Teams finding it tough? Maybe the culture is wrong. Retrieved January 13, 2004, http://www.teambuildinginc.com/article_toughculture.htm

Grazier, P. B. (1997). Overcoming resistance to employee involvement. Retrieved January 13, 2004, http://www.teambuildinginc.com/article_overcoming_resistance.htm

Hackman, J. R. (2002, July). New rules for team building. Optimize, , 50. Retrieved August 3, 2004, http://academic.bellevue.edu:2058/pqdweb?index=92&sid=1&srchmode=1&vinst=PROD&fmt=4&startpage=-1&clientid=4683&vname=PQD&did=000000160463831&scaling=FULL&ts=1092189838&vtype=PQD&rqt=309&TS=1092189852&clientId=4683&cc=1&TS=1092189852

Levine, S.  (2002). Creating team agreements for results. Retrieved March 12, 2004, http://www.teambuildinginc.com/article_createagreement.htm

Mason, D.  (2004). Tailoring scenario planning to the company culture. Strategy & Leadership, 31, 25-26. Retrieved January 12, 2004, http://academic.bellevue.edu:2058/pqdweb?retrievegroup=1&index=10&sid=-1&srchmode=5&vinst=PR

McGraw, D.  (2004, Summer). Expanding the mind. ASEE Prism, 13, 30. Retrieved July 18, 2004, http://academic.bellevue.edu:2058/pqdweb?index=7&did=000000643442101&SrchMode=1&sid=1&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1090367800&clientId=4683

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About the author:

 

Debbie Garrison is the Controller for Lesco, Inc., a regional truck leasing firm in Chattanooga, Tennessee.  She is a graduate of Bellevue University, Bellevue, Nebraska, with a Bachelor’s Degree in Management as well as an Associate’s Degree in Accounting and Business Administration from Drury University in Springfield, Missouri, making the Dean’s List at both schools.  She currently resides in Chattanooga, Tennessee, with her husband and their two dogs.