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Copyright 2001 ã weLEAD, Inc.
Good
Company – Caring as Fiercely as You Compete
Addison-Wesley,
1998 (205 pages in hardbound)
Authors
Hal Rosenbluth & Diane McFerrin Peters
ISBN
0-201-33982-X
Good Company is an easy to read primer on discovering the basics of a
successful modern business. Rosenbluth & Peters
begin by dogmatically proclaiming that “companies not only can positively
influence lives, they have an obligation to do so.” Both Rosenbluth
and Peters have been closely associated with Rosenbluth
International. This organization has been a world leader in travel management.
Anyone familiar with the digital economy knows that travel management has
recently undergone a revolution in how it conducts business and generates
revenue.
The authors define the type of company we would all like to work
for! A company built on friendship and where everyone genuinely cares about
each other. Does this sound too good to be true? Apparently not, as this book
demonstrates how fifteen of the worlds best
companies have confronted the most severe management challenges and prevailed.
In contrast to the prevalent management technique of operating “lean and mean”,
Good Company demonstrates the opposite approach. Rosenbluth and
Peters offer solutions on how an organization can discard outdated practices and
create an environment of innovation, teamwork, continuous learning and joy at
work. Chapter six of the book is entitled, “We’re Not Born into Leadership:
We Convert”. It is here the authors define a valuable principle by stating
that “Companies can’t bestow leadership upon people; true leadership is earned
with right attitude, skills, and behavior.”
The cultural foundation of the books corporate examples is most
refreshing. It is that the pathway to competitive success is paved by investing
first and foremost in your people. The authors show how any
size organization can gain a competitive edge by accepting greater
responsibility for society at large and the welfare of their employees.
Organizations specifically mentioned include Land’s End, Hallmark Cards, Mary
Kay Inc., Southwest Airlines and over a dozen others.
weLEAD rating highly recommended
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