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Copyright
2005 ã weLEAD, Inc.
Book Review
12 Choices… That Lead to Your Success
Cornerstone Leadership Institute - 2005
(136 pages in paperback)
Author
David Cottrell
ISBN 0-9762528-1-3
12 Choices… That Lead to Your Success is part of a series of fine books by David
Cottrell. He is a prolific author and professional speaker on the topics of
leadership, personal development and customer service. weLEAD has previously analyzed a book review of Monday Morning Leadership
and you can read the review here! David Cottrell’s writing style is succinct, direct and easy to
comprehend.
12 Choices… That Lead to Your Success is based on the principle that our
daily choices determine our future and level of success. As Cottrell
states in the Introduction, “Our daily challenge is to live our character,
action and investment choices so naturally that we make the best choices almost
subconsciously. This requires patience, honest reflection, adaptation, and commitment”.
As is hinted in this sentence, this book divides the 12 Choices into three
categories or types of decisions we make…character, action and investment. Each
of the 12 choices are discussed in their own chapter within the book.
The four “Character choices” we make are known only to the
person making them and are 1) No-Victim, 2) Commitment, 3) Values and 4)
Integrity. Cottrell considers these the foundation of success. The four
“Action” choices we make are 5) Do-something, 6) Persistence, 7) Attitude and
8) Overcoming Adversity. These choices engage one in movement toward success.
The four “Investment” choices include 9) Relationships, 10) Accepting
criticism, 11) Accepting reality, and 12) Leaving a legacy. These are the
choices that allow one to reap the joys and profit of achieving success.
12 Choices… That Lead to Your Success does not break any new ground or add
deeper insight into understanding the individual choices. However, it collects
these valuable principles into an easy to read format that gets directly to the
heart of decision-making. Attaining success is certainly more complicated than
presented in this book, but understanding and appreciating these 12 Choices
is an excellent start.
weLEAD rating – recommended
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